sap mobilise your business

Nick Brown, SAP Senior Vice President, Mobile Strategy and Solution Management

Mobilise your Business

Click here

http://www.youtube.com/watch?v=M0eIh6T_OEw

© 2012 SAP AG. All rights reserved. 2

1. Juniper Research – “Mobile Apps Stores: Future Business Models & Ecosystem Analysis 2012-2016” – Feb 2012; 2. Juniper Research – “Mobile apps stores: future business models and ecosystem analysis 2012-2016” – Apr 2012; 3. Nielsen – “State of the Appnation – A Year of Change and Growth in U.S. Smartphones” – Mar 2012

WW apps market in 2016 Mobile app downloads by 20162 Average # of apps per device

44b 41 $52b

Surge in mobile app usage worldwide


$7.7b

$2.7b

2010 2015

Beyond telecoms, some of the most successful brands in the ranking – from Coca-Cola to Visa – have used mobile platforms and marketing strategies to ignite growth - Pierre Dupreele, SVP, Millward Brown Optimor

1. IDC; 2. Forrester – “Mobile Trends of “Fortune 500” Companies” – Jun 2012; 3. Custom Solutions Group – “Mobile in the Enterprise: The Gap Between Expectations and Expertise” - 2012

WW enterprise apps market1

of Fortune 500 plan to implement mobile apps in 20122

of Enterprises lack mobile app developers3

80% 50%

“ ”

Yet..

Business Apps: Fastest growing app category on appstore


Enabling mobile web is critical for mCommerce

95% of tablet web traffic comes from an Apple device. 1.Nielsen – “Digital Shopping: The Topline on Online” – Mar 2012 ;; 2. KPCB – “Global Internet Trends 2012” – May 2012, 3. Mobile+Positive – “Corporate Giants and their mobile sites” – Feb 2012

“ ”

of Shoppers lookup retailer’s site while shopping1

44% of Global Web traffic

originated from mobile devices in May 20122

10% of World’s largest

corporations that have enabled mcommerce3

20% Yet only..


The Growing Importance of Mobility

Gartner global CIO survey 2012, (2,336

CIOs)

CIO Technology Priorities 2012

• More mobile devices

• Growing demand for mobile apps for

employees and customers

• Consumer and enterprise

application convergence

• Rapid commercial and technical

change

• Challenges of balancing strategy

and tactics

• Growing synergy between mobile

and cloud

1. Analytics and BI

2. Mobile technologies

3. Cloud computing

4. Collaboration

5. Virtualisation


What would you would give up for a week to keep your mobile phone?

Mobile is now an intrinsic part of life

Caffeine 55%

Exercise 54%

??? 33%

Brushing Teeth 22%

*Bersin & associates 2012


Analysts Rank SAP as a leader in Enterprise Mobility

Mobility Report

“Mobile Device Management is Dead.

Long Live Enterprise Mobile Management”

Winners Losers

SAP IBM

Antenna Oracle

Boxtone RIM

MDM is Dead – Long Live EMM!

Author: Chris Marsh | Co-Authors: Eugene Signorini

Yankee Group, June 2012

Magic Quadrant for Mobile

Application Development Platforms

Authors: Bill Clark, Ian Finley, Song Chuang

Gartner, 26 April 2012 ID:G00230529

http://maps.yankeegroup.com/ygapp/analyst/showAnalystBio/cmarsh

http://maps.yankeegroup.com/ygapp/analyst/showAnalystBio/esignorini




B2E Apps

SAP’s mobile portfolio – build, buy and partner strategy Industry’s most comprehensive enterprise mobile portfolio

SAP/Sybase Build Ecosystem

B2C Apps

Partner

Banking Retail

Travel & Hosp Media & Ent

Telco

Automotive

Afaria Mobile Device Management

Sybase 365 Messaging Infrastructure

SAP Mobility Platform Unified B2E + B2C Platform + Mobile Device Mgmt + Related Services

Industry LoB Analytics Partner Custom


B2E Apps B2C Apps Partner

Banking Retail

Travel & Hosp Media & Ent

Telco

Automotive

Industry LoB Analytics Partner Custom

Afaria Mobile Device Management

Sybase 365 Messaging Infrastructure

SAP Mobility Platform Unified B2E + B2C Platform + Mobile Device Mgmt + Related Services


SAP’s mobile portfolio – build, buy and partner strategy 1 Platform, 1,000s of Applications, 1M+ Developers

Mobility Development Tools/SDK



SAP’s mobile portfolio – also available in the cloud

B2E

Apps B2C

Apps

SAP Mobility Platform

Mobility Development Tools/SDK


Sample Priority of Mobile Apps & Suites

Mobile Field Service & Asset Management

Mobile Retail Execution & Direct Store

Delivery

Mobile Consumer Solutions

Banking / Telco / Utilities / CP / Retail

CRM Mobile Suite

Content Mobile Suite

Healthcare Mobile Suite

Procurement Mobile Suite

Mobile Travel and Expense

Management

Productivity Mobile Suite

Configurable / Extensible Workflow

HCM / FIN / SCM

Mobile BI/Analytics


Business context – Asset Management

* Examples: Production equipment, tools, vehicles, facilities , power grid

While the world's GDP is around $ 46.6 trillion, the value of all

assets is assumed to be much higher. Maintenance spend alone

comes up to $ 447 billion.

Managing assets efficiently makes a

difference!


About Syclo

Over 600 Customers in 39 countries

Analysts rate as Best-in-class for Mobile EAM & Field

Services

Deep industry & business process knowledge in

industries

Any ERP system, network, device (optimized for SAP,

Maximo)

Elegant configuration and deployment approach

Unmatched integration expertise to complex systems


16+ Years of Mobile Expertise Delivers Projects - Not Pilots


Syclo Industry Solutions

Utilities Oil & Gas

Chemical

Manufacturing

Public Sector

Food & Beverage

Mining & Mill Engineering

Pharmaceuticals

Transportation

Aerospace & Defense

Telecommunications

Facilities

Retail

Consumer Products