scc 2012 working with journals: rolling publication and media relations (joe winters)
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Working with journals
Joe Winters,Senior Press Officer,Institute of Physics,[email protected]+44 (0)20 7470 4815
14/05/12 – Science Communication Conference
IOP and IOP Publishing IOP, the charity (London) – approx. 70
staff
IOP Publishing, the commercial business (Bristol) -approx. 180 staff
Commercial relationship between the two – all profits go back to the charity
A community publisher
My mission is to promote physics (via policy, events, journals etc.) to the media
60 + journals – New Journal of Physics, Environmental Research Letters, Nanotechnology, Physics in Medicine and Biology, Journal of Neural Engineering etc.
Some partner journals (e.g. AAS’s Astrophysical Journal)
Range of titles, some not strictly physics – inter-disciplinary? All, however, for the good of physics as profit is reinvested in the charity.
Size/frequency of journal dictates no. of editorial staff
IOP Publishing
Examples of coverage
Generating content Honing publishers’ sense of what’s newsworthy
(research excellence/topicality/quirky/video content etc.)
Sometimes from author/editorial board; rarely other press offices
Approx. one in five submitted are press released
This can be up to two months before publication
Drafting press releases One full release for one journal paper. It’s not a digest.
First draft is in-house and often part of the decision process – until we know enough to write the release, we can’t tell how newsworthy a story is
First draft sent to authors and, often, press offices for approval
Await receipt of draft and agree publication date with *publishers*
Invariably within two weeks, often much quicker – depends on author response
Issuing press releases
• With publication date agreed, release is issued 2 or 3 days before publication with embargo in place until paper is published
• Direct relationships and news wires, AlphaGalileo and EurekAlert
• Invariably, most media interest comes the day before publication
• Gatekeeping, but only to a point…. If author requests help or if media demand is high, we help the author prioritise
We’re happy to share the process
We need to know that you want to be involved – know what’s being submitted to a journal and get in contact with us
Only issue we’ve had working with others is embargo breaks – we all need to stick to one set of rules (even if there’s offer of a front page splash)
We’re good at what we do so trust us and don’t worry about losing some of the glory
Thoughts on working with us
Issues I’m interested in discussing with you…….
Embargos
Additional material like videos
Pre-publication/ Arxiv and open access
Excellence vs. news worth?