sascon 2015 - small changes, big results
TRANSCRIPT
Small changes big results.
Dave GowansSASCon 2015.
Bigger tests ≠ Better results
1. Identify a barrier
1. Identify a barrier
2. Find or create a solution
1. Identify a barrier
2. Find or create a solution
3. Present it at the right time
Was there anything that almost stopped you from buying today?
Let Us Know
1. Identify a barrier Price
2. Find or create a solution
3. Present it at the right time
1. Identify a barrier Price
2. Find or create a solution Guarantee
3. Present it at the right time
1. Identify a barrier Price
2. Find or create a solution Guarantee
3. Present it at the right time Product page
Impact
Ease
Impact
Ease
X Test 001
Impact
Ease
X Test 001
X Test 002
Impact
Ease
X Test 001
X Test 005X Test 002
X Test 003
X Test 004
X Test 006
Impact
Ease
X Test 001
X Test 005X Test 002
X Test 003
X Test 004
X Test 006
How to increase impact
1. Identify a barrier Biggest barriers
2. Find or create a solution Effective solutions
3. Present it at the right time When the issue affects the user
Simple, effective changes:
● Headlines
● Tooltips
● Callouts
How to increase ease
● Benefit bars
● Copy
Impact
Ease
1. Identify a barrier
2. Find or create a solution
3. Present it at the right time