saudi emc today presentation
TRANSCRIPT
1© Copyright 2011 EMC Corporation. All rights reserved.
EMC Today
Strategy & Vision
Raif Abou Diab
Distribution Manager – Saudi Arabia
EMC Corporation
2© Copyright 2011 EMC Corporation. All rights reserved.
EMC Financial Strength
2011 Fortune 500 Rank 152
*Note: 2011 estimates and guidance; market capitalization as of 21 April 2011.
~
2011 Revenues* $19.6B
2011 R&D Investment* > $2B
2011 R&D As A Percentage Of Revenues* 11%
2011 Free Cash Flow* $4.0B
2010 Total Cash And Investments $9.5B
Market Value $49B
3© Copyright 2011 EMC Corporation. All rights reserved.
EMC Cumulative 8 Year
Technology Investment
R&D $10.5B
M&A $14B
2003ENTERPRISE
STORAGE
2011
CLOUD MEETSBIG DATA
2005
2007
2009
INFORMATIONLIFECYCLE
MANAGEMENT
INFORMATION& VIRTUAL
INFRASTRUCTURE
JOURNEYTO THECLOUD
Our Journey To The Cloud/Big Data
4© Copyright 2011 EMC Corporation. All rights reserved.
To Lead Customers On Their Journey To
Cloud Computing And Transforming IT . . .
EMC‟s Mission…
By Enabling Them To Store, Manage Protect
And Analyze Their Information Assets In A
More Agile, Trusted And Cost-efficient Way.
5© Copyright 2011 EMC Corporation. All rights reserved.
EMC Values
• Focus and Channel Growth
• New simplified Partnering Program
• Financially strong
• Strong acquisition path
• Number one market share position in many segments
• Complete portfolio to help your customers to start their
Virtualization Journey
• Expert in storage, software and services
6© Copyright 2011 EMC Corporation. All rights reserved.
EMEA Channel Vision
By becoming the number 1
channel company, EMC will attract
& develop the best Partners and
Employees, supporting our goal as
the undisputed leader in enabling
Cloud Computing
6
7© Copyright 2011 EMC Corporation. All rights reserved.
Critical Strategies to Achieving the Vision
7
V
I
S
I
O
N
Channel Centric Go-To-Market Model
Channel Sales and Services Readiness
Inspirational People Culture
Best in Class Demand Generation Engine
Lead the Journey to the Private Cloud
8© Copyright 2011 EMC Corporation. All rights reserved.
Go To Market – Middle East & E. Africa
Named Accounts
Coverage criteriaWhich Accounts?Coverage model?
Strong EMC direct
relationship accounts
Leverage Partners‟
Values if avail/needed
EMC Services
Global accounts
Top tier enterprises
accounts
List of Named
Accounts
District Manager Sets
the List.
Direct Touch-led
– EMC Sales Managers
– Pre-sales TCs
– BU Specialists
Fulfilment from partners
(T1 & Some T2 Ent.
partners)
Distribution Model
Market Coverage
Different T2 Players
focusing on MM
Partner Services
Bundles, Promotions…
Enterprise & Mid-
Market customers
Non-Named
Partner Coverage
Price Sensitive
Accounts
Partner – Led
Distribution‟ Focus &
some Tier1 partners
CSM & Partner TC
Support
Remaining Enterprise
En
terp
rise
Mid-Market
SMB
9© Copyright 2011 EMC Corporation. All rights reserved.
GTM Segmentation
Global
ENT
Commercial
SMB
* SMB focus will be on 100-500 employee space based on greatest opportunity
Customers Prospects
CHANNEL LED
CHANNEL ASSIST
CHANNEL LEVERAGEEmployees
500+
250-500
100-250
<100*
NEW SMB
NEW
Commercial
AMO per
year
< 1m$
< 250 k$
NEW SMB
NEW
Commercial
10© Copyright 2011 EMC Corporation. All rights reserved.
Turkey Emerging Africa & Middle East REGION
2011
Egypt COE
North Gulf
South Gulf
Africa
Saudi
Turkey
Egypt
Libya
Nigeria*Saudi*
Kenya*
UAE*
Qatar*
Bahrain
Pakistan*Turkey*
Kuwait**
Morocco**
COE
500 Employees
Egypt*
Algeria**
Ghana**
Legal Entities est.*
Proposed Expansion**
Jordan**
Libya**
11© Copyright 2011 EMC Corporation. All rights reserved.
Turkey Emerging Africa & Middle East
@ the center of investments
12
Offices
500+ Employees
29%
Revenue Growth 11/10
Center Of Excellence in
Cairo
12© Copyright 2011 EMC Corporation. All rights reserved.
EMC Today is an Information Infrastructure
Company…
Information
Information Growth Continues at a Tremendous Rate
And, more and more of that information is becoming business/mission
critical!
13© Copyright 2011 EMC Corporation. All rights reserved.
…Delivering Information Lifecycle Management
Solutions
Source: Enterprise Storage Group
Time
7Days
14Days
21Days
28Days
3Months
6Months
9Months
1Year
5Years
10Years
0
20
40
60
80
100
120
Data
Valu
e
Data Base
Development Code
Customer Billing
Images
14© Copyright 2011 EMC Corporation. All rights reserved.
NetworkIntelligence
Over $4 billion in direct R&D – PLUS – over $8 billion invested in . . .
EMC‟s Investment in Innovative
Technology
Services
Virtualization /Data Mobility
ResourceManagement
ContentMgmt
Availability /Archiving
InformationSecurity
Cloud Infrastructureand Services
Authentica
RSA TablusVerid
Documentum
AcartusAsk Once X-HiveDocumentSciences
Rainfinity
ProActivity
Captiva
Acxiom
VMware Akimbi
Valyd
IndigoStone
Dolphin Internosis GeniantInterlink
Astrum Smarts nlayers Voyence
BusinessEdge
Infra
Legato Kashya Avamar Illuminator
Consumer /Small Business Dantz
Mozy
Pi
Iomega
1/03 1/04 1/07 1/081/05 1/06 1/09
WysDMData Domain
Configuresoft
YottaYotta
Conchango
Kazeon
Isilon
GreenPlum
1/10
ArcherFastScale
Source Labs
Bus Tech
15© Copyright 2011 EMC Corporation. All rights reserved.
… to Create Greater Value for Our
Customers.
Store more efficiently
Next generation backup and archive
Make protection effective and affordable
Secure critical assets
Automate data center operations
Leverage content for competitive advantage
Virtualize information infrastructure
Accelerate business value for applications
15
Build the “cloud”
16© Copyright 2011 EMC Corporation. All rights reserved.
Professional Services
Information Security Management
Cloud Infrastructure Services
Resource
Management
Virtual
InfrastructureContent Management
Information Security
Data Mobility
Online Archiving
Availability & Protection
Tiered Storage
The ONE EMC Portfolio
of Products, Solutions, and
ServicesData Warehousing
and
Business Intelligence
EMC’s Information Infrastructure Strategy
17© Copyright 2011 EMC Corporation. All rights reserved.
A New World Of Mission Critical Applications
Traditional Requirements Emerging Big Data Requirements
DistributedSecurity
MgmtFederationPrimary
Storage
Backup
Scale-OutMid Range
SMB
High End Enterprise
Archive
Data center and remote backup for physical and virtual infrastructure, with common, central, consolidated management
Data Analytics
Big Data is Driving The Need For New Storage Architectures
18© Copyright 2011 EMC Corporation. All rights reserved.
Virtualizing Your Information Infrastructure
Result: “Virtual Data Center ”
• Enabler for on-demand asset deployment and utilization- Cloud Computing
• Improved costs, flexibility and responsiveness
• IT processes re-engineered around virtualization
• Accelerated adoption of virtualization throughout its lifecycle
Challenge: virtualization at scale
• Achieving an infrastructure that‟s right for virtualization
• Re-engineering IT processes to exploit virtualization
• Managing physical and virtual environments end to end
• Obtaining the skills required to successfully deploy
Providing the Infrastructure for Next Generation Cloud Computing
InfrastructureOptimization
SoftwareLifecycle
DesktopManagement
BusinessContinuity
Storage Security Continuity Backup Management
19© Copyright 2011 EMC Corporation. All rights reserved.
ExternalCloud
PrivateCloud
InternalCloud
PublicCloud
HybridCloud
Security
Virtualization
Information
Federation
Dynamic
Efficient
On-demand
Flexible
Reliable
Secure
Trusted
Control
Building the Private Cloud
Challenge: Efficiency at scale
• Reduce Cost of IT
• Gain new levels of efficiency
• Dynamic, On-demand provisioning of IT
• Retain Control and Security
Result: “Private Cloud”
• Build cloud-based data centers
• Deliver IT as a Service
• Bring the benefits Internal and External Clouds to bear
• Improve competitiveness/sales “Top Line” and income/margins “Bottom Line”
20© Copyright 2011 EMC Corporation. All rights reserved.
PRIMARY STORAGE, ARCHIVE
STORAGE, BACKUP STORAGE
Storing Information Efficiently
Result: storing the right information, at the right service level, at the right cost
• Lower TCO and improved energy efficiency
• Improved risk management
• Simplified management
Challenge: efficient operation and service delivery
• 60% information growth annually
• Environmental limits – power, cooling, floor space
• Protecting and securing growing volumes
VPLEX
Symmetrix
ConnectrixEMCCentera
VNX
EMC Disk Library
Green Plum
Isilon
Atmos
21© Copyright 2011 EMC Corporation. All rights reserved.
CLASSIFICATION AND ASSESSMENT TOOLS TO ACHIEVE THE KNOWLEDGE TO ACT
SaaSAn alternative to realize the value of EMC
Next Generation Backup and Archive
Result: a reliable and efficient process
• Improve and extend protection while lowering costs
• Expedite e-discovery and attain compliance
• End-to-end solutions from virtual servers to remote offices
• Accelerated build-out of VMware
Challenge: achieving control, compliance, cost, and confidence
• Information protection and retention is costly
• Potential exposure to litigation and mandates
• Point solutions lack consistency, no end-to-end strategy
High Capacity Disk Active Archive
DataDe-duplication Security
22© Copyright 2011 EMC Corporation. All rights reserved.
Making Protection Effective and Affordable
Result: the right protection for the right information
• Effective protection optimizing costs
• Related applications and processes recovered consistently
• Recovery strategies aligned with business requirements
Challenge: achieving control, compliance, cost, and confidence
• Increased availability requirements – e-mail, web, ERP, VMware
• Eroding availability levels caused by information and complexity explosion
• Awareness gap – business less aware of risk than IT
APPLICATION, OPERATING ENVIRONMENT, AND INFRASTRUCTURE INTEGRATION
Data De-duplication, Consistency Groups
Backup
InformationProtection
ContinuousDataProtection
RemoteRestart
ContinuousOperations
23© Copyright 2011 EMC Corporation. All rights reserved.
Leveraging Content for Competitive
Advantage
Result: realize the potential of information
• Connect information to people and process
• Improve strategic use of information
• Minimize security and compliance risks
• Lower IT administration costs
Challenge: effective use of enterprise content
• Highest value information growing fastest
• Control cost of content environment – without increasing staff
• Connecting people, information silos and business processes
UNIFIED CONTENT MANAGEMENT
Knowledge Worker
Transactional Interactive Compliance & Archiving
UNIFIED
CONTENT
MANAGEMENT
24© Copyright 2011 EMC Corporation. All rights reserved.
PERIMETER–CENTRIC +
INFORMATION–CENTRIC SECURITY
Securing Critical Assets
Result: information risk management becomes a business enabler
• Security controls aligned to risk and business drivers
• Efficient regulatory compliance
• Security „transparent‟ to the end-user
Challenge: addressing the threat and disruption of information security
• Threats increasing in scope and complexity
• Secure access needed by employees, partners, customers
• Increased regulatory demands to secure information assets
25© Copyright 2011 EMC Corporation. All rights reserved.
Automating Data Center
Operations
Result: “virtual IT”
• Discover relationships and dependencies
• Analyze problems and performance
• Automate operational processes and tasks
• Change and remediate configuration issues
• Comply to IT/regulatory governance policies
Challenge: managing IT service delivery
• Change management accounts for 60+% of data center costs
• 85% of outages caused by configuration errors
• Policy violations, configuration inconsistencies, etc. make it difficult or impossible to achieve compliance
A NEW APPROACH TO IT RESOURCE MANAGEMENT
Model-based, not rules-based
Extends across the management stove-pipes
Discover
Comply
Automate Analyze
Change
26© Copyright 2011 EMC Corporation. All rights reserved.
Comprehensive Services for
Your Information Infrastructure
BusinessEdge Solutions
Industry consulting and information management
Content Management and Archiving
Application Practice
Microsoft, Oracle, SAP, VMware
Infrastructure Consulting
Storage Managed Services
Global Education Services
INF
OR
MA
TIO
N S
EC
UR
ITY
Accelerate time–to–value and reduce risk throughout the enterprise
27© Copyright 2011 EMC Corporation. All rights reserved.
Summary: Bringing Our Investment Together …
VMware
Virtualization
Tiered
Storage Availability/
Protection
Data
Mobility
Archiving
RSA Information
Security
Content
Management
Cloud
Infrastructure
Resource
Management
… to Deliver
Higher Value
Information
Infrastructure
Solutions