sascha rudat head of the press office berlin state chamber of physicians

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Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians Communication with the Members of the Chamber Berlin, 16 March 2010 Study trip of the Serbian Medical Chamber

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Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians. Study trip of the Serbian Medical Chamber. Communication with the Members of the Chamber Berlin, 16 March 2010. The Member‘s journal “BERLINER ÄRZTE” The Website of the Chamber Special information meetings - PowerPoint PPT Presentation

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Page 1: Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians

Sascha RudatHead of the Press Office

Berlin State Chamber of Physicians

Communication with the Members

of the Chamber Berlin, 16 March 2010

Study trip of the Serbian Medical Chamber

Page 2: Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians

Communication channels the Berlin State Chamber of

Physicians is using The Member‘s journal “BERLINER

ÄRZTE” The Website of the Chamber Special information meetings

(e.g. Situation of the General Medicine, New ways in the Emergency Medicine etc.)

Sascha RudatBerlin, 16 March 2010

Page 3: Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians

The Member‘s Journal“BERLINER ÄRZTE“…

monthly journal includes 44 to 52 pageshas a print-run of 27.000

copies is mailed to every member of

the chamber

Sascha RudatBerlin, 16 March 2010

Page 4: Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians

The Characteristics ofBERLINER ÄRZTE

Cover-story 8 to 12 pageselaborately designed cover„looking beyond one’s own nose“critical, educational und

constructive position

Sascha RudatBerlin, 16 March 2010

Page 5: Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians

Which topics are covered by“BERLINER ÄRZTE“?

latest information from inside of the Chamber(News about Professional Regulation, Continuing Medical Education and Training, Member‘s administration and quality assurance etc.)

News about Professional and Health Care policies(regional, national and international)

Reports on events Notes on CME – courses of the

ChamberSascha Rudat

Berlin, 16 March 2010

Page 6: Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians

Goal of the reporting:

Topics shall address and inform the highest possible number of the chamber‘s members

Hence BA generally does not report on:new medical proceduresMedical devicespharmaceuticals (Exception: Column „prescribe safer“)

“BERLINER ÄRZTE” does not intend to replace scientific medical journals!

Sascha RudatBerlin, 16 March 2010

Page 7: Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians

The Chamber‘s Website

www.aerztekammer-berlin.de

Page 8: Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians

The Website offers et. al. comprehensive information about

all fields in the Chamber, for physicians, physician’s assistants, citizens and journalists

Access to the member’s area(so far it is only possible to keep the CME account)

Access to the CME calendar and to information about CME courses of the Berlin State Chamber of Physicians

Sascha RudatBerlin, 16 March 2010

Page 9: Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians

Further contents of the website:

reports on events like panel discussions, conferences etc.

speeches of the president on relevant issues like patient safety

links to relevant organizations like the Coalition for Patient Safety

Sascha RudatBerlin, 16 March 2010

Page 10: Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians

Informative eventsof the Berlin State Chamber of

PhysiciansThe Chamber organizes

informative events on relevant issues regularly (Panal discussions, workshops etc.)

Invitations are sent out through the chamber‘s journal, the website, in emails or in letters

Sascha RudatBerlin, 16 March 2010

Page 11: Sascha Rudat Head of the Press Office Berlin State Chamber of Physicians

Thank you for your attention!

Sascha RudatBerlin, 16 March 2010