SBTDC - SKEMATrue Global Entrepreneurship NASBITE Annual Conference

Bringing CGBP Curriculum to a Foreign Business School

Raleigh, NC

SBTDC Overview

The Small Business and Technology Development Center (SBTDC) is North Carolina’s leading resource for growing and developing businesses.

Since 1984, the SBTDC has helped over 100,000 North Carolina business owners and prospective entrepreneurs make better decisions—often leading to increased revenue and employment.

IBD Overview

The SBTDC’s International Business Development (IBD) team assists small and mid-sized businesses with export planning and exporting.

Our goal is to increase the number of mid-sized businesses that are exporting and to assist existing small business exporters in expanding their foreign markets.

IBD Counseling

IBD counselors are highly experienced; Certified Global Business Professionals.

We strive to become “trusted advisors” to companies that have requested counseling services from the SBTDC in order to improve and grow their businesses.

Accredited by NASBITE since 2012

SKEMA – Business School6 Campuses Worldwide

France:

• Lille

• Sophia

• Paris

SKEMA – 6 Campuses Worldwide

International:

• Suzhou

• Belo Horizante

• Raleigh, NC

SKEMA – World Rankings

SKEMA – Business School

SKEMA’s foreign campuses all have the same objective: combining academic and professional experience at an international level. At SKEMA, the international, real-world experience of students involves more than just spending time abroad. These future leaders must also come into direct contact with another culture and participate in internships with local businesses.

SBTDC – SKEMA Relationship – Overview

Started in 2016 when former Dean of SKEMA USA invited Alex Viva to lunch to discuss curriculum of IB Courses in the BBA and MSc Programs

Focus was to enhance overall international business and global entrepreneurship competency required of students working in the profession or studying for a career related to global commerce.

Having completed this curriculum, students should be prepared to sit for, and pass the CGBP exam.

NASBITE CGBP

The NASBITE CGBP designation demonstrates an individual’s ability to conduct global business at the professional level required in today’s competitive environment.

MSc IB – Advisory Board

Dr. Oussama Ammar - Global Scientific Director of MScIB

Mohamed Desoky – Dean SKEMA USA

Dr. Michael Seibert – CGBP EDFP -Director, IBD SBTDC

Alex Viva – CGBP, EDFP – Director Strategy, Growth and Sustainability SBTDC

Derek Robinson: VP International – Glen Raven

Courses Developed to fit with CGBP CurriculumEntrepreneurship in a Global Environment – Required BBA (Viva)

Internationalization of the Firm – Required MSc IB (Azar)

• SBTDC Mid-size clients

International Business Consulting – Required MSc IB (Seibert)

Importing & Exporting in a Global Market – Required MSc IB (Viva)

• Required Reading – The Global Entrepreneur – Foley

• SBTDC Mid-size clients

International Negotiations – Elective BBA Senior Year (Robinson)

Semester Course Coordination w/Companies

5-7 Mid-size companies engaged during Fall Semester with 3 courses – teams remain the same for each company.• New to export

• Expanding into new markets

• FDI

Internationalization of the Firm

International Business Consulting

Importing & Exporting in a Global Market

CGBP Students – IDB InternsLuana Furlanetto – CGBP

Commercial Project Controller – Seimens

Raleigh, NC

Kevin Gama – CGBP

Consultant – International Business

Toronto, Canada

Future CGBPs

New IBD Intern will be taking the CGBP Exam this Summer

Approxmately 10 Students have stated they would take the exam in the future

• Current MSc IB class size in Raleigh - 25

Fall 2019 MSc IB class size – Approx. 50

2019 NASBITE Student Case Competition – BBA Students

NASBITE Student Case Competition

4 Seniors from SKEMA competed

3 – various parts of France

1 - Morocco

Experience has led each to consider MSc IB

Plan to take CGBP Exam in early 2020 after Fall Courses

IBD Project Deliverables

• Potential Customer Lists

• Distributor & Supplier Lists

• Import Tariff Comparison

• Digital Strategy Guide

• Social Media Competitor Analysis

• Social Media Job Description

• Supply Chain optimization

IBD Summer Internship – OverviewThe IBD summer internship is designed to enhance overall international business and global entrepreneurship competency required of individuals working in the profession or studying for a career related to global commerce.

Costs $7,500 (2 interns x $10/hour for 320 hours plus travel funds) and meets all Student Visa Requirements

Having completed this internship, the student should be prepared to sit for, and pass the CGBP exam.

IBD Summer Internship – Learning Objectives

This internship facilitates “learning transfer” by:

1. Expanding the student’s counseling competency including knowledge, skills and attitudes needed to become a “trusted advisor” to client-companies.

2. Clarifying the student’s understanding and increasing their mastery of international business and global entrepreneurship concepts in settings outside the physical classroom.

IBD Summer Internship – Client Assignments

Interns are given seven client-companies for the summer:

• Two cases each with individual responsibility

• Three cases jointly with shared responsibility

Pre-engagement, the interns reviewed the case files with the lead IBD counselor (CGBP) to gain a thorough understanding of the business model, critical issues, recommendations, and next steps.

IBD Summer Internship – Learning Outcomes

CGBP Competencies:

• Market and industry analysis

• Identifying and analyzing customers & competitors

• Identifying and analyzing agents & distributors

• Cultural and business differences

Consulting Competencies:

• Relationship Management

• Teamwork & Communication

• Trusted advisor

• Excel spreadsheet

• Summary writing

IBD Summer Internship – Faculty Retreat

Your questions, thoughts, and ideas are welcomed—join our next faculty retreat!

The NASBITE CGBP designation demonstrates an individual’s ability to conduct global business at the professional level required in today’s competitive environment.

Stay thirsty my friends!