scaling ux in organizations
TRANSCRIPT
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Scaling UX in Organizations
AUG 24, 2016
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About UXPin
COLLABORATIVE DESIGN FOR PRODUCT TEAMS
● Wireframe, prototype, user test, & more.
● Get feedback & co-design in real time.
● Import and scale your design system.
● Create visual specs for developer handoff.
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Jason CulbertsonDesign Manager, Airbnb
@jculbertson
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PART 1
The Age of UX Design
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YouTubeVimeo
FlickrAndroid
FabLevelMoney
PolarUltravisual
WillCallBeats
ReadmillSimple
SoldTumblrPulse
MailboxFoodspotting
ForrstBehance
Acrylic SoftwareSparrow Mail
SlideshareInstagramOMGPOPPosterousGowallaHunch
Push Pop PressDaytum
About.meSongza
Mint
27 Startups that were cofounded by
designers have been acquired since 2010.
From John Maeda, Design in Tech Report 2015
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From John Maeda, Design in Tech Report 2015
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QUESTION
How do we scale design?
The Age of UX Design
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Evan SharpCo-founder, Pinterest
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Create a UX design playbook
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PART 2
The UX HierarchySo...how do you build a UX team while managing quality? Let’s start by defining a UX design framework or hierarchy.
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What makes UX so hard to scale?
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Design structures have breaking points
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Abraham MaslowHierarchy of Needs
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UX Tools
Team Structure
Communication
Culture
DesignActualization
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TIER 1
UX Tools
UX Hierarchy
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TIER 2
Team Structure
UX Hierarchy
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Team structure inflection points
1-10 10-25 25-50 50-100
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Davey NguyenDesign Lead, Gusto
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Design Language Team
Production Design Team
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TIER 3
Communication
UX Hierarchy
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“Every time a design team doubles in size you have to relearn how to communicate.”
Joel Califa, Product Design Lead @ Digital Ocean
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Design Meetings
● Standup / daily scrum
● Outcome leads (weekly)
● Design leads (monthly)
● Demo w/engineering (weekly)
● Outcome design crits (weekly)
● Design team share (bi-weekly)
● One-on-ones (bi-weekly)
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Design Meetings
1-10 10-25 25-50
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TIER 4
Design Culture
UX Hierarchy
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Design Culture
● Design led companies or design simply at the table.
● Physical space that you work in
● Design preached and shared across the company
● Celebrate success
● Team offsite quarterly
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Alex SchleiferVP Design, Airbnb
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SCALING UX
In Conclusion
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UX Tools
Team Structure
Communication
Culture
DesignActualization
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Thanks!