SAVING THE MAYA SAVING THE MAYA CULTURAL AND NATURAL CULTURAL AND NATURAL HERITAGE OF HERITAGE OF GUATEMALAGUATEMALASustainability Through Public – Private PartnershipsFernando Paiz, PACUNAM

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FOUNDATION FOR CULTURAL AND NATURAL MAYA PATRIMONY - PACUNAM -

Foundation formed by leading local and regional companies with a long term commitment.

Capable to integrate the efforts of the private sector, government and civil society, to generate high impact projects for the protection of Guatemala’s cultural and natural heritage.

MissionTo coordinate efforts and facilitate resources to identify, lead and promote projects for the protection and rescue of the cultural and natural heritage of Guatemala.

UNITED TO PROTECT A GLOBAL LEGACYUNITED TO PROTECT A GLOBAL LEGACY

The Kan Kingdom Kan Kingdom is located in northern Guatemala in the heart of the Maya Biosphere Reserve. It has a unique ecosystem with diversity of flora, fauna and some of the oldest and largest archaeological sites in Mesoamerica. It is one of mankind’s most important archeological treasures.

KAN KINGDOMKAN KINGDOM

We are committed to sustainably develop the Kan Kingdom and to transform it into an unparalleled archeological destination.

Supporting scientific investigation, we promote the realization of new discoveries of the vast amount of archeological and natural treasures throughout Kan Kingdom.

We want to combat poverty and improve the quality of life of the surrounding communities through a successful local economic model that promotes sustainable development. We contribute to improve the productivity of the communitarian forestry concessions and obtain their cooperation with our mission.

Sustainable development can be reached mainly through intelligent planning that promotes cultural and ecotourism activities.

SAVING THE CRADLE OF MAYA SAVING THE CRADLE OF MAYA CIVILIZATIONCIVILIZATION

The Kan Kingdom is part of the largest pristine tropical rainforest left in Mesoamerica. By protecting it, we are contributing to mitigate global warming.

BY SAVING OUR FORESTS WE SAVE THE PLANETBY SAVING OUR FORESTS WE SAVE THE PLANET

PACUNAM's work focuses on facilitating scientific and archaeological research, therefore encouraging the development of productive activities and promoting environmental conservation.

The Foundation seeks to support specific projects in each of these areas in order to promote sustainable development.Support to archaeological research, restoration and conservation Development of sustainable tourism Support responsible and sustainable forestry Conservation of the environment

SUSTAINABLE DEVELOPMENT FOR THE BENEFIT OF SUSTAINABLE DEVELOPMENT FOR THE BENEFIT OF FUTURE GENERATIONSFUTURE GENERATIONS

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Project:“Definition and management of a touristic

destination in the Kan Kingdom, Petén, Guatemala”

PACUNAM partnered with FOMIN. The project that is being funded by FOMIN/PACUNAM is named:

“Definition and Management of a Touristic Destination in the Northern of Petén, Guatemala”.

Development, definition and management of a tourist destination in the northern Petén,

Guatemala

by improving hospitality services in local communities, by strengthening their abilities through training and technical assistance.We will contribute to transform this unique tourism destination into an economic source for the development of surrounding communities and

in the process contribute to the conservation of natural and cultural heritage of the area.

KAN KINGDOMKAN KINGDOMA Great Past, A Great Future.

… a new place to discover…

OBJECTIVE OBJECTIVE Support the definition and management of a tourist destination in northern Petén through the integration of local communities and SME.

IMPORTANT AREAS IMPORTANT AREAS Strengthen the organizational model to improve their planning abilities, touristic development and conservation of the natural and cultural heritage.

BENEFICIARIESBENEFICIARIESCommunitarian Organizations and Forest Concessions, Government Institutions, Local Organizations, Private Tourist Corporations and others.

COMPONENTSCOMPONENTS:•Tourism Planning•Strengthening the Local Associative•Model•Tourism Product Development•Marketing

Market Research and Market Strategy.

Tourism Development Plan

Diagnosis and Analysis of the Legal Framework that applies in the region

Study for the Detection of Credit Needs and Evaluation of the Microloan Market Potential for the Hospitality Sector

Situational Diagnosis and Business Improvement Plan for 3 communitarian organizations

Administrative, Accounting and Task Assignment Manuals, for execution in 8 Communitarian Forest Concessions

Scientific and Museum Script for the Tourist Circuit Carmelita-Mirador and Uaxactún Archeological Site

ACHIEVEMENTSACHIEVEMENTS:

Completed a Training and Technical Assistance Program including 27 training courses benefiting 5 communities

Basic EnglishHygiene, Food Safety and Food ManagementQuality Management Customer ServiceFood and Beverage Group Management and HostingMayan Culture and WildlifeInterpretation of the sites and others

Publishing of 3 illustrated practical guides for the host communities.

Creation of the trade mark “Kan Kingdom” and its Brand Manual.

ACHIEVEMENTSACHIEVEMENTS:

COUNTERPART RESOURCES COUNTERPART RESOURCES