Scenario Maps

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.It was originally created by Apps for Good (www.appsforgood.org ) as S15 - Scenario Mapping Slideshow. Modified here for Garfield HS’s Summer Apps Course, Summer 2013.

Objective:Build Scenario Maps to

assemble the Steps in using your App and gather Ideas and Questions to include.

Items Created so far:

Problem Statement◦ A clear, concise statement describing the problem your

app will solve◦ Brief, no more than two sentences

Market Research◦ Outline the key insights from your research◦ Include alternatives are already out there (competing

apps, non-app solutions) and research from users on why these alternatives are not good enough in addressing the problem

◦ Each insight should include: an assumption statement, research method, insight statement and corresponding data

Personas – A detailed summary of your main target user groups. We are going to use one of these…

Note: Please add your Team Name at the top of all your documents

Scenario MapsScenario mapping helps a designer to

describe very simply how the app will work.

Select one of your Personas to start with Items on the Map:

◦Steps – interactions a user must do to accomplish their goal (post along top)

◦Questions – write them down, you can answer them later (don’t get bogged down, keep going)

◦ Ideas & Comments – details of the steps to include in your design (gather them all)

Record each Item on a Post-It on a board…

Source: Uxforthemasses.com

Preview – what we do with our Scenario Maps… Build our Site Map

Let’s get StartedCreate a scenario map showing what should happen in the solution you have decided uponGet a Poster Board and some Post-It’sWrite your Team/App Name at the

topStart with Steps for your App (for a

Persona)Add your Questions & Ideas as you

go alongInclude a key at the bottom

Any Questions?

Today’s Objective:Build Scenario Maps to

assemble the Steps in using your App and gather Ideas and Questions to include.