scaled in mail best practices
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Talent Solutions
InMail Best Practices
LinkedIn Recruiter Professional Services Exclusive
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
Agenda
Engaging Passive Talent
InMail Best Practices
Tracking your Response Rate
Live Demo
LinkedIn Confidential ©2013 All Rights Reserved
Colleen Carr Recruitment Product
Consultant
LinkedIn | Internet | Greater Chicago
Connections: 500+| Recommendations: 22
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Talent Solutions
Truly global. Ever-growing.
200M+ members
USA: 74m+
CAN: 7m+
BRZ: 11m+
EU: 39m+
IND: 18m+
AUS: 3m+
+4M / month, 2 new members / second
LinkedIn Supported Languages (19): Czech, Danish, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish.
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
POLL
What % of LinkedIn.com
members are
considered
Passive Talent?
……30%
.…..80%
.…..50%
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
Fundamental Differences Active vs. Passive Candidates
Active Candidates
Passive Leads
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
Source for success
– Connect with internal managers
– Think out of the box
Make a great first impression
Build meaningful connections
Think long-term with your
relationships
Tips to Engage Passive Talent Tips from LinkedIn Recruiter Customers
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
POLL
What % of LinkedIn.com
members say they’d
be open to receiving
communication from a
Recruiter?
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
Contact Preference - LinkedIn
LinkedIn Confidential ©2013 All Rights Reserved
95%!
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Talent Solutions
What’s wrong with this InMail?
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
What’s wrong with this InMail?
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved
Instead…
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Talent Solutions
InMail Best Practices Sell the conversation, not the job!
Avoid “Job or Career Opportunity” as first two words of subject line
Start a conversation
Personalize the message
Keep it short and sweet
Offer next steps
Ask for referrals
LinkedIn is not a job board!
Avoid:
– Cutting and pasting job description or link to a job post
– Directing passive candidates to look at a job and send you a resume
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
Tracking Response Rates
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
POLL You know your most
recent InMail response
rate or have tracked in the
past
You have never checked
your InMail response rate
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
LinkedIn Reports
Controlled by your Administrator
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
LinkedIn Reports
By date(s), seat holder
Download details
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
Let’s go live!
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
POLL
The next time I write an
InMail I will…
LinkedIn Confidential ©2013 All Rights Reserved
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Talent Solutions
Questions?
LinkedIn Confidential ©2013 All Rights Reserved