Scaling  Your  Content  Audit  

A  recap  of  Misty  Weaver’s  Confab  Presenta6on  

Before  You  Start—  What  You  Need  to  Know  

•  How  much  6me  do  you  have?  •  How  much  money?  •  How  many  people?  •  Can  those  people  stare  at  spreadsheets  for  days?  

•  How  much  content  do  you  have?  What  size  audit  will  you  do?  

Why  do  a  content  audit?  

It's  the  gathering  of  evidence  that  will  help  us  make  design  decisions.  

Types  of  Audits  

•  Quan6ta6ve  Inventory  •  Technical  Audit  •  Social  Audit  •  Compe66ve  &  Compara6ve  Audit  •  Qualita6ve  Audit  

Quan@ta@ve  Inventory  

•  Look  for  Duplicates  •  Find  weird  URL  structures  •  ROT  •  Care  and  feeding  •  Prepare  for  Migra6on  •  ID  missing  data  •  Bad  Hierarchy  •  Not  even  on  the  naviga6on  

Sample  inventory  from  College  of  Liberal  Arts,  U  of  M  

Technical  Audits  

Helps  you  improve  what  you  have  and  how  you  will  improve  everything  to  come.  Help  us  build:  •  Content  models  •  Page  tables  •  Templates  •  Checklists  •  Editorial  Calendars  Inventory  metadata,  assets,  images,  videos,  etc.  

Social  Audit  

Ask:  are  we  consistent  across  channels?  Same  images?  Same  descrip6ons?  Is  there  a  hashtag?  Are  channels  funneling  to  web  or  other  channel?  •  Channels  (FB,  TwiUer,  G+,  etc)  •  URLs  •  Content  of  posts  •  Hashtag?  •  Frequency  of  posts  •  Reach  

Compe@@ve/Compara@ve  Audit  When  do  you  need  one?  To  see  how  your  compe66on  uses  social,  pricing,  blogs,  or  whatever  the  concerns  of  the  person  who  asked  for  it  are.  Use  it  to  set:  •  Benchmarks  •  Differen6ators  •  Audience  Insights  •  Find  Poten6al  Partners    (Misty’s  sample  social  comp/comp  audit  is  downloadable  from  Michael’s  website.)  

Qualita@ve  Audit  

•  Define  Quality  •  Business  Goals  •  Audience  Needs  •  Systems  and  Constraints  

Can  Include  Too  Much  •  Calls  to  ac6on  •  Links,  duplicate  content  •  Headings,  subheadings,  6tles,  cap6ons,  consistent  use  of  terms  

•  Publish  date,  author  •  Event  date,  loca6on,  price,  series,  speaker,  etc  •  Image  metadata  •  Use  of  keywords,  jargon,  overall  readability  •  Scroll  length,  break  points,  load  6me  •  Accessibility,  SEO,  shareability  •  Accuracy  

Resources  

•  Z.umn.edu/contentaudit  (Misty’s  Slideshare,  includes  good  links  to  resources  at  the  end)  

•  hUp://mb-­‐bc.com/  o Excel  doc  with  Misty’s  Social  Audit,  Kelly’s  sample  qualita6ve  audit,  and  Kelly’s  mega  audit