savannah 2017 visitor researchagenda.savannahga.gov/content/files/savannah-2017... · tampa-st....
TRANSCRIPT
![Page 1: Savannah 2017 Visitor Researchagenda.savannahga.gov/content/files/savannah-2017... · Tampa-St. Petersburg-Sarasota, FL New York, NY West Palm Beach-Ft. Pierce, FL Macon, GA Miami-Ft](https://reader033.vdocuments.mx/reader033/viewer/2022052011/60260ed240e4f654f95b0f36/html5/thumbnails/1.jpg)
Savannah 2017 Visitor Research
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Total Spending = $2.31 Billion
Lodging43%
Restaurant Food & Beverage…
Retail14%
Recreation11%
Transportation9%
$1 Billion
$209 Million
$251 Million
$314 Million
$535 Million
+3.6% vs. 2016
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Total Spending = $596 Million
Restaurant Food & Beverage
38%Retail30%
Recreation16%
Transportation16%
$226 Million
$97 Million
$98 Million
$175 Million
+5.0% vs. 2016
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Adult Person-Trips = 14.1 Million
Day Trips43%
Overnight Trips57%
8.0 Million
6.1 Million
+1.7% vs. 2016
4
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Visits to Friends/Relatives
40%
Marketable49%Business
7%
Business-Leisure4%
3.2 Million
4.0 Million.5 Million
0.3 Million
Adult Overnight Person-Trips = 8.0 Million
5
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VFR33%
Marketable58%
Business6%
Business-Leisure3%
3.5 Million
.4 Million
.2 Million
Adult Day Person-Trips = 6.1 Million
2.0 Million
6
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15
6
6
5
4
4
3
2
2
2
0 5 10 15 20
Atlanta, GAJacksonville, FL/GA
Savannah, GA/SCOrlando-Daytona Beach-Melbrn, FLTampa-St. Petersburg-Sarasota, FL
New York, NYWest Palm Beach-Ft. Pierce, FL
Macon, GAMiami-Ft. Lauderdale, FL
Raleigh-Durham, NC
Percent
Base: Overnight Person-Trips
7
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25
27
25
23
0 10 20 30 40
January-March
April-June
July-September
October-December
Percent
Base: Overnight Person-Trips
8
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78
75
70
69
66
61
59
55
53
78
70
68
66
64
58
51
0 20 40 60 80 100
Overall trip experienceQuality of food
Friendliness of peopleSightseeing/ attractions
Quality of accomodationsCleanliness*
Safety/Security*Value for the money
Music/ nightlife/ entertainment
Percent
2017 2016
9
Base: Overnight Person-Trips
* Added in 2017
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4
12
20
18
34
12
4
14
17
16
35
14
0 10 20 30 40
More than 1 year in advance
6-12 months
3-5 months
2 months
1 month or less
Did not plan anything in advance
Percent
Savannah U.S. Norm
Base: Overnight Person-Trips
10
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36
31
22
8
3
0 10 20 30 40
1 night
2 nights
3-4 nights
5-6 nights
7 + nights
Percent
Average Nights Spent in Savannah = 2.4
Base: Overnight Person-Trips with 1+ Nights Spent In Savannah
11
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27
21
20
19
6
6
3
3
3
2
1
1
3
23
15
26
19
4
4
3
4
2
3
2
2
6
0 10 20 30
HotelMotel
Home of Friend/RelativeResort hotel
Rented home/condo/apartmentBed & Breakfast
Time Share Campground/trailer park/RV park
Country Inn/LodgeOwn Home/Condo/Apt/2nd Home
Rented Cottage/Cabin Boat/Cruise Ship
Other
PercentSavannah U.S. Norm
Base: Overnight Person-Trips
12
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41
28
28
26
19
17
15
12
7
6
32
20
14
15
15
15
11
10
5
5
0 15 30 45
ShoppingFine Dining
Landmark/Historic SiteBeach
Bar/NightclubSwimming
MuseumNational/State Park
Art GalleryFishing
Percent
Savannah U.S. Norm
Base: Overnight Person-Trips
13
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43
25
16
8
5
5
4
4
3
3
2
20
16
10
6
5
4
3
4
2
2
1
0 15 30 45
Historic PlacesCultural Activities/Attractions
Exceptional Culinary ExperiencesBrewery Tours/Beer Tasting
Winery Tours/TastingWedding
Eco-TourismTraveling with Grandchildren
AgritourismReligious TravelMedical Tourism
PercentSavannah U.S. Norm
Base: Overnight Person-Trips
14
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15
46
54
49
51
0 20 40 60
Male
Female
Percent
Savannah U.S. Norm
Base: Overnight Person-Trips
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16
15
23
23
16
11
12
13
20
18
18
15
16
0 10 20 30 40
18-24
25-34
35-44
45-54
55-64
65+
PercentSavannah U.S. Norm
Average Savannah = 42.4
Average U.S. Norm = 45.0
Base: Overnight Person-Trips
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75
17
8
83
7
10
0 20 40 60 80 100
White
African-American
Other
Percent
Savannah U.S. Norm
Base: Overnight Person-Trips
17