saphybris: brian walker
TRANSCRIPT
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Brian WalkerCSO, SAP hybris
@bkwalker
WHAT IS CUSTOMER ENGAGEMENT?
PERSONAL.
LISTEN.ACTUALLY CARE.
CONTEXT.
THE STATE OF BEINGIN GEAR.
AND THE CONDITIONS?
OMNICHANNEL IS JUST BUSINESS.
THE EXPERIENCE MATTERS.
EVERYTHING REIMAGINED.
AGILITY AND SIMPLICITY WILL BE REWARDED.
YOU NEED TO BE THE EASIEST AND FASTEST TO DO BUSINESS WITH.
UNDERSTAND. ACT ON THE CONTEXT.
RESPOND. CAPTURE THE MOMENT.
DELIVER. ON THE TOTAL EXPERIENCE.
YOU MUST BE WILLING TO DISRUPT YOUR ENTIRE BUSINESS.
AND SAP HYBRIS?
ENABLING OUR CUSTOMERS
TO DELIVER CONTEXTUAL, CONSISTENT, AND
RELEVANT EXPERIENCES REGARDLESS
OF CHANNEL OR DEVICE THROUGHOUT THE
CUSTOMER JOURNEY.
Event-driven Profile Information
CUSTOMER ACTIVITY 3RD PARTY TRANSACTIONAL DATA CUSTOMER IDENTITY
MARKETING SERVICE SALESCOMMERCE
CUSTOMER EXPERIENCE (CX)
WebTracking
In-Store Activity
Chat & Community
Mobile Apps
DMPsSOCIAL
CRMERPFINANCE
Master Record,Visitor Identity, Social Matching
Identity and Transactional Profile
HYBRIS PROFILE
THANK YOU
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