schedule of events* - professional women in advocacy...

To register, please visit http://womeninadvocacy.com

December 8 - 10, 2013 The Liaison Capitol Hill Hotel Washington, DC

When women have a seat at the public policy table, everyone benefits.

Schedule of Events*

SUNDAY, DECEMBER 8, 2013

6:00 PM - 7:30 PMWelcome ReceptionMeet fellow out of town guests at this casual welcome reception at Art & Soul restaurant, conveniently located inside the Liaison Hotel. Celebrity Chef Art Smith of Oprah Winfrey fame brings style and sophistication to Southern comfort fare and hand crafted cocktails.

MONDAY, DECEMBER 9, 2013

7:30 AMRegistration and Networking Breakfast

8:30 AM - 10:45 AMOpening Remarks and General SessionsWelcomeFrancine McMahon, Publisher & Senior Vice President of The Hill

Hot off the Press: Capitol Hill Policy and Political NewsWho knows political news better than the journalists who report it? This select group of political reporters will share their perspectives and predictions on the policy issues on everyone’s minds as well as the sizzling political backstory on the players shaping policy inside and outside the Beltway. Moderated by Carl Cannon, Washington Bureau Chief of Real Clear Politics.

Strategic Issues Management: A Team SportHow does your organization respond to emerging issues? Is there a cross-functional process for identifying and prioritizing them? Or do assignments just unpredictably and randomly arise? Implementing an internal strategic issues management procedure can serve as a cornerstone for a coordinated, effective and cost-efficient government and public affairs strategy that gets C-suite attention and accolades.

10:45 AM – 11:00 AMBreak

11:00 AM - 11:40 AMBreakout SessionsCongressional Insights for the Experienced AdvocateEven after years of congressional lobbying experience, there are nuances about the legislative process that still mystify. Thomas Mann of the Brookings Institution and Norman Ornstein of the American Enterprise Institute share their historical perspectives on procedural changes that have impacted the process and politics of federal lawmaking.

Management, Leadership and Getting AheadWomen in management face unique societal, organizational, and cultural hurdles. In many ways, the professional world is still a male-dominated environment, and this is particularly true the farther up the management ladder a woman progresses. In this session, speak with experienced human resources consultant Jacque Vilet of Vilet International about the special challenges women face achieving and excelling in management and leadership roles.

Surfing 101: Riding the New Media WaveYou have signed up for accounts on most of the major digital media venues, but how much of this do you really understand? Don’t be left behind, and don’t be afraid to ask…the basics of social media and how to effectively apply these tactics to your strategy and program goals so you get the results you seek.

Communicating with POP! Selling an issue position to a policy-maker, an idea to your boss and your expertise to a potential or existing client means perfecting your pitch. This means knowing what your goal is, tailoring your presentation to the right audience, and using the appropriate tone and non-verbal cues. Join Sam Horn, author of “POP! Create the Perfect Pitch, Title and Tagline for Anything,” as she introduces an innovative step-by-step system for getting the desired results.

*All sessions are subject to change. Please consult www.womeninadvocacy.com/schedule for the most up to date agenda.

http://www.womeninadvocacy.com

http://www.womeninadvocacy.com/schedule




Schedule of Events*

Filling the Void: Hiring and Managing ConsultantsConsultants are being used more and more frequently to fill defined experience voids within organizations. The right consultant should be a valued extension of your team not an external supporter. Establishing a productive relationship, managing output and outcomes, getting value for your dollar and adding support to your effort all require finessing. Whether you hire consultants or are a consultant, you will benefit from the counsel of this session’s speaker.

11:45 AM - 12:25 PMBreakout SessionsKnow Thy Self, Know Thy EnemyFull analysis of issue impacts is critical to honing in on your organization’s position as well as understanding the perspective of the opposition. Learn about the most effective ways to analyze legislative proposals and policy options, present them in an objective manner, and select and defend selected positions.

Attention & Trust: Communicating with CongressGain valuable insights into how Capitol Hill staffers are dealing with the information explosion inside Congress, and what resources they depend on to get up to speed on policy issues. Learn which lobbying tools do influence staff, and which will simply waste your resources. Presented by Dr. David K. Rehr, Adjunct Professor at George Washington University’s Graduate School of Political Management and author of the Congressional Communications Report.

Mentor Center: Federal and State PAC Best PracticesThis small group interactive session is an opportunity to discuss PAC challenges and solutions with leading association and corporate PAC specialists. You set the agenda so bring the topics you want discussed!

Book Signing - It’s Even Worse Than It Looks: How the American Constitutional System Collided With the New Politics of ExtremismIn the wake of yet another disastrous year in American politics, two of the nation’s foremost experts on Congress provide their brief, strongly argued take on what’s wrong and how to fix it. Featuring Thomas E. Mann of the Brookings Institution and Norman J. Ornstein of the American Enterprise Institute.

Mentor Center: Diversify Your SkillsetThis small interactive group session, facilitated by a leading recruiter, gives participants the opportunity to discuss ways to achieve higher levels of excellence and productivity by embracing their strengths, facing their weaknesses, and acing the career challenges that are holding them back. You set the agenda so bring the topics you want discussed!

12:30 PM - 1:35 PMKeynote Luncheon Taking Control: Design and Manage Your Career Lattice

1:35 PM - 1:45 PMBreak

1:45 PM - 2:25 PMBreakout SessionsThe Care and Feeding of Your Internal Constituencies We sometimes spend so much energy with legislative offices, executive agencies and the media that we forget to give adequate attention to our natural supporters, our internal audiences. Management, employees and members can only support the advocacy and public affairs campaigns when they know what you are doing and they have the tools to contribute. Hear from specialists who will make sure you are maximizing your communications and political engagement with your internal constituents.

Issue Roundtable: Telecommunications & TechnologyIssue Roundtables are interactive sessions where participants discuss hot topics in their industry and network with others managing similar or related issues. The Telecommunications & Technology roundtable discussion will cover privacy, intellectual property, spectrum policy, capacity building, cyber security, Internet governance and more. Featuring experts from hardware, software, cable, wireless, broadcast and Internet.

Issue Roundtable: Transportation & InfrastructureIssue Roundtables are interactive sessions where participants discuss hot topics in their industry and network with others managing similar or related issues. The Transportation & Infrastructure roundtable will bring all modes together to discuss what’s on the agenda for 2014.




Schedule of Events*

Making Rain: Prep, Pitch and CloseDo you work for a lobby firm or public affairs agency? Is business development part of your job and the path to becoming a partner? If your consulting success depends on bringing in clients, this session is for you. Get tips for identifying and qualifying prospects, nurturing relationships, creatively addressing prospect needs, and upselling existing clients.

Against the Wall: Crisis and Reputation Management A controversial issue, unanticipated scandal, or natural disaster do not have to leave a negative mark on your reputation in the marketplace or with policymakers. In this session, gain insights about the techniques for getting ahead of situations before they become problematic and responding to the crises that cannot be predicted. Find out how you can use both paid and free media to help shape your message and leave positive impressions with the public and decision makers.

2:30 PM - 3:15 PMBreakout SessionsTo Hill Day or Not To Hill Day: That is my DilemmaCoordinating a fly-in can be a time consuming and costly exercise. While it builds energy for your issues and engages the attendees, is it worth the effort? This session explores the short and long-term costs and benefits for conducting Hill Days, and provides tips for making your Lobby Day a success. Presenters include industry leader Tiffany N. Adams, Vice President, Public Affairs, National Association of Manufacturers and a Hill staffer.

Issue Roundtable: EducationIssue Roundtables are interactive sessions where participants discuss hot topics in their industry and network with others managing similar or related issues. The education roundtable will include viewpoints from elementary, secondary, and post-secondary administrators, practitioners and advocates from the public and private sectors.

Issue Roundtable: Energy Issue Roundtables are interactive sessions where participants discuss hot topics in their industry and network with others managing similar or related issues. Experts from oil, gas, coal, renewables, utilities and the nuclear sector will compare notes with air, water, and land conservation advocates.

Issue Roundtable: Health Care Issue Roundtables are interactive sessions where participants discuss hot topics in their industry and network with others managing similar or related issues. Thought leaders include practitioners, hospitals, health systems, insurers, exchanges, co-ops, device manufacturers, suppliers, pharmaceuticals and advocacy groups.

Putting Your Best Foot Forward (but Not in Your Mouth!)This session, led by a renowned protocol expert, will help you be more prepared for and comfortable at those professional social functions that are part of your leadership growth. This session is for experienced professionals and will includes tips on body language, networking with a plan, approaching and exiting conversations, and power dining. If you thought you knew all there is to know about professional etiquette, then come to this session with your questions and concerns. You may be surprised by the elusive tips this etiquette expert shares that will enhance your career.

Mentor Center: Writing for Social Media It can be hard to fit your entire message into 140 characters! This small interactive group session gives participants an opportunity to discuss social media tips and tricks with experienced digital writers. You set the agenda so bring the topics you want discussed.

3:15 PM - 3:30 PMBreak

3:30 PM - 4:20 PMBreakout SessionsFederal Legislative Process Simplified Whether you are new to federal legislative advocacy or just want to brush up on the basics, legendary Congressional Procedure expert Judy Schneider will provide the tools you need to navigate the congressional process. Covered topics include committee structure and process, rules, procedures, amendments, and the difference between House and Senate operations.

State Lobbying Compliance, Disclosure, and Ethics 50 states, 50 different lobbying and ethics laws. Staying compliant with registration and reporting requirements and the various triggers that activate them does not have to be a dizzying maze. The session presenters are the go-to legal advisors in state and local compliance.




Schedule of Events*

On the Hill and Beyond: Coalition Building & Community Outreach Find like-minded supporters and expand your base of support! In this session, we explore various techniques for building support both inside the Beltway and beyond the capitals. Topics will include natural and odd fellow coalitions, third party engagement, traditional and non-traditional allies, community outreach, and the tools and techniques for identifying and managing these supporters. Presented by Tara Anderson of the American Petroleum Institute and coalition managers from Energy Citizens, America’s Energy Forum and Energy Nation.

Book Signing - Compelling People: The Hidden Qualities That Make Us Influential You will never look at people the same way again—including yourself—after this lively look at how we make character judgments. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, and Nobel Prize winners, authors Matt Kohut and John Neffinger demystify the process we use to size each other up. Compelling People shows you not just how people already see you, but how to make sure your best qualities shine through.

Eliminating the Gender Pay Gap: Do We Help or Hurt Our Own Cause?For more than a decade now, the comparison between the median earnings of full-time employed men and women in the U.S. has remained a stubborn 77%–that is, women earn roughly 77 cents on the dollar when stacked against the paychecks of men. In 2012 that number went to 80 cents in 16 states. Good progress, but is it enough and are we getting in our own way? Our speaker will help you understand the distinctions between equity, parity and equality, and why closing the pay gap is critical for our current and future workforce.

Mentor Center: Hanging Your Own ShingleYou’ve been thinking about going out on your own. Some say it’s the best professional decision they ever made while others tell you not to bother. If you are thinking about starting a business, come to this session. Those who have been there will discuss the pros and cons, whether self-employment is right for you, and provide tips and resources for getting started. Come ready to ask questions. You set the agenda.

5:30 PM - 7:30 PM“Power Women in Advocacy” ReceptionThis reception gives conference participants the unique

opportunity to network with some of the most influential women in advocacy. PWIA will recognize Excellence in Advocacy in five categories.

TUESDAY, DECEMBER 10, 2013

8:30 AM Networking Breakfast

9:00 AM – 9:50 AMGeneral SessionDouble Down: Game Change 2012Join Mark Halperin as he offers a panoramic account of the 2012 presidential campaign from Double Down: Game Change 2012. The authors of the number one New York Times bestseller Game Change, an explosive account of the 2008 presidential election, pull back the curtain to reveal the exhilarating story behind the headlines of the 2012 presidential election. Double Down renders an equally compelling narrative about the circus like Republican nomination fight, the rise and fall of Mitt Romney, and the trials, tribulations, and Election Day triumph of Barack Obama.

9:55 AM - 10:35 AMBreakout SessionsBring it Home: Using Constituency Based AdvocacyWhile it is now commonplace to use a constituency based component in advocacy campaigns, not all programs are created equal. This session will highlight how several organizations are using their grassroots and grass tops capabilities to achieve their organization’s objectives. Presenters will discuss the tactics and technology needed to effectively target, recruit, educate and activate their citizen advocates as well as to keep them motivated.

Federal Compliance: Lobbying Registration, Disclosure and Ethics Requirements Providing the best advocacy representation for our employers and clients isn’t enough if we do not understand and comply with all relevant registration and reporting requirements as well as the legislative and executive branch gift rules. FEC? OCE? LDA? HLOGA? Court Decisions? These legal specialists will help you understand the alphabet soup of federal compliance and the record keeping tools to ensure compliance. Presented by Kate Bellinksi of Nossaman, LLC.




Schedule of Events*

Innovative Financing Solutions for a World Class Infrastructure There is little doubt that America’s infrastructure is aging, but is there an infrastructure crisis? How can our nation’s roads, bridges and ports catch up or keep up? Whose responsibility is it to maintain and update our infrastructure systems? How will they be funded? Join this panel of affected parties for a lively discussion about the state of our nation’s infrastructure and financing solutions for moving toward a world class infrastructure.

Leadership Lesson: Your Authentic Self—Standing Out in a CrowdA powerful personal brand delivers remarkable results by providing a compelling outline of your strengths, inspiring confidence and drawing the right opportunities to you. Your brand articulates why, how, and what you do, distinguishes you from your peers, and succinctly describes the value that you contribute given the opportunity. You will leave this workshop with the beginnings of a brand, elevator pitch, and messaging on which to draw. A must for professional women at every level. Presented by Anne Collier, Professional Certified Coach, Arudia.

10:35 AM – 10:50 AMBreak

10:50 AM - 11:35 AMBreakout Sessions21st Century Engagement: Visual Storytelling in a Digital World We all know the power a well-told story can have. With the explosion of social media, visual storytelling has become a highly effective advocacy tool. Hear from a leader in the field about how visual storytelling through multiple digital venues can strengthen your advocacy or public affairs campaign.

Getting What You Want: The Art of NegotiationThere are countless professional and personal scenarios that call for negotiation skills. This session will provide insights into the many factors that contribute to a negotiation and the tactics you can use to get what you want, for you and for your organization.

Using Survey Data to Win the Public Policy Debate Survey research and focus groups are important tools in honing, crafting and delivering your message effectively. Dr. Rebecca Naser of Hart Research will help you identify the most persuasive frames, messages, and facts to back up your position,

identify and target key audiences, and develop messaging that moves them. Examples of the successful implementation of research into broader advocacy strategies will be discussed.

Affordable Care Act Implementation: Federal, State & Local Activities, Interactions & ImplicationsSeemingly endless questions surround the implementation of the Affordable Care Act (ACA). What are and what will be the intergovernmental interactions? How will the private sector respond? How can advocates, consultants, and business leaders support or influence the process? Stakeholders in this evolving process will share their perspectives of how government agencies are working together, their communication and coordination with the private sector and the public, and the challenges encountered along the way.

11:40 AM - 12:15 PM Breakout SessionsFederal Regulatory Process Simplified The Rulemaking Process is often described as the place where the policy rubber meets the road. In this session, an expert in the federal regulatory process explains the basics for understanding the ins and outs of agency rulemaking including the Federal Register, notices, proposed and final rules and public comments, and the role of Congress.

Leadership Lesson: Diversity Matters When there is diversity at the public policy table, everyone benefits. This includes diversity of backgrounds, functions and ideas. How are women of diversity doing in the advocacy world? What barriers do they face? Do they perceive having any advantages? What networking opportunities exist for various groups? This lively discussion includes leading women in advocacy.

Book Signing - The Well Spoken Woman: Your Guide to Looking and Sounding Your Best Effective presentation skills are a critical element of success for women in advocacy. The ability to articulate a clear message and deliver it with confidence enhances your standing with clients, law makers, and other decision makers. This interactive workshop will focus on best practices for presenting your ideas to audiences large and small. Learn behind-the-scenes tips and essential skills from Chris Jahnke, a Washington, DC based speech coach, who works with women executives in government, politics, and business. The hands-on workshop will include video case study examples of successful and unsuccessful presenters. There will be an opportunity for audience participation in skill building exercises.




Schedule of Events*

12:20 PM -1:25 PMKeynote Luncheon 113th Congress Mid-Point AssessmentU.S. Senator Lisa Murkowski (R-AK) will reflect on 2013 with a mid-point assessment of the 113th Congress. She will also share her insights as to what is on the 2014 agenda in energy and natural resources policy as well as for health, education, and appropriations. The Senator is the 33rd woman to serve in the Senate since it was founded and only the 6th U.S. Senator to serve Alaska.

1:30 PM - 2:10 PMBreakout SessionsChanging Perceptions about Government Relations: Cost or Profit Center? Traditional wisdom was, when the going gets tough, government relations gets going - going away, that is. But advocacy teams are becoming savvier about measuring their value in ways that resonate with senior executives. Cross-functional teams, benchmarking, serving as internal consultants, and quantifying company and industry impacts can all be important tools for maintaining and even expanding advocacy efforts, even during economic downturns. Hear from leading veteran advocates about how government relations functions can be seen as a profit center rather than a cost drain for your organization.

It’s Legal & It’s Effective: Not-for-Profit Advocacy Does being a not-for-profit mean you can’t have a robust advocacy program? Absolutely not. You just need to understand the rules and guidelines for your particular type of not-for-profit. Whether your organization is just starting an advocacy effort or you are expanding your grassroots or Get Out The Vote activities, make sure you come to this session prepared with plenty of questions for our experts.

Book Signing - Wonder Women: Sex, Power and the Quest for Perfection Six-time author, mother of three, wife of 25 years and former Harvard Business School professor Debora Spar finally concedes no one can have it all, not even Wonder Woman. She argues that feminism’s gains of the 1960’s have led women into a “perfection trap.” Join Ms. Spar, current President of Barnard College, for advice on living with society’s pressures, and your own, to have it all.

Sequestration, Shutdown, Debt Limits and the Outlook for the Future Every day, the news is filled with stories on the national debt, the federal deficit and the rising debt limit. Last year, sequestration became part of our vernacular. This year it was a shutdown. With all of this doom and gloom over the federal budget and spending, what kind of future can we expect? This session, conducted by in-the-know legislative staff, will give you a better grasp on what’s hype and what’s not. Find out how forecasting is used to predict the future and how policy changes and economic factors impact the budget outlook in Washington, DC and in the state capitals.

Tell Me a Story: the Art and Science of Storytelling for Advocacy, Message Development and Fundraising One of the most effective ways to communicate with decision-makers is to tell a story. Whether you are advocating a policy position, recruiting members or volunteers, raising funds, giving a speech, or soliciting clients, a concise, interesting and memorable story often makes the desired impact. In this session, Nancy Bocskor, Professor at the George Washington University, Graduate School of Political Management will teach you how the art of storytelling has evolved to include traditional and modern communication methods.

Mentor Center: Public Speaking More people fear public speaking than sharks, spiders and heights combined. This small interactive group session gives participants an opportunity to learn public speaking tips and tricks from senior level practitioners. You set the agenda so bring the topics you want discussed!

2:15 PM - 3:15 PMClosing General SessionBeen There, Done That: Words of Wisdom and Experience Join moderator Sam Bennett, CEO of the Women’s Campaign Fund for this interactive discussion with current and former public officials and learn about the challenges and opportunities they faced before, during and after life in public office.

3:15 PM Conference Concludes

October 24, 2013 | 8:16am | Version 5

schedule of events* - professional women in advocacy...

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