“Shine in ‘09”

Oklahoma City – Mini Convention

August 29, 2009

Notes and slideshow design by: Marlana Dyer, Independent Consultant

Main speakers: Jacquelyn Roy, Star Director

Melissa Price, Director

RECRUITING WORKSHOP

Become A Recruiting Star

•Read “Be A Recruiting Star” by Mary Christensen

•Show that Scentsy is an inexpensive investment

•Make your “List of 100”, even if you’ve already done it! DO IT AGAIN!

•Offer incentives at parties (“if you sign up today…”)

•Business Builders has the door prize slips you can print out – USE THEM! They help you get tons of information from prospective recruits and new customers.

You Have To Get Creative

•Leave a catalog & free car candle with your tip at restaurants.

•Give the bank employees a free car candle when you cash your commission check – this helped Jacquelyn get tons of prospective customers, she said they were SO excited to see her when she came in!

•Write up a letter on cute scrapbook paper “Hi, my name is ____ and I live in your neighborhood! I’m so excited to share my business with you.” Explain what Scentsy is and why they need it! Attach free car candle, hang in bags on people’s doors in your area

•Spray catalog with room spray and then “fan yourself” at supermarket, in waiting rooms, in lines, etc.

Scentsy in Businesses

• Make up a really cute “door prize” box. Set it up next to a warmer with the door prize slips and leave at the “front desk” of businesses such as:

• Hair salons• Nail salons• Gym / fitness center• Tanning salons• Doctor’s office• Dentist’s office

• Offer to come change the wax once a week, for free, and if you get any new customers from it, let the business know they can keep the warmer for free. (Or give them a plug-in, free bar, etc).

•You get new prospective customers with all of the “entries” in your box!

“Scentsy Success” Incentive

• Join my team today

• Get a free $25 or $50 giftcard to Scentsy Success

•This works because they will want to know what Scentsy Success is – once they see all the great products that can help them start their new business, they will be so excited!

“Hostess Challenge” Incentive

•I’ll do your first party and show you how easy/fun it is

•If you decide to sign up, the orders are YOURS!•This works great for prospective recruits that are “on the fence”! This is awesome, too, because you can set them up for success immediately and they have a huge chance of winning the Shooting Star or Scentsational Start awards

“Free Scentsy” Incentive

•Join my team today

•Get a free warmer•People love free stuff! You can change this up as you’d like, and offer a free plug-in, bars, car candles, room sprays, or whatever!

“3 Month” Incentive

• Join my team today

• “You have nothing to lose, but so much to gain”

•Try it out, RISK FREE, for three months

•If you decide within the first 3 months that this isn’t for you, I will buy your start up kit from you for $100

•This works because of course, after the “3 month period”, they’ll love Scentsy and what it offers. Melissa Price said she has used this many times, and only had to buy back one start up kit

Biggest Recruiting Tips

•Never get caught without Scentsy products.

•Keep a catalog, sample, teazer, or car candle in your purse or vehicle at all times!

•Don’t be afraid to talk to people you don’t know!

•Mentor your recruits. Keep them active in your team. Enthusiasm goes a long way.

•Bottom line: Be honest & BE YOURSELF!

“Preparing for the Fall/Winter season”

CASHING IN THIS CHRISTMAS

Three Ways to Focus In

•Home Parties

•Basket Parties

•Fairs/Events

•Some people have better basket parties, rather than home parties, and vice versa.

•Find what works best for you!

Customer “Categories”•Family members (don’t forget aunts, uncles, cousins, in-laws, etc) & friends•Co-workers (previous/current)•Doctors, Dentists, Nurses•Hair stylist•Students•Children’s friend’s parents•Receptionists•Businesses (real estate, apartment complexes, medical or dental, hair/nail salons, tanning salons, business offices)

•Most importantly, remember: *EVERYONE IS A PROSPECT *•Don’t rule out anyone!

Don’t Forget to Recruit

• RECRUIT in addition to selling

•Focus on building your team!

•Put up fliers, or a display on your table that says “If you join my team in September, you will receive a free warmer and bar of your choice”

•You can change this up to tailor your needs, but the main idea is to offer an INCENTIVE!

How to Find Fairs/Events

• travelok.com• eventlister.com• festivalnet.com• craftshowlist.com• craftfairsonline.com• craftmasternews.com

• craft-shows.net

Hosting Basket Parties

•Establishing relationships is the key

•Sell, don’t tell (Basket party people are more interested in the Scentsy products. Most of them don’t want to hear how the company got started, etc.)

•How can Scentsy make their life better? Tell them!

•Ask! You have to ask for hostesses in order to get them! Don’t be shy.

•You will get some people that say no. Don’t get discouraged!

Getting More Sales

•Freebies & Discounts! Don’t forget to remind people about the 10% SOTM and WOTM. You can also run your own “specials”, like, place a $50 order and get a free car candle, etc.

•Keep your customers updated! Enter all of their e-mail addresses into your newsletter manager. Inform them of the new Scent of the Month, new products, new scents, etc. Keep in touch!

•Treat your customers like royalty! People are more apt to reorder when they have been treated well – they will also give you more referrals

•ASK for referrals. Sometimes people will say no to hosting a party or joining your team. Don’t be afraid to ask “do you know anyone who would like to?”

Main speaker: Gina Harvey, Director

BOOKINGS WORKSHOP

DARE to Make Your Business Thrive!

•Decide•Act

•Reward•Enlighten

•“Dare to have the necessary courage and boldness to make your Scentsy business thrive!”

D - Decide

•By January 2010, I will be a __________ in Scentsy.

•I will have ________ new recruits.

•I will be making $________ monthly.

•I will do these things so that I can reach my goal of________________________.

A – Act

•Have a new “re-launch” party in September to show all of the new line

•ASK – You can ask someone to host a party through personal contact, phone, e-mail, or text message!

•Basket parties? Home parties? PLAN TO REACH YOUR GOAL.

R - Reward

•Give your hostesses a reason to have a party!

•In addition to Scentsy’s hostess rewards, you can offer other incentives for booking: • NEW travel tins• Scentsy bars• Extra ½ off items• Goody bags• Extra chances to win door prize

E - Enlighten

•Instruct:• Spend time with your hostess to prepare for her party• People have parties for different reasons (some do it

for the free Scentsy, others do it for a social gathering, etc)

• Why is your hostess having this party? Appeal to her needs

• If you want the party guests to book a party, YOU MUST MENTION bookings several times

•Excite:• Help make the party fun! Be excited! Excitement is

contagious.• Make sure that she and her guests are having fun!

From other wonderful Scentsy consultants!

OTHER IDEAS

Discontinued Testers

•Sell them for $2 each. Customers can place them upside down in the warmer (take the container off once wax melts down).

•Make samples! The scents ARE being discontinued, but it would be perfect to attach to your business cards or teazers!

•Give-aways, door prizes, goody bags, etc.

Scentsy vs. Yankee

• Share these numbers with your customers:

•If your customer bought one 14oz Yankee candle per month for one year, the total would be

$263.88 +tax

•If the same customer ordered one Scentsy warmer, and then one Scentsy bar per month for one year,

the total would be

$90.00 +tax

Scentsy vs. Yankee (cont’d)

•Take an old, dirty jar candle with you to parties

(Black with soot)•Show the difference between the

two

•Scentsy is ALWAYS PRETTY!

Door prize / Incentives

•Ideas for small give-aways like car candles, Scentsy keychains, travel tins, room sprays, etc. or door prizes:

• Book a party same night• If they brought a guest• For each $50 in orders• If they join your team• If they give you a referral

THE END

All of the preceding information was based off of my personal notes taken at the OKC mini convention!

-Marlana Dyer

Questions or comments? marlanaleigh@gmail.com or 580-704-8036