SAVE THE NEWSPAPERSA modest proposal by Stewart Jude

Times are tough for newspapers.

Tucson Citizen Rocky Mountain News Baltimore Examiner  Kentucky Post  Cincinnati Post King County Journal Union City Register-Tribun

e Halifax Daily News  Albuquerque Tribune  South Idaho Press San Juan Star

Papers that have ‘died’since 2007

Challenges for Newspapers

Newsprint costs have been up. Income is down.  Classified ads have continued

movingto the Internet.

 People are changing how they get news.

Traditional local ad buyers, like car dealers, are spending much less.

The future of print will depend on three major variables: • consumer demand• the health of the economy• the future appetite among marketers for newspaper advertising.

Journalism professor on the future of news Collapse … Transformation … Renewal

WE’RE SEEING COLLAPSE.HOW DO WE GET TO TRANSFORMATION AND RENEWAL?

Internet use continues to rise.

Reasons News is Going Digital Readers’ habits

Short, sharp, accessed on the go Cost of production

Online reaches more people for less cost

SpeedWhich stories in print happened TODAY?

CollaborationComments, interaction, communities

MeasurabilityPrecise metrics on use

Newspapers must follow their audience,but online revenue isn’t keeping up.

New York Times Audience and Revenue (2007)Online unique users (12 month average): 13,372,000Print circulation – weekday: 1,120,420Print circulation – Sunday: 1,627,062Total advertising revenue: $483,594,000Online advertising revenue: $51,000,000

Online is about 90% of audience,but about 10% of advertising revenue.

THE SOLUTION? CHARGE MODEST FEES FOR ACCESS TO ONLINE NEWS.

The New York Times

Leads the Way.

If we want reliable

online news,we have to pay for reporters and editors.

News, whether online or in

print, has value!