PAGE 1

BRIGHTFUTURESSTART ATSTOCKPORT

Stockport College Enrolment Campaign 2016/2017

ENROLMENT CAMPAIGN 2016/2017

PAGE 3PAGE 2

CONTENTS3 ACKNOWLEDGEMENTS4 BRIGHT FUTURES OVERVIEW5 ENROLMENT MICROSITE6–7 OUTDOOR ADVERTS8–9 ONLINE ADVERTS10-11 PRINT ADVERTS 14 SUCCESS RATES15 GMAC LAUNCH

ACKNOWLEDGEMENTSThroughout the Bright Futures summer campaign we have worked with

many local and national organisations, of which understood the true value of

vocational-technical education and the importance of the work we continue to

do here at Stockport College.

We would like to thank the following organisations for their partnership

throughout the campaign:

MODERN-ENGLISH DIGITALThe award-winning ad-tech agency with their creative and professional

approach in ensuring the Bright Futures campaign was successfully managed,

with engaging content and graphic design.

KEY 103Local radio station owned and operated by Bauer Radio as part of the City 1

network

IMAGINE FMThe Independent Local Radio station based in Stockport broadcasting to South

Manchester and Cheshire in the North West of England

DEBUT ARTS ACADEMY7KH�IXOO�WLPH�SURIHVVLRQDO�FROOHJHbWUDLQLQJ�LQ�GDQFH�DQG�PXVLFDO�WKHDWUH

MERSEYWAY SHOPPING CENTREA large shopping centre in the heart of Stockport. Adjoining onto Mersey Square,

forming the basis of the town’s main shopping area

LITTLE MONSTER ADS:LWK�D�ZLGH�UDQJH�RI�LQQRYDWLYH��KLJK�LPSDFW��SRZHUIXO��FRVW�HHFWLYH�DPELHQW�

advertising solutions such as Adbikes, Advans, Adtrailers, Taxi Advertising, Bus

Advertising, Motorway Advertising, and Promotional People to capture the

imagination of a target audience.

STOCKPORT EXPRESSThe local newspaper of Stockport, England. It has a paid-for circulation of 10,000

and is published every Wednesday.

FURTHER THANKSGMCG, GM Chamber, Inspiring Careers North West, The Apprenticeship Store.

PAGE 5PAGE 4

Stockport College is the largest educational establishment

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We’re dedicated to delivering innovative, inspirational

education to help school leavers, adults and apprentices

achieve their career goals. It is one of our primary

objectives to ensure we enrol students into the college

from within the local community and surrounding

areas, running a recruitment campaign that is accurate,

transparent and engaging for all. Bright Futures is

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of Stockport College, displaying our community

integration, business sustainability and educational

aspirations, whilst fortifying our position as the lead

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for all learners.

Though the Bright Futures summer campaign we have

been able to demonstrate; our wealth of knowledge

and expertise throughout a vast majority of subject

areas, career paths and forte of current/alumni students

through case studies, the partnerships and associations

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potential learners the platform to succeed academically,

professionally and socially.

BRIGHT FUTURES AT STOCKPORT COLLEGE

ENROLMENT MICROSITE LAUNCH

STOCKPORT COLLEGE MICROSITE Enrolment Campaign

In order to make the online enrolment process as accessible, transparent and user-friendly

as possible we launched an ‘enrolment microsite’, together with its own dedicated URL

enrolstockport.co.uk. The enrolment microsite was developed to give the summer campaign a

dedicated hub to house news, events and crucial information regarding enrolment.

Throughout our physical and virtual assets including bus adverts and digital site skins we

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course lists, contacts for enrolment enquires and key information on why to choose Stockport

College as an institution for technical- vocational learning.

As a college in the heart of Stockport we continuously look to engage and successfully work

with the local community and organisations. Together with Stockport Metropolitan Borough

Council we were able to direct visitors of the microsite to the National Careers Service in order

to provide information, advice and guidance on learning, training and work opportunities.

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on events and activities within the college, as well as creating endless communication

opportunities.

PAGE 7PAGE 6

APPRENTICESHIP BILLBOARD Located Station Road, Stockport ADVAN ROUTES Cheadle/Marple College, Stockport Academy, Stockport School, Reddish Vale, Werneth School

BUS ADVERT Streetliner

BUS ADVERT Rear

OUT AND ABOUT THIS SUMMER

APPRENTICESHIP ADBIKE Cycled in close proximity to the College

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creative adverts that highlighted the key messages and areas of Stockport College.

Using the various methods of advertising we successfully engaged with the local community

and the Greater Manchester area whilst creating a general hype around the brand and identity

of Stockport College.

PAGE 9PAGE 8

ONLINE AND IN PRINT THIS SUMMER

MEN WEBSITE Digital Site Skin

KEY 103 Sponsored Facebook Post STOCKPORT COLLEGE Instagram Post MEN Apprenticeships Sponsored Tweet

COURSE SPECIFIC SUBJECTS DUE TO LOW ENROLMENT RATES6RFLDO�0HGLD�SRVWV�DQG�SXVKLQJ�RI�FRXUVH�VSHFLƜF�VXEMHFWV�GXH�WR�ORZ�HQUROPHQW

KEY 103 Further Education Sponsored Tweet

PAGE 11PAGE 10

ONLINE AND IN PRINT THIS SUMMER

GEAR UP FOR ADAZZLING CAREERYOUR LOCAL COLLEGE IS NOW ENROLLING FOR APPRENTICESHIPS AND COURSES IN CONSTRUCTION, ENGINEERING, PLUMBING, HOSPITALITY, BEAUTY AND LOTS MORE.

MEN NEWSPAPER WRAP Inside Spread

MEN NEWSPAPER WRAP Front & Back Page

CAREER DEVELOPMENT TO HELP YOU SHINE:H� DOVR� RHU� D� UDQJH� RI� 'LSORPDV� WR� KHOS� \RX� WDNH� \RXU� FDUHHU� LQ� D�ZLGH� FKRLFH� RI� GLUHFWLRQV�� 2XU� WHDP� FDQ� SURYLGH� DOO� WKH� DGYLFH� DQG�JXLGDQFH� \RX� QHHG� WR� KHOS� \RX� GHFLGH� ZKLFK� FRXUVH� RHUV� \RX� WKH�PRVW� VXLWDEOH� RSWLRQ� IRU� \RXU� IXWXUH� WUDLQLQJ� DQG� FDUHHU�� 7KHVH� LQFOXGH�

BRILLIANT WAYS TO ACCESS HIGHER EDUCATION OR CHANGE CAREER2XU� DFFHVV� WR� KLJKHU� HGXFDWLRQ� FRXUVHV� DUH� IRU� HYHU\RQH� ZKR� KDV� WKH�DELOLW\� EXW� KDVQȇW� FRPSOHWHG� D� IRXQGDWLRQ� RU� GHJUHH� FRXUVH� GXH� WR� WKHLU�H[LVWLQJ� TXDOLȴFDWLRQV�� $OO� RI� RXU� RQH� \HDU� DFFHVV� FRXUVHV� JLYH� \RX� D�UHFRJQLVHG�TXDOLȴFDWLRQ�WKDW�DOORZV�\RX�WR�SURJUHVV�RQWR�D�KLJKHU�HGXFDWLRQ�SURJUDPPH�� <RX� ZLOO� QHHG� WR� EH� DJHG� ��� RU� RYHU� DQG� KDYH� DOUHDG\�VXFFHVVIXOO\� SDVVHG� *&6(� (QJOLVK� DQG� PDWKV� IRU� PRVW� RI� RXU� FRXUVHV�

YOU’LL ALSO NEED A GCSE SCIENCE QUALIFICATION IF YOU WANT TO DEVELOP SKILLS SUITABLE FOR A CAREER IN:

START ATSTOCKPORT

Find yours at www.enrolstockport.co.uk#MyCareerStockport

MEDICAL OR HEALTH PROFESSIONSSCIENCE

NURSING AND MIDWIFERY HEALTH SCIENCE ENGINEERING SCIENCE IT

PRIMARY TEACHINGENGINEERING

CREATIVE WRITING BUSINESS MANAGEMENT SOCIAL WORK HUMANITIES SOCIAL SCIENCES

ONE IN FOUR UK JOBS GO UNFILLED

DUE TO SKILLS SHORTAGE

MECHANICAL ENGINEER

Starting salary: £22,000 + per year

BIOMEDICAL SCIENTISTStarting salary:

£14,000 + per year

MAKE A BRIGHT MOVE AND GET IN TOUCHVISIT: www.enrolstockport.co.uk PHONE: 0300 300 0090 EMAIL: enquiries@stockport.ac.uk

TEXT: STOCKPORT with your query to 60081Stockport College, Town Centre Campus,Wellington Road South, Stockport, SK1 3UQ

CHOOSE YOURCAREER PATH Now’s the time to choose your path for the future. Whether it’s construction, hospitality, performing arts, engineering or one of the many other routes ZH�RHU��WKH\�DOO�KHDG�WRZDUGV�WKH�VDPH�GHVWLQDWLRQ��WKH�VNLOOV�RU� TXDOLȴFDWLRQV� \RX� QHHG� IRU�

job you want.

HOW TO APPLYApplying for an apprenticeship, KLJKHU� HGXFDWLRQ� RU� DFFHVV�FRXUVH� DW� 6WRFNSRUW� &ROOHJH� LV�TXLFN�DQG�HDV\��ΖI�\RX�KDYH�DQ\�TXHVWLRQV�� RXU� DGYLFH� WHDP� LV�KHUH� WR�KHOS�\RX�ȴQG�WKH�ULJKW�RSWLRQ� DQG� FDQ� DOVR� SURYLGH�LQIRUPDWLRQ�DQG�DGYLFH�RQ�DQ\�ȴQDQFLDO� VXSSRUW� DYDLODEOH� WR�

KHOS�\RX�VWXG\�

WHEN TO ENROLWe’re enrolling right now for most of our courses. Our GHGLFDWHG�VWXGHQW�ΖQIRUPDWLRQ��$GYLFH� DQG� *XLGDQFH� &HQWUH�ZLWK� D� WHDP� DUH� UHDG\� WR� KHOS�ZLWK� DQ\� HQUROPHQW� RU� UHODWHG�

HQTXLU\�\RX�PD\�KDYH��

DATES FOR YOUR DIARY 2016ENROLMENT DAYS: ENROLMENT DAYS: OPEN DAYS:

18 AUGUST (A2 Results day)19 AUGUST22 AUGUST23 AUGUST24 AUGUST

25 AUGUST (GCSE Results day)

26 AUGUST30 AUGUST31 AUGUST

1 SEPTEMBER2 SEPTEMBER3 SEPTEMBER

25 AUGUST (GCSE Results day)3 SEPTEMBER

Find yours at www.enrolstockport.co.uk#MyCareerStockport

ENROL NOW

SCHOOL OR COLLEGE LEAVER? IT’S TIME TO SHINE-XVW�EHFDXVH�VFKRRO�RU�FROOHJH�KDV�ȴQLVKHG��LW�GRHVQȇW�PHDQ�\RXU�HGXFDWLRQ�VKRXOG� DV� ZHOO�� :K\� QRW� WKLQN� DERXW� LPSURYLQJ� \RXU� HPSOR\PHQW� DQG�HDUQLQJ� SRWHQWLDO� ZLWK� D� KLJKHU� HGXFDWLRQ� TXDOLȴFDWLRQ"� <RXU� ORFDO� FROOHJH�DOVR� GHOLYHUV� D� ZLGH� UDQJH� RI� FRXUVHV� DQG� WUDLQLQJ� SURJUDPPHV� IURP�HQWU\� OHYHO�� OHYHO� �� WKURXJK� WR� OHYHO� �� GHJUHH� SURYLVLRQ�� :KHWKHU� LWȇV� D�+LJKHU�1DWLRQDO� &HUWLȴFDWH��'LSORPD�� GHJUHH�� IRXQGDWLRQ�GHJUHH�RU� GHJUHH�DSSUHQWLFHVKLS�� \RXȇOO� ȴQG� D� FRXUVH� IRU� \RX� IURP� D� FKRLFH� WKDW� LQFOXGHV��

WE OFFER APPRENTICESHIPS IN:

STAND OUT ON THE JOBS MARKET WITH AN APPRENTICESHIP 6WRFNSRUW� &ROOHJH� SURYLGHV� YRFDWLRQDO� FRXUVHV� DQG� DSSUHQWLFHVKLSV� IRU� DOO�DJHV��:HȇUH�D�VSHFLDOLVW�FHQWUH�LQ�VNLOOV�WUDLQLQJ�IRU�HPSOR\PHQW�ZKLFK�PHDQV�ZH�RHU�ȴUVW�FODVV�UHVRXUFHV�WR�VXSSRUW�VNLOOV�WUDLQLQJ�IRU�MREV�LQ�PDQ\�WUDGHV�ZLWK�VNLOOV�WKDW�HPSOR\HUV�UHDOO\�QHHG���6R�LI�\RX�FRPSOHWH�\RXU�FRXUVH��\RXȇYH�JRW� D� EHWWHU� FKDQFH�RI� JHWWLQJ� D� MRE� VWUDLJKWDZD\� DQG� JHWWLQJ�SDLG� D� JUHDW�VWDUWLQJ�VDODU\��(YHQ�EHWWHU��\RXȇOO�JHW�HDUQLQJ�DV�VRRQ�DV�\RX�VWDUW�OHDUQLQJ�

BRIGHTFUTURES

Find yours at www.enrolstockport.co.uk#MyCareerStockport

MOTOR VEHICLE ENGINEERING CONSTRUCTION

PUBLIC SERVICESSPORT AND LEISUREHAIR AND BEAUTYCATERING

PLUMBING ELECTRICAL INSTALLATION PAINTING AND DECORATING

MEDIA PHOTOGRAPHY PERFORMING ARTS GRAPHICS

2015 WAS THE BEST EVER YEAR FOR

BRITISH BUILDERS

BRICKLAYER Starting salary:

£16,000 + per year(39 hours/week)

ENROL NOW FOR MAXIMUM STANDOUT ON THE JOBS MARKET

Yo

• •

• Lo

Y

the ne

#MyCareerStockport

VOCATIONAL COURSES AND

APPRENTICESHIPS FOR ALL AGES

ACCESSCOURSES TO GIVE

YOU A RECOGNISED QUALIFICATION FOR

EMPLOYMENT

A WIDE RANGEOF HIGHER EDUCATION

COURSES RANGING FROM HNC TO

DEGREE

Looking to learn a trade, get access to further education or take your higher education even further? Then it’s not too late to enrol on a course at Stockport College and study:

7KHUHƊV�QRW�ORQJ�OHIW�WR�HQURO�IRU������DQG�JDLQ�VNLOOV�DQG�TXDOLƜFDWLRQV�GHVLJQHG�to get you the job you want in everything from construction to hair and beauty.

BRIGHT FUTURES START AT STOCKPORT Find yours at www.enrolstockport.co.ukPHONE: 0300 300 0090 EMAIL: enquiries@stockport.ac.uk TEXT: STOCKPORT with your query to 60081

BRIGHTFUTURESSTART ATSTOCKPORT

STOCKPORT EXPRESS NEWSPAPER Quarter Page Advert

ENROLMENT POSTCARD A5 Double Sided

PAGE 13PAGE 12

ENROLMENT ROADSHOW

College Opening

Hours

Enrolment Enquiries

0300 300 009024/7 Enquiries www.stockport.ac.uk

Thursday 18 August 09:00 - 16:00 08:00 - 17:00 24 hrs

Friday 19 August 09:00 - 16:00 08:00 - 16:30 24 hrs

Saturday 20 August 24 hrs

Sunday 21 August 24 hrs

Monday 22 August 09:00 - 16:00 08:00 - 17:00 24 hrs

Tuesday 23 August 09:00 - 19:00 08:00 - 19:00 24 hrs

Wednesday 24 August 09:00 - 16:00 08:00 - 17:00 24 hrs

Thursday 25 August 09:00 - 19:00 08:00 - 19:00 24 hrs

Friday 26 August 09:00 - 16:00 08:00 - 16:30 24 hrs

Saturday 27 August 24 hrs

Sunday 28 August 24 hrs

Monday 29 August 24 hrs

Tuesday 30 August 08:00 - 16:30 08:00 - 19:00 24 hrs

Wednesday 31 August 09:00 - 16:00 08:00 - 17:00 24 hrs

Thursday 1 September 09:00 - 19:00 08:00 - 19:00 24 hrs

Friday 2 September 09:00 - 16:00 08:00 - 16:30 24 hrs

Saturday 3 September 10:00 - 14:00 10:00 - 14:00 24 hrs

Sunday 4 September 24 hrs

STOCKPORT COLLEGE Enrolment Dates 2016

ALUMNI STEVEN BRIGHTENS UP OLYMPICS

RESULTS DAY BRINGS BRIGHTER FUTURES

KEEPING ACTIVE AT STOCKPORT COLLEGE

DEBUT ARTS ACADEMY REACHES NEW HEIGHTS

Steven Swanborough is a former student of Stockport College, and

since competing his BA (Hons) course in Moving Image he has gone

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household names, including the likes of Sony, PlayStation, JD Sports,

The Saucy Fish Co. and for the BBC and BBC Sport. This summer his

art and design work was viewed by millions, being displayed across

the internet, television, and the promotional material of the Rio

Olympics. Steven initially posted the design on his Instagram page

stating:

At Stockport College we are proud to announce and

congratulate the 324 learners that have achieved a distinction

grade at the end of the year, however the celebrations do

not stop there. Across our various courses we have received

an outstanding amount of vocational results, with 19 of our

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their Level 3 extended Diploma, gaining a Triple Distinction*

(equivalent to 3 A grades at A Level).

The girls told us that no matter how they became involved

with Stockport College and Debut, be it by a recommendation

from a friend like Rebecca, or being brought to the dance

studio by her mum for the past 17 years like Jasmine, they

have all had the experience of a lifetime at Debut Academy.

With aspirations to start a career on the West End, take to

the seas performing on World Cruises, or opening their

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College and Debut Academy was the platform they needed

to succeed in their future in performing arts.

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accomplishments in our sporting ventures. One of the success

stories from this year involved Luke Connor, a recent motor vehicle

student at Stockport College who played a vital role in the Amateur

Boxing Club. Luke was not only regarded for putting Stockport on

the map for an institution that supports our students ambition

to succeed in sport, but he also won the national England Boxing

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three judges on the day.

During the Stockport College enrolment roadshow there were a number of instances of advertising campaigns and engaging

activities within duel locations, for example; as well as being situated outside Merseyway shopping centre with Key103 we also

had a presence outside Stockport College.

We pride ourselves as being an educational institution that is highly regarded by the local community and in turn are continually

looking to give something back.

PAGE 15PAGE 14

The Greater Manchester Apprenticeship Company launches online portal to get students on the career ladder

Today sees the launch of a new online apprenticeships

portal from the Greater Manchester Apprenticeship

Company (GMAC), designed to support and inspire

students on their journey to an apprenticeship.

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portal will be exclusively available to students at Stockport

College and the other nine members of the partnership,

providing them with 24-7 support and access to a range of

resources including help building a CV, video-based mock

interviews, tips from employers and a hub of live vacancies

in the region. The tool will integrate with the partners’ own

virtual learning environments providing seamless support

for students planning their next steps.

The GMAC partnership, which launched in June, is a new

collaboration between nine colleges from the Greater

Manchester Colleges Group (GMCG), and leading training

provider The Skills Company. Funded through the Greater

Manchester Apprenticeship Hub City Deal programme on

behalf of the GMCA, the partnership aims to contribute

to GM’s Apprenticeship Strategy to drive the quality and

volume of apprenticeship opportunities through the

provision of excellent support and advice to young people.

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support learners across the partnership as they consider

their next stage of training or education, showcasing apprenticeships as a great way to get ahead in the career stakes.

Simon Andrews, Principal of Stockport College said:

“The opportunities available in Greater Manchester right

now are extraordinary, and it is more important than ever

that students and employers take advantage of this.

$W�6WRFNSRUW�&ROOHJH�ZHȇUH�GHOLJKWHG�WR�EH�DEOH�WR�RHU�RXU�

students even more support to pursue their chosen career.

We want our students to explore the portal and see where

apprenticeships can take them.”

Theresa Grant, Head of Skills & Employment for Greater

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ZDV� DW� 7UDRUG� &ROOHJH� WR� RɝFLDOO\� ODXQFK� 7+Ζ6� Ζ6� 0(��

Speaking at the event, she said: “An apprenticeship is

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By taking on an apprenticeship you can learn vital skills,

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yourself up for a successful and satisfying career and

I am pleased to see this unique collaboration of Greater

Manchester providers working together to launch the

superb “THIS IS ME” site for students.”

THIS IS ME is exclusively for students at Stockport

College and the partnership’s other learning providers.

For more information about the portal and GMAC

contact the project lead Helen Hawxwell (gmac@

apprenticeshipgrowth.co.uk�� RU� ȴQG� @ThisismeGMAC

on Twitter & Instagram.

GM PROVIDERS LAUNCH EXCLUSIVE APPRENTICESHIP SUPPORT

LEARNER SUCCESS DATA Academic Year 2015/16

PAGE 16

BRIGHTFUTURESSTART ATSTOCKPORT

Stockport College Enrolment Campaign 2016/2017

ENROLMENT CAMPAIGN 2016/2017