sas® business analytics framework - home - holos · 2. business analytics framework 2.2.2....

Copyright copy 2010 SAS Institute Inc All rights reserved

SASreg Business Analytics FrameworkRui RosaBusiness Development Managerruirosaporsascom

Ana Margarida AlexandreBusiness Development ndash Analytical Intelligenceanamargaridaalexandreporsascom

Joatildeo AlvesBusiness Development ndash Business Intelligencejoaoalvesporsascom

2


Agenda

1 Contextualizaccedilatildeo

11 SAS reg Institute

12 Oferta SAS - Tecnologia

2 Business Analytics Framework

21 Integraccedilatildeo dos Dados

211 SAS Data Integration

212 SAS Data Quality

22 Anaacutelises de Dados

221 SAS Enterprise Guide

222 SAS Enterprise Miner

23 Reporting

231 Reporting Web

232 Reporting Ad-hoc

233 Integraccedilatildeo com o Office

3 Oferta SAS - Soluccedilotildees

4 Discussatildeo

3


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

4


SASreg Institute

5


SASreg Institute

Maior companhia privada (natildeo cotada em bolsa) na induacutestria de IT

Software e Serviccedilos de Consultoria

Estabilidade e consistecircncia financeira

Soacutelida base de Clientes em diversas induacutestrias

Top Rankings de analistas independentes em diferentes disciplinas

IDC Gartner Group Forrester Report hellip

6


SASreg Institute

SASreg

Professional Services

Technical Support

SASreg Training Partnerships

7


Evoluccedilatildeo

8


Business Analytics Framework

9


10


SASreg Data Integration

Data Quality

Enterprise Connectivity

ETL (Extract Transform Load)

Metadata Management

Data Migration amp Synchronization

Data Federation

Master Data Management

11


12


SASreg Analytics

Text Analytics

Statistics

Model Management and Deployment

Quality Improvement

Operations Research

Data Mining

Data Visualization

Forecasting amp Econometrics

13


14


SASreg Reporting

Dashboards

Business Visualization

Web-based Reporting

Query amp Analysis

Integrated Analytics

Guided Analysis

Microsoft Office Integration

15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven

Access to any data source

Impact Analysis

Banking focused Data structures

Automation and scheduling of jobs

Centrally managed

Maintainable

Auditable

2 Business Analytics Framework21 Integraccedilatildeo de Dados

20


Enterprise ConnectivitySASreg Data Integration

Enterprise Applications Oracle Applications PeopleSoft SAP BW SAP R3 Siebel and more

Database sources AS400 ODBC IBM DB2UDB Informix Microsoft Access Microsoft Excel Microsoft SQL Server MySQL Netezza DATAIIegro HP NeoView OLEDB Oracle Sybase Sybase ASIQ SAS data sets SAS Scalable Performance Data Server SAS Scalable Performance Data Engine Teradata and more

Mainframe data sources (OS390 and zOS) ADABAS CA-Datacom CA-IDMS COBOL IBM DB2 IMS-DLI ISAM files Oracle SYSTEM 2000 Teradata VSAM (KSDS and ESDS) and other file formats

File formats CSV XLS Access WKS textflat files XML COBOL Copybooks and FTP and URL-based sources Reads and writes data representations such as ASCII Binary EBCDIC Hexadecimal and Octal

Support for Message-Oriented Middleware including WebSphere MQ from IBM MSMQ from Microsoft and Tibcorsquos Rendezvous

Support for unstructured and semi-structured data to parse and process files

Access to static and streaming data for sending and receiving via Web services

21


Data Quality

Profile monitor and actively manage the quality of enterprise data

Data cleansing provided in native languages with localizations

Integrate and standardize data across multiple systems and business units

Define data correction rules to reflect organizational changes and cleanse data

Embedded into batch near-time and real-time processes

Provide decision makers with trustworthy information

bull Gender Analysis

bull Identification Analysis

bull Standardization

bull Parsing

bull Automated Rule Building

22


ETL (Extract Transform Load) SASreg Data Integration

Intuitive point-and-click design editor window

Quickly identify inputs and outputs and create business rules in metadata

Push processing down to the database for ELT execution

More than 300 predefined table and column-level transformations

23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26


2 Business Analytics Framework22 Anaacutelises de Dados

Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27


Realizar uma Interacccedilatildeo positiva com o Cliente

Como garantir uma experiecircncia positiva e consistente com o Cliente

Adequar e Desenvolver os Produtos para cada tipo de

Cliente

Desenvolver novos produtos ou ofertas com base nas necessidades de cada

grupo de clientes

Maior fidelizaccedilatildeo dos Clientes

Como manter Clientes sendo estes cada vez mais exigentes informados e

menos fidelizados agraves organizaccedilotildees

Competitividade e Diferenciaccedilatildeo face agrave concorrecircncia

Como manter a competitividade face agrave concorrecircncia cada vez mais forte

Controlar as perdas e ganhos que teremos

Como garantir o retorno do investimento em marketing Como garantir a

lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31


2 Business Analytics Framework221 Anaacutelises de Dados SAS Enterprise Guide

32



bull Graacuteficos e EstatiacutesticasManipulaccedilatildeo e

Descriccedilatildeo de Dados

bull Diversos meacutetodos de anaacuteliseAnaacutelise Estatiacutestica dos

Dados

bull Relaccedilatildeo de point-and-click com o utilizadorUser-Friendly

bull Importaccedilatildeo e Exportaccedilatildeo de dados com diversos formatos (Excel SAS Access Texto HTML etc)

Importaccedilatildeo e Exportaccedilatildeo

bull Resultados em diversos formatos (HTML PDF RTF SAS Report e Text Output)Resultados

bull Envio de resultados por e-mail ou por outros canaisPartilha

bull Schedule Project do ProjectoMonitorizaccedilatildeo

33



Componentes

Query amp Reporting

Manipulaccedilatildeo de Dados

Transformaccedilatildeo de Dados

Reporting

Estatiacutestica

Anaacutelises Descritivas e

Graacuteficas

Inferecircncia Estatiacutestica

Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS





22 Anaacutelises Analiticas



23 Reporting

231 SAS BI Dashboard

232 SAS Web Report Studio

3 Conclusotildees

36


2 Business Analytics Framework222 Anaacutelises de Dados SAS Enterprise Miner

37



bull Processo de seleccionar explorar e modelar grandes quantidades de dados com vista a descobrir padrotildees tendecircncias dos clientes e realizar previsotildees

Poderosa e completa Soluccedilatildeo de Data Mining

bull Graacuteficamente e Estatiacutesticamente

Visualizaccedilatildeo Exploraccedilatildeo Manipulaccedilatildeo e Selecccedilatildeo de

Dados

bull Teacutecnicas Avanccediladas de Modelaccedilatildeo de dados (Clusters Redes neuronais Aacutervores de Decisatildeo Regressatildeo Modelos Mistura etc)

bull Rapid Predictive Modeler

Desenvolvimento e Implementaccedilatildeo de Modelos

Comportamentais e de Previsatildeo

bull Comparaccedilatildeo de Modelos utilizando diversos criteacuterios ( de Resposta ProfitLoss de Indiviacuteduos mal classificados Lift etc)

Comparaccedilatildeo e Avaliaccedilatildeo de Modelos

bull Scorizar Novos Clientes automaacuteticamenteScore de Clientes

38


Conhecer o Cliente

Segmentaccedilatildeo Comportamental

Propostas de Valor para o

Desenvolvimento do Cliente

Cross-Sell Up-Sell

Anaacutelise de Associaccedilatildeo Sequencial

Next Best Offer

Retenccedilatildeo do Cliente

Previsatildeo do Abandono de

Cliente

Valor do Cliente actual e futuro

Anaacutelise de Sobrevivecircncia

Duraccedilatildeo

Customer Life Time Value

2 Business Analytics Framework222 Anaacutelises de Dados SAS Enterprise Miner Que Modelos desenvolver

39


ABT-Segmentaccedilatildeo

Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL

PMDM ndash Data Mart de Marketing

Fontes

Definir

Universo de Modelaccedilatildeo

Variaacuteveis a utilizar

Horizonte de Anaacutelise

Horizonte de Previsatildeo

2 Business Analytics Framework222 Anaacutelises de Dados SAS Enterprise MinerProcesso de Desenvolvimento e Implementaccedilatildeo

40



Data Mart Marketing

ABT -Desenvolvimento

ABT -Scoring

Modelos

Clientes Mais

Propensos

Relatoacuterios deAcompanhamento

41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44


Critical first alert call-to-action for performance results

High resolution and high impact visualization of KPI(s) and Forecasts

Create dashboards from a variety of data sources including Information Maps

Link to Reports Stored Processes Portal Objects URL and Embedded Parameters For ldquoDeep Linkingrdquo

Role-based secure customizable and extensible

Microsoft SharePoint integration

DashboardsSASreg BI Dashboard

45


Web-based Reporting amp AuthoringSASreg Web Report Studio

Zero-footprint Web-based interactive interface for information consumers and report authors

Gallery of common predefined layouts and custom templates

Build load organize view and save reports based on OLAP cubes andor relational data from one or more data sources

Wizard based report creation

46


Microsoft Office IntegrationSASreg Add-In for Microsoft Office

Access SAS capabilities for data access reporting and analytics directly from Microsoft Office

Perform extended analysis in a familiar environment such as Word Excel and PowerPoint

Access data from any defined enterprise data source

47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52


Soluccedilotildees Horizontais

Cross-Sell amp Up-Sell

BAF

Acquisition amp Retention


Campaign Management

Strategy Management

Activity Base Management

Credit Scoring

Credit Risk

Market RiskHuman Capital Management

SAS Solutions

Performance Risk OperationsCustomers

IT Resource Management

Predictive Asset Management

Supply Chain Management

Marketing Optimization Operational RiskFinancial Management Fraud AML

53


Soluccedilotildees Verticais

54


Risk Customers

Workforce Planning amp Management

Performance Measurement amp Reporting

IT Performance Management

SustainabilityGreen Initiatives

Marketing Optimization

Capital Allocation amp Management

Regulatory Compliance

LegalFinancial Consolidation amp Reporting

Activity-Based Management

FraudAML

Campaign Management



Customer Profitability

Customer Experience Analytics

Operational Risk

AssetLiability Management

Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55


Risk OperationsCustomers

SASreg for Insurance

Acquisition

Segmentation

Retention


Customer Lifetime Value

Marketing Campaign Optimization

Underwriting Analytics

Claims Analytics

Product Profitability

Channel Management


Solvency II

Operational Risk

Fraud

Enterprise Risk Management

56


Finance NetworkCustomers

SASreg for Communications

Acquisition

Campaign Mgmt amp Optimization

Retention

Segmentation amp Profiling

Multiplay Customer Value Optimization

Mobile Interaction

Acquisition


Retention



Mobile Interaction

Network Performance Analysis

Service Delivery Management

Proactive Fault Management

Capacity Planning amp Optimization

Predictive Maintenance


Performance Management

Revenue Assurance

Customer Risk

Price Plan Optimization


57


Supply amp Demand Customers

Service Parts Optimization

Warranty Analysis

Contact Center Analysis

Suspect Claim Analysis

Warranty Reserve Forecasting



Sustainability

Quality

Predictive Asset Maintenance



Price Optimization

Cross-SellUp-Sell

Satisfaction amp Retention



Cross-SellUp-Sell

Supply Risk

Spend Analysis

Commodity Classification

Inventory Optimization

Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service

SASreg for Manufacturing

58


Price amp Revenue Optimization Marketing

Call Center Forecasting


IT Resource Planning amp Optimization

Suspicious Activity Analysis

Budgeting Consolidation amp Reporting

Human Capital Planning amp Retention


PortfolioBrand Analysis

Web Analytics

Campaign Management amp Optimization

Segmentation amp Retention Analysis

Total GuestPatron Value

Marketing Mix Analysis

Rate Rationalization

Group amp Transient Pricing


Demand Forecasting

Channel Management

Finance amp Human Capital Operations

SASreg for Gaming amp Hospitality

59


Reporting

IT Management

Resource Optimization

EPA Information Management

Wildlife Management

Budgeting

TaxRevenue Audit amp Compliance


Financial Transparency

Unemployment Benefits Fraud Detection

Biosurveillance

Child Support Enforcement

Medicaid amp Welfare Fraud Detection

911 Interoperability

First Responders

Emergency Management

Courts amp Corrections

General Government ServicesNatural Resources amp Environment

Public FinanceHealth amp Social ServicesJustice amp Public Safety

SASreg for State amp Local Government

60


Performance Management Customers

Assortment Planning amp Optimization

Merchandise Planning

Demand Forecasting

Revenue Optimization

Allocation amp Replenishment Optimization

Retail Operations Analytics

Collaborative Space Planning amp Planogramming

IT Systems Optimization

Consolidation Planning amp Budgeting








Market Segmentation amp Customer Profiling

Market Basket amp Behavior Analysis


Customer Interaction amp Monitoring


Retail Executive amp Operations Dashboards

Predictive Performance Analytics

Scorecarding amp Activity-Based Profitability Analysis

RFID Analysis




RFID Analysis




RFID Analysis

Operations Merchandising

SASreg for General Merchandise and Fashion Retail

61


Validaccedilatildeo pelos Clientes

62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

2


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

3


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

4


SASreg Institute

5


SASreg Institute







6


SASreg Institute

SASreg


Technical Support


7


Evoluccedilatildeo

8



9


10



Data Quality



Metadata Management


Data Federation


11


12


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


13


14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

3


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

4


SASreg Institute

5


SASreg Institute







6


SASreg Institute

SASreg


Technical Support


7


Evoluccedilatildeo

8



9


10



Data Quality



Metadata Management


Data Federation


11


12


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


13


14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

4


SASreg Institute

5


SASreg Institute







6


SASreg Institute

SASreg


Technical Support


7


Evoluccedilatildeo

8



9


10



Data Quality



Metadata Management


Data Federation


11


12


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


13


14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

5


SASreg Institute







6


SASreg Institute

SASreg


Technical Support


7


Evoluccedilatildeo

8



9


10



Data Quality



Metadata Management


Data Federation


11


12


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


13


14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

6


SASreg Institute

SASreg


Technical Support


7


Evoluccedilatildeo

8



9


10



Data Quality



Metadata Management


Data Federation


11


12


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


13


14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

7


Evoluccedilatildeo

8



9


10



Data Quality



Metadata Management


Data Federation


11


12


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


13


14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

8



9


10



Data Quality



Metadata Management


Data Federation


11


12


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


13


14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

9


10



Data Quality



Metadata Management


Data Federation


11


12


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


13


14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

10



Data Quality



Metadata Management


Data Federation


11


12


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


13


14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

11


12


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


13


14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

12


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


13


14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

13


14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

14


SASreg Reporting

Dashboards


Web-based Reporting

Query amp Analysis


Guided Analysis


15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

15


16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

16


17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

17



18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

18


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

19


Capabilities

Metadata driven


Impact Analysis



Centrally managed

Maintainable

Auditable


20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

20










21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

21


Data Quality










bull Parsing


22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

22







23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

23


24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

24


25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

25


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

26



Como adequar

a mensagem a

cada cliente

Quais as

necessidades dos

clientes

Quais os

clientes de

maior valor

Qual o perfil

de cada

cliente

Qual a

tendecircncia dos

dados

Quais os

clientes mais

problemaacuteticos

Qual a

proacutexima

melhor oferta

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

27





Cliente


grupo de clientes








lucritividade

Anaacutelises

Analiacuteticas


28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

28


29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

29



SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization


30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

30


SASreg Analytics

Text Analytics

Statistics


Quality Improvement

Operations Research

Data Mining

Data Visualization



31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

31



32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

32






Dados







33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

33



Componentes

Query amp Reporting



Reporting

Estatiacutestica


Graacuteficas


Modelaccedilatildeo

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

34



35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

35


Agenda



12 Oferta SAS








23 Reporting



3 Conclusotildees

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

36



37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

37







Dados








38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

38


Conhecer o Cliente




Cross-Sell Up-Sell


Next Best Offer



Cliente



Duraccedilatildeo



39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

39



Processos

de ETL

ABT-Cross Sell

ABT-Up Sell

ABT-Abandono

hellip

Processos

de ETL


Fontes

Definir






40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

40



Data Mart Marketing


ABT -Scoring

Modelos

Clientes Mais

Propensos


41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

41



42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

42


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

43


Reporting

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

44









45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

45







46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

46






47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

47


48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

48


49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

49


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

50


Oferta SAS

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

51


Oferta SAS

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

52




BAF



Campaign Management

Strategy Management


Credit Scoring

Credit Risk


SAS Solutions






53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

53



54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

54


Risk Customers










FraudAML

Campaign Management





Operational Risk


Market Risk

Credit Risk

Firmwide Risk

Finance Operations

SASreg for Banking

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

55




Acquisition

Segmentation

Retention





Claims Analytics


Channel Management


Solvency II

Operational Risk

Fraud


56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

56




Acquisition


Retention



Mobile Interaction

Acquisition


Retention



Mobile Interaction








Revenue Assurance

Customer Risk



57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

57




Warranty Analysis






Sustainability

Quality




Price Optimization

Cross-SellUp-Sell




Cross-SellUp-Sell

Supply Risk

Spend Analysis



Demand Forecasting

Supply Risk

Spend Analysis



Demand Forecasting

Operations Service


58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

58











Web Analytics








Demand Forecasting

Channel Management



59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

59


Reporting

IT Management



Wildlife Management

Budgeting





Biosurveillance




First Responders






60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

60





Demand Forecasting






















RFID Analysis




RFID Analysis




RFID Analysis



61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

61



62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada

62


Agenda











23 Reporting

231 Reporting Web




4 Discussatildeo


Obrigada


Obrigada

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