scaling your tools for your modern application

Sumo Logic Confidential

Scaling your Tools for Modern Apps

Hootsuite and Sumo Logic


PresentersNovember 14, 2016

Hootsuite Application Analytics


Who is Hootsuite?

Most widely used social media management platform for managing social media for businesses and organizations

Trusted by more than 800 of the Fortune 1000


Production Apps and Infrastructure

• Cloud based modern apps and infrastructure– All in Amazon AWS– 1500+ nodes running including cloud services such

as Cloudfront, Redshift, Lambda– Microservice based architecture (30+)

• DevOps/Agile– Dynamic environment with dozens of deploys in

production per week


App Performance & Availability at Hootsuite

User Experience is job # 1

99.9% uptime

SLA goal1000s of customers15M+ users 175+ countries


Logging and Metrics Infrastructure Initial Approach

– Easy to get started– Widely adopted by startups and technology companies– Open source (“free solution”)– Good enough capabilities to get started

+Logs Metrics


Challenges with Management

• Hard to scale and manage– “What works for 100 nodes is challenging at 1000”

• Resource and cost expenditures – Too many resources just managing “management software”– Availability and redundancy adds additional expense to the

solution“Open source for logging and metrics looks attractive on

paper, costs add up when bulletproofing”

+8+ modules 4+ modules


KPI Targets and Challenges

• Mean Time to Detect (MTTD) < 1 min

• Mean Time to React (MTTR) ~ 1 - 5 min

• Availability of the application

• Challenges amplified by Microservices


Why Sumo Logic?Value of SaaS Platform

• Easy to get started– Full support for AWS with OOB apps &

dashboards • Very scalable solution

– High performance and redundancy– Zero upgrade costs

• Security and compliance of platform– PCI, SOC2, etc.

• Low TCO– One solution to manage all app operations

data– SaaS offering - no management required


Why Sumo Logic?State-of-the-art Machine Data Analytics

• Unified support for logs and metrics– One dashboard to visualize logs & metrics

with integrated context• Machine learning Analytics

– LogReduce, LogCompare dramatically reduce identification and troubleshooting times

– Metrics outlier, anomaly detection• Multi-geo capable

– Available globally


Dashboard Examples


Benefits with Sumo Logic

• Focus on core Hootsuite infrastructure– Sumo manages operations on monitoring and logging for us

• Deliver better metrics performance and SLA• 5 times faster time for logs and metrics in dashboard• High resolution Logging and metrics infrastructure SLA

• Reduced overall TCO of management of solution– Ease of scale– Ease of onboarding– Zero management and infrastructure costs– Build-in upgrades and feature improvements


Where are we going next?

• Enrich API functionality to features parity with UI

• Security analytics and incidents detection with Sumo

• Improved correlation context between logs & metrics to reduce MTTR


Learning (& best practices to succeed)

• Open source is not FREE– Management and infrastructure costs add up– Keeps you away from your core

responsibilities

• Implement solutions that help you sleep better– Leverage expert and expert solutions– Don’t try to solve it all in-house– Don’t reinvent the wheel

• Easy to get started with in-house solutions but it is much more effort when it comes to bulletproofing it



Cloud-Native Machine Data Analytics


1200+ Customers

2-4x lifetime expand

1.

20 Million +Searches performed daily

100 PB +Data analyzed daily

300+ Trillion Records queried daily

Tier-1 Investors

Service ScaleNo limits

Leading Machine Data Analytics Service


DevOps Automation, Collaboration

Micro-services Componentized architecture

DevOps teams deploy 30x morePuppet Labs DevOps Survey

100+ services to build a pageAmazon Architecture

200B+ in public cloud spend (2016)Gartner

Cloud AdoptionElasticity, Scalability

Rise of Modern Applications


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Unified Machine Data Platform

1.

Unified Machine

Data Analytics

Log, Metrics & Events

Machine LearningScalable & Elastic

Modern Application

Track End to End Performance

Full Stack Visibility

Real-Time Insights

Fast troubleshooting and root-cause analysis


20

• SaaS architecture reduced TCO by 78%• Leveraging analytics to Reduce MTTI by

82%Cloud Migration

ROI

Sumo Logic Tangible ROI

Use CaseCustomers

• Reduction MTTR for production issues by 91%

• 48% lower Total Cost of OwnershipApplication & Infrastructure

operations

• Reduced MTTI from 30 minutes to 2 minutes

• Reduced Application Release Cycle times by 20%

Improved DevOps & app performance

• Scalable solution to support AWS migration• Machine learning reduced MTTR by 50%

Cloud Migration, app operations & security

• Rapid time to value; Low TCO• Deep visibility into cloud apps (Google, Okta,

Salesforce)Application security & compliance


21

Sumo Logic: How It Works

MonitorDashboard & Alert

TroubleshootAnalyze & Correlate

OptimizeTrend & predict


22

Monitor all machine dataUnified dashboard of Logs, metrics, custom metrics


23

Log Analytics/Log Reduce to identify Root Cause

Unified Troubleshooting

1

2

3

4

Correlated logs and metrics


24

Zero Management SaaS ServiceOnly Approach to Manage Volume & Variety of Machine Data

High TCO & Long TTV

Limited flexibility & scalability

Security as afterthought

Legacy On Prem or Single-Tenant

ZERO Deploy & Upgrade times

Reduce Time to Value by 90%

No Management

OverheadReduce TCO > 50%

Fully ElasticOn Demand

Agility, Scale, Performance

Always Available4 Geos, 12AZs, 6 X

Replication

Superior PerformanceGuaranteed SLAs

Secure byDesign

Industry’s Most Secure Platform

Next Generation Multi-tenant SaaS

“The unique combination of Sumo Logic’s SaaS architecture demonstrated that we would obtain the fast time-to-value and scalability”



Industry’s Most SecureCloud-Native

Analytics Service

• PCI/DSS 3.2 Service Provider Level 1 Certified• SOC 2 Type attestation• ISO 27001 certified• CSA Star certified• HIPAA-HITECH compliance• U.S. – EU Privacy Shield• AES 256-bit encryption at rest• TLS encryption in transit• FIPS 140-2 compliant

Protecting Customer Data with Best-in-Class SecurityFully Secure


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Comprehensive cloud app visibility Full-Stack AWS, Azure an Hybrid Cloud

Cloud Native, Multi-tenant Secure Architecture

Machine learning for faster MTTI/MTTR

Unified Logs & Metrics Data

Why Sumo Logic?



Q & A

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