sap netweaver mdm leverage mdm in erp ......¤sap ag 2007, sap netweaver mdm / 3 motivation before...
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SAP AG 2007, SAP NetWeaver MDM / 1
SAP NETWEAVER MDMLeverage MDM in
ERP Environments- An Evolutionary Approach -
Christian BehreSAP NetWeaver Product Management
SAP NetWeaver MDMMotivation
Traditional Master Data Replication
SummaryEvolutionary Approach
SAP AG 2007, SAP NetWeaver MDM / 3
Motivation
Before SAP introduced SAP NetWeaver MDM as the SAPmaster data management solution, many SAP customersworking with several, distributed R/3 or ERP systemsdeployed a dedicated global instance of R/3 for centralmaster data creation and distribution.
The Starting Point…
R/3
R/3
R/3
R/3
R/3 masterdata replication
?
??
SAP AG 2007, SAP NetWeaver MDM / 4
Motivation
Why to move?Today these customers are evaluating SAP NetWeaverMDM to replace this global R/3 master data system.
Main reasons are:State-of-the-art master datamanagement capabilitiesPreparation for theimplementation of ESOAAlignment with the SAP strategyfor master data managementAbility to meet increased businessdemands with new scenarios
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Motivation
Leverage MDM today in master data scenarios thatprovide quick ROI and at the same time minimize risk.
This approach enables a step-by-step evolution to SAPNetWeaver MDM.
How to go there?
SAP NetWeaver MDMMotivation
Traditional Master Data Replication
SummaryEvolutionary Approach
SAP AG 2007, SAP NetWeaver MDM / 7
IDENTIFY SUPPLIERTAKE ORDER MANAGE CUSTOMERVERIFY AVAILABILITY
Why SAP NetWeaver MDM?One solution for ALL master data in your industry specific process
SAP NetWeaver MDMOne master data solution for all business processes
Who is mycustomer?
Do I have theright product?
Who is my bestvendor?
Which employeeshould we assign to?
SAP AG 2007, SAP NetWeaver MDM / 8
Versatility of SAP NetWeaver MDMConsolidate, harmonize and centrally manage master data
SAP AG 2007, SAP NetWeaver MDM / 9
Jane Smith
4418 N. Str.Chicago, IL60611
Extensive matching framework
Provides Web services forcustomer data access
SAP & non-SAP integration
Customer Data IntegrationOne view of customer information anytime anywhere
Analysis
Jane Peters
199, 3rd StreetPalo Alto, CA94304
Jane PetersSmith
4418 North St.Chicago, IL60610
SAP AG 2007, SAP NetWeaver MDM / 10
Benefits:
Complex product andrelationship management
Print/web publishing includinglayout and production
GEAR
Parts1038-GID
Example: Product information isconsolidated and enriched andpublished internally or externally
Rich Product Content ManagementOne view of product information anytime anywhere
A124KParts
GEAR
Publish
GearsBR-2K
SPIDERGEAR
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Global Data SynchronizationLeverage master data consistency across the supply chain
Reduce supply chain costswith comprehensivesolution for consumerproduct companies
Certified to publishenriched product data to1Sync data pools
Unidirectionalcommunication with R/3
Data Pool
Data Pool
GlobalRegistry
SYNCHRONIZATION
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Understand your most profitableproducts, best customers andcheapest/reliable vendors
Gain insights by integratingtransactional data fromheterogeneous systems withmaster data for analysis
Improved Business IntelligenceDeliver unique insights with an integrated platform
+
TRANSACTIONALDATA =MASTER
DATA
BUSINESS INSIGHT
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First step to Enterprise SOAAccelerate new business processes with accurate master data
Unify any dataUnify customer, product, employee, supplier and user defined datawith one solution to build robust business processes
Industry insightsSupports 1Sync (UCCnet, Transora), configurable forother industries
Easy deploymentPre-built data models, mappings and iViews
SAP AG 2007, SAP NetWeaver MDM / 14
PIM Software Market Share – Gartner August 2006
0%
5%
10%
15%
20%
2004Share
2005Share
SAP
IBM (Trigo)
Oracle
GXS
FullTilt
LiaisonTechnologies
EUROPEAN PERSPECTIVE:SAP had a commanding 34 % share ofthe MDM-PIM market in 2005, well inexcess of the 14 % of the marketcompared to IBM WebSphere ProductCenter (Trigo) and Oracle's 8 % marketshare. This makes SAP the defactoleader/Gorilla in this space
GLOBAL PERSPECTIVE:
SAP AG 2007, SAP NetWeaver MDM / 15
SAP NetWeaver MDM – Selected Customers (Jan 2006)
300+ customers worldwide
SAP1
Folie 15
SAP1 Wie viele Kundenimplementierungen gibt es heute zu welchem Releasestand und zu welchem Stammdatenobjekten?
Gibt es Kennzahlen (Anzahl Stammdaten, Anzahl Änderungsbelege, etc.) für Massennutzungen von MDM? Ist MDM für eineMassendatennutzung vorgehesehen?
Wie wird mit Massendaten im MDM umgegangen, z.B. Massenänderungen von Kundenstammdaten?d035719; 27.10.2006
SAP AG 2007, SAP NetWeaver MDM / 16
SAP NetWeaver MDM – Today and Beyond
SAP NetWeaver Master Data ManagementPowerful master data engine
Serves IT and business needsHigh performing through in-memory technology
Integration with SAP NetWeaver 2004 and 2004s capabilitiesBusiness content and integration with mySAP Business Suite available
Growing Customer Adoption400+ active installations30+ reference customers
Clean Master DataClean Master Data
Clean Master Data
SAP has the leading visionfor managing master data .”
Gartner“
2006 2007 2008
MDM 5.5SP04
Aug 2006
Enhanced Consolidation
MDM 5.5SP05
Mar 2007
Improved Distribution
MDM 6.0
2007/08Meta Model Enhancements
Advanced ESOA Support
SAP NetWeaver MDMMotivation
Traditional Master Data Replication
SummaryEvolutionary Approach
SAP AG 2007, SAP NetWeaver MDM / 18
R/3
R/3
R/3
R/3
R/3 masterdata replication
?
??
FlexibilityRigid, R/3-centric data modelComplex, generic workflow management
Data managementNo parametric searchWeak support for data maintenancee.g. mass changesLack of transparency/quick data accessLimited data quality capabilities
Heterogeneous landscapesNo support of data consolidation, mergers and acquisitionsNo support of non-harmonized IDsR/3 centric validations
Disconnected from SAP’s master data management strategy
What are the shortcomings?
Traditional R/3 Based Master Data Replication
SAP AG 2007, SAP NetWeaver MDM / 19
R/3
R/3
R/3
R/3
R/3 masterdata replication
?
??
In a landscape that mainly consists of SAP R/3 or mySAP ERPIf all the client systems are configured homogeneouslyWhere data cleansing, enrichment and consolidation acrosssystems is not an objective
Heterogeneous systems withdifferent data representationsObjective is to build the backbonefor an enterprise service-orientedarchitecture (ESOA)
When does it work?
When not?
Traditional R/3 Based Master Data Replication
SAP NetWeaver MDMMotivation
Traditional Master Data Replication
SummaryEvolutionary Approach
SAP AG 2007, SAP NetWeaver MDM / 21
Evolutionary Approach to MDM
Deploy new value-add scenariosProduct-content managementSRM-MDM catalogueGlobal data synchronizationConsolidation of BI master dataCustomer-specific scenarios
Extend existing master data scenariosData access, quality and maintenance
Integrate the heterogeneous worldMaster data consolidationMerger & acquisitions, system consolidationHarmonization and central master data management
Leveraging MDM today
SAP AG 2007, SAP NetWeaver MDM / 22
Deploy New Value-add Scenarios
MDM
Product-ContentManagement
Product-Content ManagementConsolidation ofproduct informationinto MDMData enrichment,taxonomy & imagemanagementPublicationmanagement(Web/Print)
SAP AG 2007, SAP NetWeaver MDM / 23
MDM
Management ofsupplier catalogues
SRM
Deploy New Value-add Scenarios
SRM-MDM Catalogue
Supplier catalogues
Load of suppliercatalogues into SRM-MDM catalogueQuick data access byin-memory enabledparametric searchIntegration intoprocurement processwithin SRM and ERP
Procurement
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MDM
Global DataSynchronization
Deploy New Value-add Scenarios
Global Data SynchronizationLoad of trade-item datainto MDM-GDSData enrichment andvalidation against datapoolsCentral registrationand publication to1Sync data pools
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MDM
Consolidationof BI - Master Data
BI
Deploy New Value-add Scenarios
Consolidated ReportingExtract master datafrom BI or businessapplication systemsData cleansing andconsolidation e.g. de-duplication of recordsConsolidated reportingon ID-mapping
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R/3
R/3
R/3
R/3
MDM
Central creationand replication
• De-duplication• Validation and enrichment• Mass maintenance• Parametric search
Extend Existing Master Data Scenarios
Data Access, Quality and MaintenanceLoad data from R/3master data server(ongoing/periodically)Quick data access byin-memory enabledparametric searchLeverage MDMcapabilities to raisemaster data quality
De-duplicationValidationEnrichment viaexternal servicesMass maintenance
Externalservices
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MDM
Integrate the Heterogeneous World
Master Data ConsolidationLoad data from SAP ornon-SAP businessapplication systemsData consolidation andcleansing on MDMQuick access toconsolidatedinformationProvide ID-mappinginformation tosubsequent processes
Consolidated reportingIntegration scenarios
• De-duplication• Quick data access• ID-mapping provisioning
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MDM• Match new data to internal data• Quick data access• ID-mapping provisioning
Merger Acquisitions/System Consolidation
Integrate the Heterogeneous World
Load data from newsystemsMatch new data tointernal, alreadyconsolidated dataQuick access toconsolidatedinformationProvide ID-mappinginformation tosubsequentmigration tools
Acquisition
acq1000 i4711
acq1001 i0815
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R/3
R/3
R/3
R/3
MDM
R/3 masterdata replication
• Central creation and maintenance• Distribution to central R/3 and
heterogeneous systems
Integrate the Heterogeneous World
Harmonization & Central Master Data Mgt.Central creation andmaintenance of masterdata on MDMDistribution to non-SAP systems andcentral R/3 systemR/3-specific dataenrichment on centralserver and replicationwithin homogenousERP environmentReplace R/3 datareplication over time
SAP NetWeaver MDMMotivation
Traditional Master Data Replication
SummaryEvolutionary Approach
SAP AG 2007, SAP NetWeaver MDM / 31
SAP NetWeaver MDM
Leverage SAP NetWeaver MDM NowBenefits
Improved decision making
Informed sales and marketing campaigns
Lower supply chain costs
Streamlined compliance
Better purchasing terms with suppliers
Accelerate the way to an enterprise SOA
Approach
Define your scenarios according to business needs and -case
Think big – start small
SAP AG 2007, SAP NetWeaver MDM / 32
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