SAVING THE WORLD WITH UX

Frederik Goossens @fregoossensAlexander Maertens @alexmaertens@vreewijs

digital has already transformed business

ux has a massive impact on behaviourand guides towards conversion

let’s take it one step further

we can influence behaviour and prompt change

UX

business

society& environment

think humans, not customers

business

humans

customers

society& environment

UX

what is our point?

UX should / could have more impact

so we looked at some world problems

FAMINE

RACISM

DRUGS

MISBEHAVIOUR

and we looked at some digital solutions

GAMIFICATIONVIRTUAL

CURRENCIES

INTERNETOF THINGS

SOCIAL &COMMUNITY

can we create a positive impact?

FAMINE

people love to spend money on farmville

all they get in return is virtual

why?

it’s addictive

urge to grow and progress

there’s competition

immediate results

social aspect

how about donating money?

1. you donate money2. you receive a thank you message3. and we’re done

…it’s not the same

thank you, come again!

FAMINEVILLE?

if this is our human nature. why not?

RACISM

ignorance

bad experiences

i’m not a racist, but …

ignorance

bad experiences

i’m not a racist, but …

good experiences

understanding

no buts!

how do we bridge this gap?

Meet Garry

Garry doesn’t like Belgians

Garry doesn’t like Belgians

booked a trip to Bruges

…and likes to eat waffles

Garry doesn’t like Belgians

…and listens to Stromae

Garry doesn’t like Belgians

Garry is confused

CULTURAL ADVISORexperience abroad at home

moving away from forcing tolerance

triggering organic appreciation

DRUGS

why quit drugs?

goals

incentives

breaking routines

social pressure

money

not because it’s illegal

and substitutes don’t work

focus on hope and change

track progression

achieve goals

just like a diet program

DETERMINATION PACKAGE(name pending)

Internet of Things

connected to your sponsor

sensors to check up on you

MISBEHAVIOUR

let’s vanquish evil

theft

bullying

selfishness

agression

…

KARMA AS CURRENCY

+ karma for good

- karma for bad

why karma currency?

store deals

proof for employer

atone for mistakes

criminal record context

admissions

minimum level for public office

WARNING:we might run out of politicians

karma conclusion

it all starts & ends with human behaviour

racism: - karma

combat famine: + karma

rehab: + karma

design for humans instead of customers…

key takeaway

on a final note

SAVING THE WORLD WITH UX

Frederik Goossens @fregoossensAlexander Maertens @alexmaertens@vreewijs