scaling your tools for your modern application

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PowerPoint Presentation

Scaling your Tools for Modern Apps

Hootsuite and Sumo Logic

Sumo Logic Confidential[BEFORE PRESENTING SUMO, ASK THE CUSTOMER WHAT ARE YOUR IT PRIORITIES? WHAT ARE YOUR BIG CHALLENGES? WHAT KEEPS YOU UP AT NIGHT? AND TIE THIS TO THE SLIDES IN THE DECK]

Who is Sumo Logic? We are a cloud native machine data analytics company and we help our customers manage the operation and security of their mission critical applications.

What is machine data it includes logs, metrics and events that are generated by apps and infrastructure. Sumo knows to ingest this data, Sumo knows to get insights from this data and leveraging this data, customers can deliver great apps to the end customers

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Sumo Logic Confidential

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PresentersNovember 14, 2016

Hootsuite Application Analytics

Sumo Logic Confidential[BEFORE PRESENTING SUMO, ASK THE CUSTOMER WHAT ARE YOUR IT PRIORITIES? WHAT ARE YOUR BIG CHALLENGES? WHAT KEEPS YOU UP AT NIGHT? AND TIE THIS TO THE SLIDES IN THE DECK]

Who is Sumo Logic? We are a cloud native machine data analytics company and we help our customers manage the operation and security of their mission critical applications.

What is machine data it includes logs, metrics and events that are generated by apps and infrastructure. Sumo knows to ingest this data, Sumo knows to get insights from this data and leveraging this data, customers can deliver great apps to the end customers

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Who is Hootsuite?Most widely used social media management platform for managing social media for businesses and organizations

Trusted by more than 800 of the Fortune 1000

Sumo Logic Confidential

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Production Apps and Infrastructure Cloud based modern apps and infrastructureAll in Amazon AWS1500+ nodes running including cloud services such as Cloudfront, Redshift, LambdaMicroservice based architecture (30+)

DevOps/AgileDynamic environment with dozens of deploys in production per week

Sumo Logic Confidentialits not a joke5

App Performance & Availability at Hootsuite User Experience is job # 1

99.9% uptime

SLA goal1000s of customers15M+ users 175+ countries

Sumo Logic Confidential

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Logging and Metrics Infrastructure Initial ApproachEasy to get startedWidely adopted by startups and technology companiesOpen source (free solution)Good enough capabilities to get started

+Logs

Metrics

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Challenges with ManagementHard to scale and manageWhat works for 100 nodes is challenging at 1000Resource and cost expenditures Too many resources just managing management softwareAvailability and redundancy adds additional expense to the solutionOpen source for logging and metrics looks attractive on paper, costs add up when bulletproofing

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8+ modules4+ modules

Sumo Logic Confidential

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KPI Targets and Challenges

Mean Time to Detect (MTTD) < 1 minMean Time to React (MTTR) ~ 1 - 5 minAvailability of the application

Challenges amplified by Microservices

Sumo Logic Confidential

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Why Sumo Logic?Value of SaaS PlatformEasy to get startedFull support for AWS with OOB apps & dashboards Very scalable solutionHigh performance and redundancyZero upgrade costsSecurity and compliance of platformPCI, SOC2, etc.Low TCOOne solution to manage all app operations dataSaaS offering - no management required

Sumo Logic Confidential

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Why Sumo Logic?State-of-the-art Machine Data AnalyticsUnified support for logs and metricsOne dashboard to visualize logs & metrics with integrated contextMachine learning AnalyticsLogReduce, LogCompare dramatically reduce identification and troubleshooting timesMetrics outlier, anomaly detectionMulti-geo capableAvailable globally

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Dashboard Examples

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Benefits with Sumo LogicFocus on core Hootsuite infrastructureSumo manages operations on monitoring and logging for usDeliver better metrics performance and SLA5 times faster time for logs and metrics in dashboardHigh resolution Logging and metrics infrastructure SLAReduced overall TCO of management of solutionEase of scaleEase of onboardingZero management and infrastructure costsBuild-in upgrades and feature improvements

Sumo Logic Confidential

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Where are we going next? Enrich API functionality to features parity with UI

Security analytics and incidents detection with Sumo

Improved correlation context between logs & metrics to reduce MTTR

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Learning (& best practices to succeed)Open source is not FREEManagement and infrastructure costs add upKeeps you away from your core responsibilities

Implement solutions that help you sleep betterLeverage expert and expert solutionsDont try to solve it all in-houseDont reinvent the wheel

Easy to get started with in-house solutions but it is much more effort when it comes to bulletproofing it

Sumo Logic Confidentialpoint in evolution - build vs buywe are not looking to build better monitoring solutionour goal is to sell social. there is a problem that I was solving and I dont want anymore. There are the higher value problems to solve.deconstructing into workflows and compaititive advantage of doing it.15

PresentersNovember 14, 2016

Cloud-Native Machine Data Analytics

Sumo Logic Confidential[BEFORE PRESENTING SUMO, ASK THE CUSTOMER WHAT ARE YOUR IT PRIORITIES? WHAT ARE YOUR BIG CHALLENGES? WHAT KEEPS YOU UP AT NIGHT? AND TIE THIS TO THE SLIDES IN THE DECK]

Who is Sumo Logic? We are a cloud native machine data analytics company and we help our customers manage the operation and security of their mission critical applications.

What is machine data it includes logs, metrics and events that are generated by apps and infrastructure. Sumo knows to ingest this data, Sumo knows to get insights from this data and leveraging this data, customers can deliver great apps to the end customers

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1200+ Customers 2-4x lifetime expand1.

20 Million +Searches performed daily

100 PB +Data analyzed daily 300+ Trillion Records queried daily

Tier-1 Investors

Service ScaleNo limits

Leading Machine Data Analytics Service

Sumo Logic Confidential

A bit about ourselves

We 1,200+ Enterprise Customers and great brands at thatWe provide fast value to our customers. AirBnB is a great example where the customer started out managing their app security with us and soon deployed it to many of their mission critical applications[USE YOUR FAVORITE EXAMPLE CUSTOMER STORIES TO HIGHLIGHT OUR CUSTOMER VALUE]We have built a very scapable platformIn one day Sumo Logic ingested over 100 TB data and users query/analyze across 300+ trillion records We are funded by Tier 1 investors who find and fund big ideas. And we are happy to have them support us17

DevOps Automation, CollaborationMicro-services Componentized architecture DevOps teams deploy 30x morePuppet Labs DevOps Survey100+ services to build a pageAmazon Architecture200B+ in public cloud spend (2016)GartnerCloud AdoptionElasticity, Scalability

Rise of Modern Applications

Sumo Logic Confidential

But what kinds of software applications are companies creating?

Its not the traditional (legacy) software. We are now creating modern applications on modern infrastructure (Stop and ask the customer if they are using such technologies)

We see 3 characteristics for these modern applicationThey are generally built on cloud platform. And many a times on public cloud platformAWS, Azure etc. have very robust cloud platforms with excellent SLAsThey are built using DevOPs practicesApplications are built faster and with higher quality

[ASK CUSTOMER ARE THEY USING THESE TECHNOLOGIES? ARE THEY GOING TO THE CLOUD?]18

Unified Machine Data Platform1.Logs | Metrics | Events

Unified Machine Data AnalyticsLog, Metrics & EventsMachine LearningScalable & Elastic

Modern Application

Track End to End Performance Full Stack VisibilityReal-Time Insights

Fast troubleshooting and root-cause analysis

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Sumo Logic ConfidentialThere is a better way to manage your applications - and that is with a unified machine data analytics platform

Your apps and infrastructure already generate lots of machine data (logs, metrics, events)If you can ingest this data and analyze this data (i.e correlate it, identify patterns in this data, be able to visualize and dashboard it), you can get lots of visibility intoThe full stack from the app infrastructure to the servicesThe performance and availability of the application and infrastructure including proactively identifying issuesBe able to manage the security of the application.

Lastly, the platform should also be able to real-time data streams across all the dependent applications and infrastructures, and make sense of the volume of data collect, variety of the data, and variety of the data to provide real-time analytics to solve the problems that arise with this new architecture.

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SaaS architecture reduced TCO by 78%Leveraging analytics to Reduce MTTI by 82%Cloud MigrationROISumo Logic Tangible ROIUse CaseCustomers

Reduction MTTR for production issues by 91% 48% lower Total Cost of OwnershipApplication & Infrastructure operationsReduced MTTI from 30 minutes to 2 minutesReduced Application Release Cycle times by 20%Improved DevOps & app performanceScalable solution to support AWS migrationMachine learn