scaling up your b2b
TRANSCRIPT
Hello...
Scaling up your clever B2B?
Things to do...HIRE A MARKETING EXPERT(a really good one, not like last time)
Now… wait 6 months and see if ‘they work’
Tick tock...Tick tock...
zzz...zzz...
Usually the leads they promise don’t materialise.
Now what? Start again… with another ‘expert’ or agency.
more ticking...more tocking...
Meanwhile…tick tock...
tick tock... tick
tock... tick tock...
Your expectations have gone up, in anticipation.
You need these new leads.
Eek indeed!
Eek!
And we should know...
We used to be that agency.
We wrote the book... Ok, books
Few agencies have successfully launched and grown more B2B propositions than us…
But those days are over
The world has changed...
Why?
Old way= assume your product is exactly what the market wants and entrust a marketing expert or channel with your budget to reach them.
Hope it works.
Lean Start Up= learning what works by testing the product, message and channel - quickly and cheaply, then confidently investing your budget.
Know it works.
6 months = too long to wait for campaign results.
Lean start up means we can (and you should too) learn what works in 6 days.
1sigh...
“Marketing” now means creating pull in many different channelsWe are super-experienced, pioneering what’s new and we’re not an agency so we’re all about low cost / no cost methods that work.
2
You probably sell something complex that most agencies will struggle withSo outsourcing your strategic messaging to them is going to waste time
3
“Um, ok…”
“We deliver world class solutions to
enhance our clients’ cloud readiness and as an enabler
to organisational optimisation!”
No one wants to pay an agency for stuff that’s free or they can do themselves
For example: A tweet costs £0.00. And some of your current team will be good at this already. We’ll turn their skills into your growth.
4
So what’s the
new way?
this way...
They need help building their own marketing system.
We believe businesses trying to scale don’t need a marketing agency.
They need to learn to create demand themselves, forever.
Brand
Social media
Graphic design
Media relations
Video
PPC
You might call this:
(If you were feeling quite fancy)
Growth
is the internal Growth Transformation powerhouse. We:
find and codify the approach that consistently wins new business and that’s unique to your proposition and market
set up your message, systems and people to generate demand, today and forever
re-energise your whole business with the knowledge and confidence by creating growth together, as we go.
So basically, create demand for you and then enable you to sustain it without us.
We work with you for three months. Focus, discover your ‘marketing machine’, run it once, teach you how to run it. Go.
Then we go. See
ya :)
Partner with one of our growth transformation directors for 90 days.
Your GTD will lead you through a fast, structured process that learns your marketing machine by ‘doing’ - quickly validating what will affordably generate leads.
How it works…Sto
p!
You’re buying energy, know-how and confidence - and a tested lead generation ‘machine’
+ Design and brand+ Film + Content + Events+ Social media
Your Transformation Director is on your team for 90 days working with your leaders, teams and subject matter experts, on site once a week and working ‘on’ your challenge through the week.
In practice…
Included in the cost is rapidly bringing to life your product and message to allow it to be tested, for example through:
Ok sa
les te
am,
let’s
work ou
t
EXAC
TLY ho
w man
y new
relati
onsh
ips yo
u need
us to
create
each
month
Leadership team –
I’ll help you agree the
positioning and strategy
Claire, John, Rachel – let’s figure out
how to use your social media
skills to build our audience
Customer facing people! What do you know about customers that will help us attract new ones?
Technical experts –
let’s sit down and extract
clever stuff from your
brain and create engaging
content.
Why do we choose this way?
We’re natural system-builders, people-energisers, skills transferers and market discoverers.
We could just take your money and generate leads. But it would be quite dull and eventually you’d say...
‘Hey, we can do this
ourselves!’
Invest in a marketing ‘expert’ or agency......and they MIGHT deliver the leads you need.
Partner with for 90 days to transform your ability to generate demand yourself.
RESULT!
Take digital product company Unboxed Consulting
2013Agencies: 3 in 3 years
Growth through marketing: 0%
Turnover: £1.8million – static for 3 years.
2016Agencies: none – just a Growth Transformation Director
Growth through marketing: 60%
Turnover: £4.2million
CASE
STUDY’
