scandit mobile product interaction
DESCRIPTION
Samule Müller, ScanditTRANSCRIPT
Samuel MuellerCEO and co-founder
@scanditwww.scandit.com Swiss Social Media Forum, Winterthur, Sept 06, 2011
An ETH Zurich Spin-off company
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MOBILE COMMERCE ON THE RISE
Consumers are turning to their smartphones to retrieve product information, get a good deal when shopping or pay for items.
48% of consumers conceded they use their mobile devices to look up product information or to find promotions (Source: Oracle, 2011).
www.iscandit.com/video
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MOBILE COMMERCE ON THE RISE
Thousands of product-centric apps are being built:
Brick & Mortar
Retailers
Online Retailers
Brand Owners
Grocery Stores
IndependentProduct Portals
CouponSites
Mobile Payment Provider
Price Comparison
Engines
All these apps face the same challenges:1.How to identify consumer products?2.Understand user behavior to maximize retention and revenue?3.How to earn money, i.e. how to monetize the application?
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SOLUTION: SCANDIT PLATFORM
Scandit provides developers best-in-class tools to build, analyze and monetize product-centric apps.
ANALYZEUser Behavior
MONETIZE Apps
IDENTIFY Products
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IDENTIFY: SCANDIT BARCODE SCANNER
Mobile Barcode Scanner: Makes it easy for developer to enable
their users to identify products:1. Point camera at product barcode2. Scandit barcode scanner will
decode barcode and identify product
Available on all major OS:
Support for all relevant 1D/2D barcode types
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ANALYZE: SCANALYTICS
Scanalytics: Helps developers understand user
behavior in their apps: Which product categories are being
scanned? Which products are being
researched? Enable consumer-specific
recommendations and rewards
Huge opportunities: Optimize mobile user retention Product trend reports
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MONETIZE: ScanAds
ScanAds: For brands and retailers:
Interest-specific advertising Opportunities for local stores to
attract close-by shoppers Cross- and up-selling
For developers: With our ScanAd framework, we
provide access to product-centric coupons and ads
Provide monetization to developers through revenue share
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SO WHAT?
Convergence of social, local and mobile Disruption of established industries Democratization of commerce
Mobile business models: Freemium, ad-based or pay per use
Challenges: Information overflow and user engagementMobile/digital divide
www.scandit.com