schema.org, rich snippets e structured markup
DESCRIPTION
Presentazione di formazione di base sull'utilizzo di schema.org per l'ottenimento dei Rich Snippets su Google e per la facilitiazione della comprensione dei dati da parte dei motori di ricerca in generale. L'utilizzo di microdati (con l'uso del vocabolario schema.org), microformati o RDFa è un potente mezzo per migliorare la User Experience, la diffusione dell'informazione e aumentare il CTR in SERP.TRANSCRIPT
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schema.orgStructured Markup, Rich Snippet e Altro
Paolo Dello Vicario – SeoPoint.org
www.seopoint.org@pdellov
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Da Dove?
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Perché?
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Coesistenza
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Per Cosa?
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Per Cosa?
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Come?<div itemscope itemtype=“http://schema.org/Event”>Venite a <a itemprop=”url” href=”http://www.dominio.boh/evento”><span itemprop=”name”>Natalbla</span></a><meta itemprop="url" content="http://www.dominio.boh/evento"/> che si svolgerà <meta itemprop="startDate" content="2011-12-24T21:30"/> la vigilia di Natale alle 21:30 al <span itemprop="location">Palabla di Blablabla (BL)</span>.<span itemprop="description">L’evento prevede un banchetto in classico stile Blablabla.Invitate amici e parenti per questa occasione pensata per famiglie.Ci saranno musiche e danze in piazza!Allo scoccare della mezzanotte varrà Babbo Natale in persona a distribuire doni ai Bambini.Per terminare l’evento è previsto uno spettacolo pirotecnico per augurare a tutti un BUON NATALE!</span></div>
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Come?
Itemscope applicato al div contenitore, serve a identificare i contenitori di informazioni particolari. È un attributo vuoto.
Itemtype applicato al div contenitore, serve a identificare il tipo di schema.org nel quale possono essere identificate le informazioni, rendendo “utilizzabile” la comunicazione di itemscope, che da sola serve a poco. È un attributo contenente l’URL del tipo di schema.
Itemprop si applica ai singoli elementi (span, h1, p, a) e serve a specificare i singoli pacchetti di dato (nome, cognome, data di inizio, punteggi, etc). L’itemprop deve essere presente nel tipo di schema dichiarato nell’itemtype.
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Tipi Annidati
Itemprop > Itemscope Itemtype • Si usa per itemprop complessi (es. persona)• Si richiama, all’interno dello stesso tag dell’itemprop, un altro
itemtype correlato.
<div itemscope itemtype ="http://schema.org/Movie"> <h1 itemprop="name"&g;Avatar</h1> <div itemprop="director" itemscope itemtype="http://schema.org/Person"> Director: <span itemprop="name">James Cameron</span> (born <span itemprop="birthDate">August 16, 1954)</span> </div> <span itemprop="genre">Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a></div>
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Regole Principali
Non esagerare• Es. Authorship su Pagine Prodotto, Recensioni Aggregate dove Sono Mono-
Utente, etc.
Non sui Contenuti Nascosti
Usare solo Markup Adeguato al Tema
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Sempre la Solita Storia
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Strumenti
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Evidenziatore Google
https://www.google.com/webmasters/tools/data-highlighter?hl=it&siteUrl=URLSITO
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GWT – Dati Strutturati
https://www.google.com/webmasters/tools/structured-data?hl=it&siteUrl=URLSITO
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Google – Rich Snippet Testing Tool
http://www.google.com/webmasters/tools/richsnippets
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Plugins Wordpress
Microdata for SEO by Optimum7.comSchema Creator by RavenSEO UltimateEasy RecipeWP Marketing (Stefano Sarao – SeoPoint)
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Generatori di Codice
http://www.microdatagenerator.com/http://schema-creator.org/
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That’s All!@pdellov
+Paolo Dello VicarioLinkedin.com/pdellov
www.seopoint.org@pdellov