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ABSTRACT Title: PARTNER RELATIONSHIP MANAGEMENT OF PEPSICO INDIA HOLDINGS PVT.LTD. This study titled as above aims at exploring the str ategies followed by PepsiCo India to manage its various partners both internal as well as external since it started its operations in India. This study will also explore what changes PepsiCo India is bringing in order to increase its visibility and market presence to tackle the ever-increasing hold of Coca Cola on the Indian beverage market. This study aims to explore the overall functioning and position of PepsiCo India in the marketplace. It also aims to know customer perception regarding PepsiCo India. To know about these facts this report will primarily focus on the partner relationship management of PepsiCo India’s main carrying and forwarding agency Varun beverages limited. To know the over al l functi oning of Pep si Co Indi a is import ant in or der to get an understanding of the topic. It is also important because is will explore the sales and distribution system of Pepsi India which is considered to be one of the strongest not only in the country but also worldwide. This project also covers a detailed observation and study of the VISI-PURITY campaign, the various retail initiatives specially related to the Slim Diet Cans and their acceptance in the Trans-Yamuna, and Agra markets both of which are up market towns

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Q6) WHEN DIET PEPSI WAS IMTRODUCED FOR THE FIRST

TIME, HOW WAS THE RESPONSE?

Q7) DO U THINK THE PRESENT DISPLAY SCHEMES ANDVARIOUS PROMOTIONAL MEASURES LIKE STANDYS

BANNERS ETC. AIDING TO INCREASING VISIBILTY OF THE

PRODUCT?

Q8)HOW ARE THE SALES OF DIET PEPSI IN COMPARISON

TO DIET COKE?

Q9)HOW MUCH DO U THINK A RETAILER SETS TO GAIN BY

INTRODUCING DIET PEPSI TO HIS CUSTOMERS?

Q10)WHAT ARE YOUR SUGGESTION TO IMPROVE THE

STANDING OF DIET PEPSI IN THIS PARTICULAR MARKET?


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