Save My Receipts

-New Mobile

App

Why Mobile App?1. Be Visible to Customers at All Times2. Create a Direct Marketing Channel3. Provide Value to Your Customers4. Build Brand and Recognition5. Improve Customer Engagement6. Stand Out From the Competition7. Cultivate Customer Loyalty

Accessible to Customers at All Times

My App Idea!!Save My Receipts

Save My Receipts- A Mobile App

These paper bills/receipts are messy, they are a hassle to deal with and they make it difficult to keep track of expenses.

App Strategy This App will be run by an electronic devices/sensors which scans the bills/receipts and saved in mobile App.

Advantages• No need of PDF Reports in your mobile.• No need of keeping receipts/bills with you.• No need of Warranty receipts.

Reason• The Electronic device scans the bill receipts and saved as a bar code in

your mobile App.• Saving receipts for a long time.• Every Shopper can use this App.

How to Use?• There will be a user account for every App holder.• The App holder will get an user security pin when they create

account.• An electronic device/scanner scans the bar code of the bill receipts

and stored in the App when user security pin is entered on the device.• You can see the accounts of your bills by touching the bar code on the

screen.• You can store your restaurant bills, shopping bills, warranty cards

etc….

Product Features• App will be free for first 6 months after creating the

account.• Additional feature is, the charges will be applied as per

validity period savings.

Targeting• Shopper.• Cashier/Shopkeeper.

Goal• The Company’s net income and business will be

increased by manufacturing these Electronic devices.

IncentivesTo Customers To Shopkeeper • App will be free for first 6

months.• Offering lucky draw

winners.

• No need to maintain servers to save the data.

• Offering low costs for first product.

Company OverviewThe Company’s success can be achieved by-• Team management,• Taking customer advice,• Giving customers an upgrade,• Giving customers something your competitors aren’t.• Making quality a priority.

Scenario analysisCompany should do analysis on 3 Scenarios-1) Base Case2) Worst Case3) Best Case

Recap• Idea of App• App Strategy• Advantages• Reason to buy this App• How to use• Goal of company• Company’s incentives

Thank you

DisclaimerCreated by:Ramcharan Palnati, IIT Bombay,during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.