Google + & LinkedInYet another social network?

Birgit Pauli-Haack, Relevanza, Inc. August 2012

Why Bother? Fast GrowthTime to reach 50 million users - 88days.

Google+ Currently 250 mio users - after 1 year.

Why Bother? Ubiquitous Google

Unifying Toolbar over all Google ApplicationsCalendar, Gmail, Photos, Gdrive, News,Maps..

Notifcation in Red: comments, +1, shared, circled, circled back.

Why Bother? Search Results

Comscore & Highwire - Google Search 65%, Bing 15%, Yahoo 14%.

Stats on a client’s site…

Why Bother? - Search 

Why Bother? Social Search

Why Bother? Identifies Experts

Why Bother? Search

Blended Search and the New Rules of Engagement

...Page 1, Position 1 is no longer the gold standard for successful SEO strategies.

ComScore

Power: Public Search in Google+

Getting started...

http://plus.google.comSign-in w/ your @gmail account or Sign-in w/ Google Apps account (@company.com)or create an account.

Your Profile: AboutProfile PhotoIntroductionLinks to SNS

Your Google+ Page: AboutProfile PhotoIntroductionLinks to SNSPost

Your Profile: Public Posts

Share early, share often!Linke, photos, videosComments# +1   (=likes)# of shares

Features: Circles

 

Power: Sharing Circles

Power Feature: Hangout On The Air Invite up to 9 people to video chat and broadcast live to the rest of the world. 

Power Feature: Ripples

Where to go next to learn?

http://mashable.com/2011/07/16/google-plus-guide/

Reasons 2B on LinkedInOn Mashable, July 11, 2012

5 Signs Your Small Business Should Be on LinkedIn

1. You Employ 1-50 People2. You Have Something to Say3. You’re Hiring4. You Need Advice5. You’re a Non-Profit

LinkedIn 4 Companies: Overview

LinkedIn 4 Companies: Careers

LinkedIn 4 Companies: Services

Linked In for Companies: Insights

Create a Company Page on LinkedIn Verification Process only designated users.

Create a Company Page on LinkedIn Fill in the blanks

Create a Company Page on LinkedIn Upload company graphics, add description copy

Create a Company Page on LinkedIn

Post as Company Page

Services & Products

Individual Services Page on LinkedIn Product Overview Link to Product

page on your website

Promotion Recommendation

Add Services & Products Fill in the blanks Upload a

product graphic Add Product

URL to your website

Create special promotion/Next event link

Services & Products on LinkedIn

Provided Metrix on LinkedIn

Graphics by Linkedin

Review Referral Traffic on your websiteThe minimum you put in is the maximum you can expect to get out.

– Karl Gibbons