Sausage, Beer and Mu-sic

SBM

Good sight Many people

But empty of cultural space

So we make!

SBM

Music

SausageBeer

SBM structure

basementstorage

kitchen

bar

veneu

stairs

2nd floor

1nd floor

Price of Interior: \224,000,000

• Furniture: \1,330,000

Other Ingredients: \21,000,000

• Personnel Expenses: \8,500,000

Price of land: \500,000,000

Sausages filler: \4,000,000

Sausage warmer: \1,050,000

Sausage mixer: \6,000,000

Basic of Making Sausages

Sound Machine: \7,500,000

Sub Wooper x 4

• RawHigh x 4

Power Amper 2000W, 1250W, 260 W

• Controller EQ Audio Mixer

Player

Profit

Sales by Month \ 70,000,000Sales of Cost price -\ 21,000,000Utility Bill -\ 2,000,000Personal Expenses Assistant of kitchen -\ 1,000,000

Manager x 3 -\ 4,500,000 Home Part time x 3 -\ 3,000,000

Taxes on Alcohol -\ 8,000,000

Net Profit \ 23,950,000

Materials management

Property management

Making food

Develop menu

Personnel management

Performance

Arial

CEO

Manager Chief Accoun-tant

CEO

Manager

Server Handbill

Chief

Kitchen porter

Accoun-tant

Performance

• 3 times in a week(Fri, Sat, Sun)

• Regular PerformanceStart - 10:00pmEnd – 11:40am

• Invite special guest monthly

Management

Manager

Server Poster

- Management all of employees- Planning performance

Management

- Management kitchen porter- Make food on menu- Create new menu

Chief

Kitchen porter

Accoun-tant

- Management materials and property in restaurant

STRENGTH

Indie band performanceSpecialized

sausageLower price

WEAK-NESS

New estab-lished

Already available

menuPreference for indie

bandOPPOR-TUNITY

Many local & foreign tourists

Beautiful night scape

THREATNearby com-

petitorsRecessionWeather

MARKETING: SWOT Analysis

Positioning

Targeting

• Someone loves music• Adult who drinks• Local & foreign

tourists• Inhabitants

• Twenties& Thirties• Who are interested in in-

die band

• Homemade sausage• Quality service at

competitive price• Always on a festive

note

MARKETING: STP Analysis

MARKETTARGET

PRODUCTSpecialized sausageAlchohol & cock-tail

PRICE5C~10% lower than competitors

PROMOTIONPLACE

Popular tourist spotBeautiful nightscape

• Facebook(1 like=1 free soda or appetizer)

• Blog(Using power bloggers)• Leaflet• Events(proposal, holidays like X-

mas, Halloween, Valentine’s day)

MARKETING

MARKETING: 4PS Strategy

Marketing strategy

Dona-tion

Contract with farm

Maintain pleasant en-vironment

Member-ship card

MARKETING: Another strat-egy

Sales projection

Janua

ryMarc

hMay Jul

y

Septe

mber

Novem

ber$ 5,000

$ 15,000$ 25,000$ 35,000$ 45,000$ 55,000$ 65,000$ 75,000$ 85,000$ 95,000

2013 sales projection

Sales projectionEstimated future profitProbable cost

Current kinds of SausagesChicken breast

Kimchi

TofuGarlic

CurryAll

sausages is \3,500

Alcohol Buy wholesales size Alcohol•Soju and Beer keep a storage•Cock tail keep a Bar

Buy some tank and box of 24cans•Draft beer sell 500cc 1700cc 3000cc•Can beer sell each one can

Keep basic ingredients•Liquor and syrup, juice, fruits, spices, soft drinks •Make cocktail at Bar

Set Menu•Trinity• One bottle of soju

3 Sausages\10,000

•Happy Couple•Two little glass of cocktail

4 Sausages\13,000

•Power Rangers•500cc Beers

5 Sausages\170,000

•Sausages Sense•Glass of cocktail

6 Sausage\200,000

•Lucky Sausages•1700cc Beers

7 Sausages\240,000

MENU

• One bottle of Soju: \ 4,000• Can and Bottle beer: \4000~ \6000• 500cc beer: \ 3,000• 1700cc beer: \ 10,000• 3000cc beer: \ 19,000• Basic Cocktail: \ 5,000