we Protect your standards.

GLoBaL Brand HeLP desK

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scHawK GLoBaL Brand HeLP desK:

ensurinG Brand standards and Brand equity.today, your brands face extreme challenges of agility and efficiency to deliver compelling and consistent brand experiences in ever-expanding geographical areas. In this marketplace, brand standards are crucial – and always under stress. Brand managers are pressured, staffs are lean, and outsourced creative work is increasingly common.

tHese reaLities maKe a GLoBaL Brand HeLP desK tHe riGHt soLution at tHe riGHt time.

this service – administered by a company that understands how compelling and consistent brand experiences happen – can analyze and approve large volumes of branded materials prior to release to ensure that your brand speaks clearly wherever it touches a consumer. Schawk delivers Brand Help Desk services to the world’s largest consulting, technology and outsourcing company, and we can ensure that your brand is executed to the same high standards – at home, on the go, at the store and on the shelf.

we act as your Brand standards autHority. We perform a vital go-to-market function so you can focus on brand building. We immerse ourselves in your brand, its standards and values so we can deliver services that include:

• Acting as brand adherence experts to support you and your agencies worldwide

• Global brand standards training for your agencies and key employees

• Brand execution assistance around the world

• Visual review and analysis of promotional media for adherence to your brand standards (print, web, banners/flash, social media, presentation, etc.)

• Analysis of brand elements for adherence to brand standards (visual identity, copy quality/tone), ensuring consistency in brand strategy and positioning

• Reviewing and approving advertising/promotional/marketing materials against brand standards and making suggestions to better align them with your brand

• Creating visual templates for high-volume deliverables that meet brand standards

BeneFitsFrom our unique position overseeing branded materials across touchpoints, we are often the first to identify misalignments, gaps and gray areas in overall brand presentation. the benefits of our services are:

• Supports a Brand Manager’s responsibility to ensure brand fidelity

• Protects your brand’s equity and the investment in new products or services being marketed under the brand

• Heightens your brand’s visual impact to build brand affinity

• enables your employees to “live” the brand and its promise

• Helps agencies and employees express the brand properly the first time, ensuring speed to market

• ensures a rapid, controlled response to issues in the marketplace that may impact how your brand is currently expressed

• encourages scaling by size, volume and by geography

• Consolidates and manages the approval process

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We become your brand advocate. We help you establish, improve and communicate your brand’s standards to achieve the greatest possible consistency in the marketplace and inside your company. It’s vital that key employees and your agency partners are aware of your brand’s standards and understand them. To help, we offer brand training to brand owners and their agencies through five key modules:

• Basic guidelines

• Detailed visual identity

• Multimedia standards and nuances

• Internet marketing

• Message and copy tone

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we BrinG it aLL toGetHer tHrouGH our FootPrint, systems and worKFLows. these are the keys to achieving brand consistency, agility, efficiency and speed in the marketplace. • With offices in North America, europe and Asia Pacific we can quickly

place people⎯fluent in key languages⎯where needed

• Proven best practices and standardized responses promote swift and consistent service to agencies

• Shared global inbox and workflow management system ensure rapid attention to submissions and questions

• Fast turnaround – 48-hour standard, usually delivered in eight

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• outsourced team: Our people, offices and equipment off-site

• in-sourced team: We hire, develop and train a brand standards team who become your own employees.

• transitional team: Right for when you’re phasing out a temporary in-house brand team after launch

our PeoPLe understand Brand requirements and creative PersonaLities, because they have industry experience as branding practitioners in agency settings.

we’re an extension oF your team. We are able to support your brand as a business partner in three key ways:

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Marketers, creative directors and designers

coLLaBorators

We know how to collaborate effectively and respectfully with branding and design firms and ad agencies.

staFF

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we oFFer extensive adaPtive desiGn services. We are expert brand-standards protectors because we are also branding practitioners. We can take the “big idea” created by your ad agency and adapt it to almost any brand touchpoint, leveraging the unique dynamics of each medium. For numerous clients worldwide, we provide the following services, separately from or in tandem with our Global Brand Help Desk.

advertising (sponsorship- based and opportunistic)

Print, interactive, proposal/presentation

Brochures, white papers, case studies, event marketing, recruitment marketing

Banner ads, apps, flash and interactive presentations,

web widgets, websites

Schawk’S Global brand help deSk and brand point manaGement. our advantaGe.The strength of Schawk’s services is that they reflect the principles of brand point management. Brand point management is the integration of processes across the lifecycle of a brand – from strategy and creative through execution and print management – to drive agility, quality and consistency in the materials that win consumers’ hearts.

Our Global Brand Help Desk is part of this integration. We’re experts in the standards and processes that ensure brand consistency and promote compelling consumer experiences with your brand’s “big idea,” at home, on the go, at the store and on the shelf. For services that protect the strength of your brand, talk to Schawk.

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Want to knoW more?

Call: Barbara Glass at 203.327.7600Email us.

Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit http://www.schawk.com.

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