sb-roadshow-scott-tasting-room
DESCRIPTION
Improving the tasting room experienceTRANSCRIPT
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In Your Tasting Room
Sell More Wine
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But What About Why?
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Actionable Items
1. Empower your staff2. Understand the permission ladder3. Provide a unified experience
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1. Empower your Staff
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Actionable Items
1. Empower your staff2. Understand the permission ladder3. Provide a unified experience
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2.Understand the Permission Ladder
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Active outreach and networking plan
Visitor
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Print collateral
Visitor
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Customers are our Friends
Visitor
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Drive the right traffic
Visitor
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Staff
1st time buyer
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1st time buyer
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Ask for the sale
1st time buyer
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Know when to throw in the towel…But don’t give up too quickly
1st time buyer
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0
5
10
15
20
25 1st time buyer
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Understand the Permission Ladder
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Repeat Customer
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Club Member
The Dating Relationship
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Club Member
Make it Appealing
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Actionable Items
1. Empower your staff2. Understand the permission ladder3. Provide a unified experience
![Page 22: SB-Roadshow-Scott-Tasting-Room](https://reader033.vdocuments.mx/reader033/viewer/2022060116/5583deaad8b42af76c8b5174/html5/thumbnails/22.jpg)
Think of the customer experience
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Secret Shop
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Actionable Items
1. Empower your staff2. Understand the permission ladder3. Provide a unified experience
![Page 27: SB-Roadshow-Scott-Tasting-Room](https://reader033.vdocuments.mx/reader033/viewer/2022060116/5583deaad8b42af76c8b5174/html5/thumbnails/27.jpg)
Sell More Wine
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Hello My Name is
Scott McCormick
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Monitor social media
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The danger of reliance on ROI
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4Select as POS that’s customer focused
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Use your POS as a toolin your tasting room
Sell More Wine