T A B L E O F C O N T E N T S

3. S A L O O N 1 0

5. S O U V E N I R S 2 0

4. A P P L I C A T I O N S 1 5

1. B R A N D I D E N T I T Y 0 2

2. S T A T I O N A R Y 0 8

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B R A N D I D E N T I T Y

Take the spirited saloons of the frontier days in the Wild West and combine it with the excitement, style and action of the Venice Beach Boardwalk in Venice Beach, CA. Boots, buckles and denim are the usual décor, but the barkeeps will serve the regular folks as well! You’ll find comfort on the genuine leather saddle seats at the long polished bar, and enjoy the company and service of the Calamity Girls.

M I S S I O N S T A T E M E N T

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L O G O D E S I G N

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D E S I G N E L E M E N T S

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T Y P O G R A P H Y

ROCKWELL EXTRA BOLD:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . ! @ # $ % & * ( ) ?

CM OLD WESTERN:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . ! @ # $ % & * ( ) ?

ROCKWELL:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . ! @ # $ % & * ( ) ?

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C O L O R P A L E T T E

PANTONE 7622 CPPANTONE 7527 CP

PANTONE 7401 CP

PANTONE 723 CP

PANTONE 7630 CP

PANTONE 319 CP

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S T A T I O N A R Y

529 Rose Avenue, Venice CA 90291

K E E P I T R E A L . K E E P I T C O U N T R Y.

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S A L O O N E X T E R I O R

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S A L O O N I N T E R I O R

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S A L O O N B A R

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C A L A M I T Y G I R L S

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A P P L I C A T I O N S

E N V I R O N M E N T A L

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E N V I R O N M E N T A L

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T R A N S P O R T A T I O N

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W E B S I T E

© 2013 CALAMITY JANE’S , LLC. ALL RIGHTS RESERVED.

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ATHENA SARIDAKISAPPLIED BRANDING

TUESDAY 3:00REAGAN