New York City recognitionThe Nolcha Shows are an officially sanctioned

The Nolcha Shows have become a hot incubator of new fashion design talent.

“ The Indie Fashion Market Meant Business at Nolcha.

“”

As seen in:

”

About Prestige of propertyFor the past 11 years the Nolcha Shows have been held simultaneously with New York Fashion Week and have established itself as the leading award winning fashion week platform of discovery & promotion of innovative independent fashion designers.

Consistent influencer & celebrity attendance Teyana

Taylor, Mischa Barton, Christina Milian, Bella Thorne, Christy Turlington, Coco Rocha, Mel B, Zendaya, Kelly Rutherford and prominent media have attended the Nolcha Shows to view the latest fashion trends.

Over 23 million impressions were reached on social media with the hashtag #nolcha & #nolchashows during Nolcha September 2016.

partnership opportunities

Connect, engage and share your brand story with our niche demographic of influencers, press, celebrities and industry.

SCHEDULE:

September 7: Runway Shows (Full Day)

September 10: Closing Party (7pm to 12am)

SATURDAY SEPTEMBER 7, 2019: VENUE: UNION WEST EVENTS Runway Shows 5 runway shows (12pm - 9pm) Total guests: +1,200

Partnership activations Over the past 11 years The Nolcha Shows has built repeat brand relationships with Citibank, UPS,

Mercedes- Benz, American Airlines among other brands.

OFFICIAL PARTNER $15K-100K • Category exclusivity

• Onsite product station

• Original event images for promotional use

• Logo inclusion on step & repeat red carpet

• Logo Inclusion on all Invitations

• Logo Inclusion with live link on event website

• Onsite product sampling

• Inclusion in PR campaign and media outreach

• 10ft -40ft wide dedicated onsite spaceactivation

• Dedicated curated influencer social mediaprogram +2.5 million followers guaranteedtagging your brand

• Inclusion in social media campaign

• Client Hospitality: VIP passes/Front row seats

• Your Video to play on the 16ft by 9ft LED Wall

SCHEDULE

TUESDAY SEPTEMBER 10, 2019: VENUE; WILLIAMSBURG HOTEL ROOFTOP NYFW CLOSING PARTY (7pm - 2am)NYTotal guests: +800

venue UNION WEST EVENTS IS CHARACTERIZED BY IT’S SOARING 18,000 SQUARE FEET OF OPEN SPACE, FLOOR TO CEILING WINDOWS AND TOP OF THE LINE FINISHES. Located in chelsea, nyc.

WATCH below VIDEO RECAPs from union west

click to watch video 1 click to watch video 2

ACTIVATIONS FROM the venue UNION WEST

Your video on the 15ft wide x 9ft high led screen

digital INFLUENCER PARTNERSHIP The Nolcha Show invite-only attendees were made up of a large number digital influencers that interacted with the brands and covered the events.

@stylishly.chic @hautehouseflower @melaniesutra @daniellemoinet @natalieoffduty345K followers 288K followers 179K followers 1.7 Million followers 614K followers

MuseFind will be feature the events and runway shows to its community of 18,000 influencers.

past attending influencers

Distinctive Partners Distinctive partners have made the Nolcha Shows: New York Fashion Week into what it is today.

ONSITE-BRAND ACTIVATIONS

Vanessa Williams

off-site BRAND ACTIVATIONS

MARKETING/ADVERTISING MATERIALS

PR OPPORTUNITIES

PROMOTIONS

• Use of Official Naming Rights• Logo on event website• Social media campaigns

• VIP Fashion Week giveaways• Dedicated press releases• TV features (Past features NBC, CBS, Wpix 11,VH1,

NY1, Bravo TV and Telemundo)

• Front row seats / Backstage Access /VIP• Promotional discounts• Product giveaways through social media contests• Events leading to fashion week• Use of images with models/guests

Build upon your fan base and engage with new followers by keeping them up to date with live updates, stories and events your brand is involved with during New York Fashion Week.

LEVERAGE REAL TIME CONTENT FOR YOUR SOCIAL MEDIA

With the historic Chelsea Market below and the modern High Line alongside, it is the fusion of then and now - creating the premier platform of over 10,000 square feet.

red carpet/press wall

Niche DemographicBuild brand awareness and engage with a sought-after demographic of influencers, media and industry.

ONSITE-BRAND ACTIVATIONS Customize ample space from 10ft to 20ft with soaring 16ft ceiling to activate your brand.

Snapshot of past events WATCH THE VIDEO VIEW IMAGES

CELEBRITY BRAND ENGAGEMENTTrendsetting celebrities interacted with brands and tagged them on social media at the Nolcha Shows.

Bella Thorne

16.9 million followers MEL B570 thousand followers

Russell Westbrook

9.3 million followers

Zendaya46.5 million followers

Randy Jackson126 ,000 followers

Pioneers of Fashion DesignOver 250 designers have showcased their collections at Nolcha Shows during NYFW from around the world.

They include Italy, Australia, Moscow, Israel, USA, England, Mexico, Peru, Beirut, Turkey, Iceland, Nigeria, Poland, Russia, Spain, Canada, Brazil, South Korea, Puerto Rico, Colombia and China.

global citizen charles & RONYURITA PUJI

Leka NYC

NEUBYRNE adolfo sanchez

AMNESIA EVA PROKAI

VIDEMUS OMNIA

”The Nolcha Shows: the platform for independent designers”

“Capitalizing on Fashion Week “The Nolcha Shows give independent designers a share of the spotlight during a week dominated by Marc Jacobs and other powerhouse brands.”

“While the fanfare is centered around Mercedes Benz Fashion Week, it’s far from the only glamour game in town.”

Press From Top Publishers

“6 Fashion Week Trends You Can Actually Wear at the Office”

Outstanding Press

click to watch NY1

click to watch BRAVO TV

click to watch NY1

Outstanding Press

past invitations

• 7. Professional hair and make-up team• 8. Photography images of collection• 9. Company name included in PR

outreach• 10. Social media inclusion • 11. Designer profile on website• 12. Inclusion in media pitching• 13. Dressers• 14 On-site ushers• 15. Guest relations team