sbir presentation cs 410 red team presenters: james mauldin, adrian clark 3 may 2005
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SBIR Presentation CS 410 Red Team Presenters: James Mauldin, Adrian Clark 3 May 2005. Team Members. Presentation Outline. Problem and Solution Goals and Objectives Design Risks and Mitigation Project Phases Management Plan Evaluation Plan Marketing Plan Funding Plan Conclusion. - PowerPoint PPT PresentationTRANSCRIPT
SBIR PresentationCS 410
Red Team
Presenters: James Mauldin, Adrian Clark
3 May 2005
3 May 2005 Red Team - Smart Design 2
Team Members
Mrs. J. Brunelle(General Manager)
Neal Porter(Project Manager/
Web designer)
James Mauldin(3D Technology
Expert)
Omar Rahimi(Marketing/
Presentation)
Olga Stubbs(Financing/
Presentation)
Adrian Clark(Documentation/Graphics Design)
Brandon Vause(Database/
Network Expert)
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Presentation Outline Problem and Solution Goals and Objectives Design Risks and Mitigation Project Phases Management Plan Evaluation Plan Marketing Plan Funding Plan Conclusion
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Design Process
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Design Process
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Design Process
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Problem Statement
There is no software targeted towards the Commercial Design Industry that provides nearly instant 3D design renderings, and a
customizable database.
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Problem Characteristics
Time
Money
Ann Orwig, Director of Tidewater Operations for Gwaltney Fleming, Inc.
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Our Solution
Smart DesignA software package that renders a room (or
more) in 3D to allow ‘on the spot’ preliminary designs through a company
oriented, customizable database for instant customer feedback.
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Design Process
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Goals
Expand a commercial 3D package to allow it to include detailed furnishings stored in a customizable database
Provide “on the spot” real-time 3D renderings during initial client meetings
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Solution Objectives Research the current design process to
determine the steps to be automated Create an intuitive Graphical User Interface Find a suitable package to adopt and modify Find catalogs of products to render 3D
models of and create the database Provide database updates Allow the product to print a billing list of
the furniture items being used in the design
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Solution Characteristics
Contains Customizable Database Gives Immediate Prototyping Performs 3D Object Rendering Models Lighting Styles Renders Rooms Via User Input
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Customizable Database
Database
Server
Laptop
Suppliers Products Categories
-ID-Description-Category-Price-Image-Color/Style Options
-ID-Description-Category-Price-Image
-ID-Name-Contact Name-Contact Info
ColorsPreviousDesigns
-ID-Designer-Date-Customer
-Hue-Saturation-Lum-Red-Green-Blue
Images/Flooring/
Wallcovering
-3D version of product image
SD user finds new furniture design and wants to incorporate it into SD...
The new furniture design is rendered into 3D form and stored into the user’s database.
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Smart Design ProcessPt.1 – New Design
3D Rendering of
Room
Choose Color
Scheme
Choose Wall Coverings
Choose Flooring Styles
Choose Images
New DesignDL New Images
Load Existing
Database
Enter Room Dimensions
Create New Design
Download New Images
Load Existing Design
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Smart Design ProcessPt.2 – Existing Design
New DesignDL New Images
Load Existing
Create New Design
Download New Images
Load Existing Design
Enter SearchCriteria
Open Design
3D Rendering of
Room
Choose Color
Scheme
Choose Wall Coverings
Choose Flooring Styles
Choose Images
Enter Room Dimensions
Database
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Smart Design ProcessPt.3 – Download Images
New DesignDL New Images
Load Existing
Create New Design
Download New Images
Load Existing Design
Database
Search/SelectImage
Download 3D Image
Customer finds furniture item
they would like incorporated into
Smart Design
Picture of item is outsourced for 3D modeling
3D model is stored into database for downloading to
customer’s laptop and Smart Design
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Preliminary DesignBush
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Risk Management Plan
1. Integration of GUI, DB, and the COTS
2. Customers’ Acceptance of Technology
3. User Interface Complexity
4. Data Loss
5. Insufficient Funding
6. Customers’ Learning of Technology
7. DB Server Hard Drive Failure
8. Schedule Delays
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Risk Mitigation
Integration of GUI, DB, and the COTS Likelihood - 4 Consequence - 5 Mitigation – employ expert developers
Customers’ Acceptance of Technology Likelihood - 4 Consequence - 4 Mitigation – market the product as a short-term time and
money saver
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Risk Mitigation
User Interface Complexity Likelihood - 3 Consequence - 5 Mitigation – keep the GUI simple and easy to use,
collect beta test feedback on ease of use
Data Loss Likelihood - 3 Consequence - 4 Mitigation – employ UPS
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Phase 0: Inception
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Phase 0: Milestones
Determine Project Prove Feasibility Make Project Plan Create SBIR Proposal Deliver Final Presentation Develop Professional Website
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Phase 0: Deliverables Major Functional Component Diagram Work Breakdown Structure Competition Matrix Gantt Charts Management Plan Evaluation Plan Marketing Plan Funding Plan Solution Description Research Documents
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Phase I: Prototype Development
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Phase I: Milestones Revise Project Work on Further Research Create Related Documentation Create Prototype Market Product Revise SBIR Phase I Hire Technical Support Revise Website
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Phase I: Deliverables Revised Major Functional
Component Diagram Constructed User Manual Assembled Prototype Documented Second Phase of Grant
Proposal Updated Future Markets Updated Website
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Phase II: Critical Design
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Phase II: Milestones
Setup Workplace Revise Phase I Attain Legal Information Acquire Beta Testers and Customers Design Software Review Manuals
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Phase II: Deliverables
Office Workspace and Workstations Legal Documentation Functional Implementation User Reports Bug Reports Updated Website
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Continued Development Marketing
Expand Market Update Web
Maintenance Customer Service Program Help
Quality Assurance
Phase III: Production & Out Years
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Phase III: Milestones
Continued Development Marketing Maintenance
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Phase III: Deliverables
Updated Software Custom Database Updates Customer Feedback Reports Bug Reports Increased Profits
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Management Structure
Neal Porter(Project Manager)
Ann OrwigDirector of Tidewater
OperationsConsultant
Chutima BoonthumPhD Student
ODU CS Dept.Database Expert
G. Hill Price3D Rendering
Expert
Ann OrwigInterior Design
Expert
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Management Plan
Use a Mixed Organizational Structure Control Finances to Meet Budget
Requirements Execute a Robust Market Strategy
that will Yield High Profits Communicate with Customers to
Ensure All their Needs are Met
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Evaluation Plan -Implementation
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Evaluation Plan – Testing Phases
Phase 1: Development Test – TSP
Phase 2: In-House Testing
Phase 3: Domain Testing
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Marketing Plan Contract with CS Department for Testing Contract with Other Financial Departments
at ODU Advertise at Design Conventions Solicit Upscale Commercial Design
Companies Advertise through Interior Design and
Architectural Publications
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Market Analysis 24,643 Commercial Design Firms in the U.S.
Direct Media, Inc. Direct Media, Inc.
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Market Analysis
Direct Media, Inc. Direct Media, Inc.
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Census Bureau Statistics
www.census.gov www.census.gov
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Deployment Plan
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Competition
Lighting Styles
VideoTutorial
Framing
Cost Estimation
Mechanical Design
Custom Database
Instant Prototyping
3DRendering
Commercially Targeted
4/6/
2005
Feat
ures
4/6/2005
Products
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Funding Plan Obtain Small Business Innovation
Research Funding from National Science Foundation Topic: Information-Based Technologies (IT) Subtopic: Applications, Data Mining and
Management
SBIR Funding Proposal Goal Phase I: $100,000 Phase II: $750,000
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Phase I: Hard ResourcesPart # of units
CostWorkstations 6 $ 5,395.00
DSL Internet 1 $ 360.00
3D Software 1 $20,000.00
MySQL 1 Free
Open Office 1 Free
Net Beans 1 Free
Total$26,834.00
$360.00 $6,474.00
$20,000
DSL Internet
Workstations
Software License
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Phase II: Hard Resources Part # of units Cost Serial ATA SAN 1 $ 5,348.00 Database 2 $ 9,990.00 DB Backup 1 $ 960.00 DSL Internet 1 $ 360.00 Server 2 $ 1,463.96 Workstations 4 $10,408.00 Graphics Card 4 $ 3,167.96 Ethernet Switch 1 $ 439.00 High-end Laptop 1 $ 3,785.00
Total $35,921.92
$5,348.00
$9,990.00
$960.00
$360.00$1,463.96
$10,408.00
$3,167.96
$439.00 $3,785.00
Serial ATA SAN Database DB Backup DSL Internet Server
Workstations Graphics Card Ethernet Switch High-end Laptop
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Phase III: Hard ResourcesPart # of units
CostDB Backup 1 $ 960.00
DSL Internet 1 $ 360.00
Workstations 5 $2,250.00
Total $3,570.00
$960.00
$360.00$2,250.00
DB Backup
DSL Internet
Workstations
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Phase I Staffing
Title Needed Salary (Yearly) Employment Duration (%) Cost of Employment
3D Technology Expert 1 $ 11,500.00 25 $ 2,875.00
Database/Network Expert 1 $ 11,500.00 25 $ 2,875.00
Project Manager 1 $ 11,500.00 85 $ 9,775.00
Marketing Manager 1 $ 11,500.00 10 $ 1,150.00
Financial Manager 1 $ 11,500.00 10 $ 1,150.00
Graphic Specialist 1 $ 11,500.00 25 $ 2,875.00
40% Overhead $ 8,280.00
Total Employee Budget $ 28,980.00
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Phase II StaffingEmployment
Title Needed Salary (Yearly) Duration (%) Cost of Employment
CS Intern 1 $ 11,500.00 20 $ 3,450.00
Software Engineer Level 1 1 $ 69,000.00 20 $ 13,800.00
Software Engineer Lead 1 $ 88,000.00 25 $ 22,000.00
Project Manager 1 $ 102,000.00 50 $ 51,000.00
Technical Writer 1 $ 59,000.00 10 $ 5,900.00
Graphic Model Developers 3 $ 42,000.00 10 $ 12,600.00
Quality Assurance Manager 1 $ 53,000.00 30 $ 15,900.00
Marketing Manager 1 $ 62,000.00 30 $ 18,600.00
40% Overhead $ 57,300.00
Total Employee Budget $ 200,550.00
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Phase III StaffingEmployment
Title Needed Salary (Yearly) Duration (%) Cost of Employment
Cs Intern 1 $ 11,500.00 30 $ 3,450.00
Software Engineer Level 1 1 $ 69,000.00 40 $ 27,600.00
Software Engineer Lead 1 $ 88,000.00 40 $ 35,200.00
Project Manager 1 $ 102,000.00 50 $ 51,000.00
Technical Writer 1 $ 59,000.00 50 $ 29,500.00
Graphic Model Developers 3 $ 42,000.00 100 $ 126,000.00
Quality Assurance Manager 1 $ 53,000.00 30 $ 15,900.00
Marketing Manager 1 $ 62,000.00 50 $ 31,000.00
Technical Support 5 $ 20,800.00 50 $ 52,000.00
40% Overhead $ 148,660.00
Total Employee Budget $ 520,310.00
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Break-Even Analysis
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Return on Investment
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Conclusion Problem and Solution Goals and Objectives Design Risks and Mitigation Project Phases Management Plan Evaluation Plan Marketing Plan Funding Plan Conclusion
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Questions
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ExpertsInterior/Architectural Design:
Ann Orwig, Director of Tidewater Operations for Gwaltney Fleming, Inc.
Database Expert:
Chutima Boonthum, PhD Student, ODU, CS Dept.
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References http://newyork.construction.com/people/toplists/
2004TopDesignFirms.pdf http://www.gwaltneyfleming.com/ http://www.3drender.com/glossary/3drendering.htm http://www.rkdesigns.ie/services.htm http://www.punchsoftware.com/products/as18.htm http://www.i-d-d.com/interior_design_software/
interior_design_software.htm http://www.punchsoftware.com/products/as3000.htm http://www.remodeling.hw.net http://www.real3d.com/about.php http://bps-interiors.com
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Detailed Break Even
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Detailed ROI