sarah glover kipcamp instagram presentation
TRANSCRIPT
INSTAGRAMVISUALS & SOCIAL NETWORKING
SARAH GLOVER
SOCIAL MEDIA EDITOR, NBC OWNED TV STATIONS
KIPLINGER DIGITAL MEDIA SUMMIT AT OHIO STATE
NOVEMBER 18, 2014
@SKYPHOTO
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NBC OWNED TV STATIONSChicago
Connecticut
Miami
Dallas/Ft. Worth
New York
Washington, D.C.
Philadelphia
Bay Area
Los Angeles
San Diego
New England (NECN)
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VISUAL IMPACT
Every year, 21.9 billion photos are uploaded to Instagram. The social network has more than 200 million monthly active users.
Getty Images
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WHY?
Instagram is important to journalism…
• Connect With Audience
• Brand Establishment
• Visual Messaging
• Engage in Conversations
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NBC REPORTERSKeith Jones, NBC Philadelphia
@keithjonesNBC10
Lauren Scala, NBC New York
@laurenscala
Angie Goff, NBC Washington
@nbcangie
Heidi Voight, NBC Connecticut
@HeidiVoight
Rob Mayeda, NBC Bay Area
@rmaywx FOLLOW: @coralieNBC @cheryl_lisa @Tvwebproducer @reconnors
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VISUAL TOOLS• FREE: Iconosquare (formerly Statigram) and SumAll
provide free analytics
• FREE: Mobile apps for special effects and photo framing: Be Funky, Pic Stitch, Split Pic, Canva
• Videolicious
INSTAGRAM VIDEODaralene Jones of WFTV creates
Instagram video teases to the newscast using Instagram video
and the app VideoliciousExample 1Example 2@KariWrites
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NEW!
No more typos!!! You can now edit captions on Instagram.
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PHOTO MANIPULATIONInstagram enables app users to add filter and photo tools to their photographs. Robert Jahns’ Instagram showcases the art of photo manipulation.
@Nois7
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RETAILERS
Burberry and Michael Kors are brands that have mastered Instagram. Brands are watching and infusing shopping within the Instagram experience with “Like2Buy.”
@burberry
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TEEN CONSUMERS
SURVEY: Teens prefer Instagram over Facebook. InstaMeets are gatherings that bring Instagrammers together.
@justinbieber
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MOST-LIKED PHOTOKim Kardashian’s Kimye wedding kiss is the most-liked photo on Instagram. The photo raked in 1.96M likes in three days.
@KimKardashian
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MORE VISUAL TOOLSBANJO – app for location-based social discovery
TWEETDECK – Twitter management dashboard
EASEL.LY – drag and drop infographic creation
RECITE, QUOZIO – create images from quotes
PHOTOVISI – collage maker
INFOGR.AM – charts and graphs
