sarah damian erika adams. summary of project views of the news: took over from last semester’s...
TRANSCRIPT
KBIA Talk ShowsSarah Damian
Erika Adams
Summary of Project Views of the News: took over from last semester’s students.
Duties included researching topics for each week’s show and developing a list of links to provide information for discussion centering around the changes in journalism. With the help of Travis McMillen, we produced the show and prepared it for broadcast on KBIA 91.3 FM.
Intersection: We helped develop a new community discussion talk show through research, coordinating pilot programs with focus groups, analysis of findings and suggestions for those who work with the show in the future. We also developed a website for the show.
Views of the News was further developed in several ways:
Videotaped every week Broadcast on CAT3
More visuals: supers, video clips
Additional phone lines
Live streaming video on RJI website
Intersection Research: Part 1We collected and analyzed data using phone interviews,
concerning people’s interest in a new interactive program about local issues and their willingness to engage in discussion in multiple formats.
We examined two demographics: KBIA donors/listeners and university students who are active online.
KBIA Donors: Importance of Elements
Student Peers: Importance of Elements
Student KBIA Listeners: Importance of Elements
KBIA Donors: Willingness to Engage
Student Peers: Willingness to Engage
Student KBIA Listeners: Willingness to Engage
KBIA Donors
KBIA Donors
Student KBIA Listeners
Student KBIA Listeners
Student KBIA Listeners
Intersection Research: Part 2Three pilot episodes with focus groupsAfter each program, a discussion was held to
get a feel for what the participants thought about the show
We took notes as well as video and audio recordings.
Participants had a lot of positive thoughts and areas of opportunity for the show.
Some things were brought to our attention that no one else on the Intersection team had considered before.
Focus Group FeedbackHost managed discussion well
Smooth transition into caller/text questions
Correlation between online chat and panelists
Debate and discussion
Feedback ContinuedTime to prepare for discussion topic
Narrow the discussion topic
Interaction with panelists after the show
Likelihood of participation
The Future of Intersection
Website management plan (Project Interactive)
Technical issues
Clear and consistent workflow
Fall capstone Audience development
Staying Involved
We are excited to be a part of the Intersection team and look forward to its future success!
Please contact us if there is any way we can assist you for a successful launch.
Thank you for such a wonderful semester!
Questions?