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Company Confidential - For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved. SAS and Social Media: What’s In It for Me?!?! Matt Malczewski, Communities Manager, SAS Canada

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Page 1: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS and Social Media: What’s In It for Me?!?! Matt Malczewski, Communities Manager, SAS Canada

Page 2: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

What is Social Media?

http://www.saratogaedc.com/twitter_logo.jpg
http://www.google.ca/imgres?imgurl=http://www.textually.org/tv/archives/2010/07/30/youtube-logo(2).jpeg&imgrefurl=http://www.textually.org/tv/archives/cat_youtube.html&usg=__ibgXz2-OhC_R-LJnIOZgQZZCx90=&h=905&w=1280&sz=56&hl=en&start=1&zoom=1&itbs=1&tbnid=JK3T0Bi266AFaM:&tbnh=106&tbnw=150&prev=/images?q=YouTube&hl=en&gbv=2&tbs=isch:1
http://www.google.ca/imgres?imgurl=http://www.cleardev.com/cdblog/wp-content/uploads/2007/06/podcast-icon-small_large.gif&imgrefurl=http://www.cleardev.com/cdblog/?p=22&usg=__E82kfYE7kJ9P5iPqtTZnISX25Fw=&h=664&w=664&sz=92&hl=en&start=8&zoom=1&itbs=1&tbnid=Auh4QMELBo68LM:&tbnh=138&tbnw=138&prev=/images?q=Podcast&hl=en&gbv=2&tbs=isch:1
http://www.google.ca/imgres?imgurl=http://kepler.nasa.gov/images/mws/blog_icon-300x300.jpg&imgrefurl=http://kepler.nasa.gov/Mission/blog/&usg=__Fj-mbAAWEzGZ4zVcq_LgMBHxH5w=&h=300&w=300&sz=17&hl=en&start=6&zoom=1&itbs=1&tbnid=7R5u0NS4qw79eM:&tbnh=116&tbnw=116&prev=/images?q=Blog+icon&hl=en&gbv=2&tbs=isch:1
http://www.google.ca/imgres?imgurl=http://www.sascommunity.org/wiki/images/logo.gif&imgrefurl=http://www.sascommunity.org/planet/&usg=__gxwgZxKMtP7C2uj9NEmr3UaHG34=&h=137&w=146&sz=7&hl=en&start=2&zoom=1&itbs=1&tbnid=6cscoL2S-TewzM:&tbnh=89&tbnw=95&prev=/images?q=sascommunity.org&hl=en&gbv=2&tbs=isch:1
Page 3: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SHOW

OF

HANDS

Page 4: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

4

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS Social Media Engagement Survey

Page 5: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Overall Results

686 respondents (16% response rate)

Spread across all geographies

LinkedIn, Facebook most popular

Most usage is at home not at work

Clear desire to keep public/private separate

Page 6: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Overall Results: Saskatoon

3% of all respondents

74% chose Facebook as the most popular SM channel

50% use SM for networking

40% use SM for user group-related materials and events

Page 7: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Alex Brooks Annie Meng

Cory Ennis Peter Olynyk

Larry Grenkow Ron Templeman

Kirsty Gurney Lily Wang

Mark Horseman Hua Wang

Amy Huang Yongsheng Wei

Rajesh Jha Eric Woodsworth

Arjan Jonker Mike Woolley

Chandima Karunanayake Maggie Zhang

Richard Krause Brad Zimmer

Linda McGregor

And now…. the gifts! Thank-you, Saskatoon!

Page 8: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

SAS Brings It All Together

Page 9: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

9

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

LinkedIn

Page 10: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

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Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

LinkedIn: Saskatoon

Page 11: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

11

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

YouTube

http://www.youtube.com/user/SASsoftware
Page 12: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

12

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

YouTube: SAS Canada Users Group Playlist

http://www.youtube.com/user/SASsoftware
Page 13: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

13

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Twitter

Page 14: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

14

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Facebook: Saskatoon

Page 15: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

15

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs

http://blogs.sas.com/
Page 16: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

16

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Blogs: Non-Corporate

Page 17: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

17

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

Dive Right In!

Page 18: SAS in Social Media · Title: SAS in Social Media Author: Tim Cherry Keywords: null Created Date: 10/31/2010 12:25:41 PM

Company Confidential - For Internal Use Only

Copyright © 2010, SAS Institute Inc. All rights reserved.

THANK YOU!

Matt Malczewski, Communities Manager

[email protected]

Twitter: @Malchew

LinkedIn: Matt Malczewski

Blog: Musings from An Outlier: the SAS Users Blog

YouTube: SASSoftware Channel


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