saying no is part of our job
DESCRIPTION
..or what happens if you keep saying "OK then". This is my presentation from UX Camp London, August 2009.TRANSCRIPT
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SAYING NOit’s part of our job
Simon Doggett
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NINE AND A HALF VERY BAD THINGS
that will probably happen if you keep saying OK
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ABOUT MEhello.
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UX PEOPLE ARE NICEaren’t we just?
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WE CAN FIND IT HARDto say no
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1. PROJECT SCOPEor the lack of it
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2. TAKING ON TOO MUCHfront and back
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3. DEFINITIONthe future is... petrifying
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4. OWNERSHIP“who actually knows the strategy, then?”
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5. USER RESEARCHwho is it for?
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6. METHODOLOGIESwith Capital Letters and Big Promises
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7. UPSETTING PEOPLEsocial media murder
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8. THE DEVIL IS IN THE DATESand deadlines.
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9. MANAGEMENTyou’re the expert
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LOVE YOUR TESTERSor you’ll be doing it
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RESPECT YOUR OWN BRANDbecause otherwise nobody else will
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PLAN FOR THE WORSTit just might happen
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THANK YOU
@simondoggett
bloggett.com
my CV: http://icanhaz.com/uxjobpls