sap location intelligence location intelligence conference 4/18/2007

Oliver MainkaGIS Program Manager

Office of the CEOBusiness Process Renovation Group

SAP Labs, Palo Alto, CA

SAP Location Intelligence

Location Intelligence Conference

4/18/2007

Business Process Renovation & Project Sagres

Geospatial Software

Geo Sizzle

Status Quo of Out-Of-the-Box Geospatial SAP Solutions

Value of Geospatial SAP Solutions

SAP / GIS Integration Architecture and Tools

Geo EAM

Geo CRM

Outlook and Invitation

SAP AG 2007, Title / First Name Last Name / 3

SAP’s Business Process Renovation Group

Executive Sponsors Henning Kagermann, CEO (group part of his office)

Hasso Plattner, Chairman of the Supervisory Board

Mission Research, prototype, and pilot with customers innovations to existing SAP

business processes

Holistic Focus Enable New Technologies and Frameworks

Usability - Process Automation - Access to Relevant Business Information - Needs of Flexible Business – Collaboration – Technology - Models

Prove and Deliver Cross-Product Solution Concepts

Do not own but facilitate innovations for product groups

Global Team Palo Alto, Walldorf, Shanghai


Business Process Renovation – Approach

Pre-Qualify Assess Resolve Design Transfer

Project Runtime: 6-12 months

outside-the-boxcustomer pain

internal / external

ProjectDefinition

SWOT Analysiscompetition

customer req’s

Requirements

Functional GapsProcess Automation

Techn. Lag

Mockup

Proof of conceptClose

Customer Pilot

Prototype

ImprovementTechnology Sync

Handover

customer interaction

Go / No-Go decision after each phase


Combining Two Similar Systems

SAP GIS

DB DB

Applications

GUI GUI

Applications

· Viewing things on map layers· Geographic Placement· Geographic Search

· Geographic relationships (near, within, clusters, …)

· Search across layers· Routing, connections

· Points (customers, plants, employees, assets, …)

· Networks of lines (streets, pipes, …)

· Areas (ZIP code, sales area, parcel, …)

· Raster data (satellite image, aerial photo, …)

· Alphanumeric data· Tables· Some charts

· Business data processing

· Business master data

· Transactional data

View and interact with SAP data on a map

Analyze data across systems

Synchronize data

80% Location-Related 100% Location-Related

Runs business processes Runs spatial processes

Analyzes business data Analyzes spatial data


The Origin of Sagres

The Sagres Academy in Portugal was founded

by Prince Henry The Navigator. At Sagres,

visionary explorers such as Da Gama,

Magellan, and Columbus learned

geography, navigation, and the latest methods in sailing technology.

Visible Area of Region


Geospatial Software

Geo Sizzle




Geo EAM

Geo CRM



The World of Geospatial Hardware / Software / Data

Surveying Hardware

Corporate Geo Data

Public Geo Data

GIS Desktop Software

GIS Server Software

Location-Based Services (LBS)

Public Mapping Services

Specialist UICasual User UI

(web-based)Mobile Device

UI

Commercial Street/POI Data

Commercial Business Data

City Hydrants, Utility Poles, Oil Pipeline, …

Administrative Borders, Ser-vices, Demo-graphics, …

Streets, Turns, Speed, Hotels, ATMs, …

Consumers, Markets, …

ESRI, MapInfo, GE Energy, Intergraph, Autodesk, …

Like Desktop Software (do all have servers?)

Google, Yahoo, Microsoft, MapQuest, …

Sprint, …

Fat Client, Spe-cial Functions, Requires Train-ing

Web Browser, Limited Functions, Simple to Use

Cell phone, PDA, GPS Device, In-Car Navigation

GPS, LIDAR, Tablet PC, Walking, …


Elements of a Business Map

Layers (on/off)

(Graduated) Points

(Graduated) Areas

Measurements

Base Map


Sample Specialty: Cluster / Time Analysis


Sample Specialty: Drivetime Buffers


Show real-world events, here disaster impact - Actual SAP Integration


Geospatial Software

Geo Sizzle




Geo EAM

Geo CRM



The Buzz Around Geospatial Solutions

200 Million Downloads of Google Earth

200 Million Downloads of Google Earth

Powerful Corporate

Server Solutions

Powerful Corporate

Server Solutions

Map Mash-Ups

Map Mash-Ups

3D City Models on

Google and Microsoft

Maps

3D City Models on

Google and Microsoft

Maps

O’Reilly Where 2.0 Conferenc

e

O’Reilly Where 2.0 Conferenc

e

All-Angle Aerial

Fotography

All-Angle Aerial

FotographyLocation-

Based Services in Car and on Cell Phone

Location-Based

Services in Car and on Cell Phone

Location Matters – Simple to Consume – Ubiquotous

Access

Location Matters – Simple to Consume – Ubiquotous

Access


Housingmaps.com


Zillow.com


Nextbus.com


Geospatial Software

Geo Sizzle




Geo EAM

Geo CRM



Status Quo GIS Integration at SAP

Tools GIS Business Connector (for synchronizing SAP and GIS system data)

SAP Internet Graphics Server (IGS); can display maps and talk to GISs

Generic Solution SAP Business Warehouse Maps (uses IGS)

Out-of-the-box Applications SCM Transportation Planning Vehicle Scheduling

SCM Supply Chain Visualization

ERP HCM Travel Management (available in ERP 2005)

Mobile Asset Management (rampup 12/05, GA 06/06)

CRM Mobile Sales (available in 2005)

Many Demo Scenarios Showing capabilities of connecting GIS to SAP via BAPIs

Homegrown Customer Integrations Most around asset management


GIS in SAP BW (1/4)


GIS in SAP BW (2/4)


GIS in SAP BW (3/4)


GIS in SAP BW (4/4)


Transportation Planning Vehicle Scheduling


Supply Chain Visualization


Travel Management


Mobile Asset Management


Mobile Sales


Geospatial Software

Geo Sizzle




Geo EAM

Geo CRM



User Observations


Users create workarounds

?

User Research at Four Customers: Lack of Integration

Paper processes bridge the gap

Assets get lost between the systems


Why People Like To Work With Maps

Makes users more efficient

Gives more people access to SAP data and functions

Covers new business scenarios

Increases system acceptance

E.g. create a work order in ¼ of the time

Find assets more quickly

Install new equipment in minutes instead of an hour







E.g. engineering department looks up current infrastructure

Police looks up streetlight wattage in crime areas

Utility looks up whether city already trimmed trees

Fire department looks up street closures







E.g. lengthen electric line on map calculate new length SAP calculates material cost

Route people and items

Determine households connected to transformer inform of outage







Easy entry point to SAP processes and data


Why Organizations Want to Integrate SAP with GISs

Data Related Lowers data

maintenance efforts

Improves SAP data quality

Organization Related Reduces

operational cost

Improves cross-group collaboration

Save effort by maintaining data in only one system and automatically synchronize

Reduce errors of duplicate entries




maintenance efforts



operational cost


Find many records which in reality are obsolete




maintenance efforts



operational cost


E.g. reduce unneeded repair trips by 20%

Save time in call center




maintenance efforts



operational cost


E.g. synchronize who will dig in what order


Geospatial Software

Geo Sizzle




Geo EAM

Geo CRM



Four Levels of Integration: The Outset

SAP GUI

SAP Application

SAP Analytics

SAP DB

GIS Application

GIS DB

GIS GUI Standard

Apps


Four Levels of Integration: Needed Connections

SAP GUI

SAP Application

SAP Analytics

SAP DB

GIS Application

GIS DB

GIS GUI Standard

Apps


Current UI Integration Practice: SAP Data in the GIS


Current UI Integration Practice: HTML Control in SAP


Current UI Integration Practice: Portal

Eventing


Current “non-UI” Integration Example: Jump Button


Current Data/Process Integration: External Tools

Do-it-yourself Against SAP BAPIs and GIS APIs Homegrown code (80% of customers)

SAP GIS Business Connector (outdated)

Integration Broker (10% of customers)

Out-of-the-Box Solutions “Impress for GIS” (for ESRI ArcGIS Desktop)

GE Energy “Smallworld Business Integrator”


Current Analytics Integration

Basically non-existent

Few customers using built-in maps in SAP BW

Impress 2.1


Future Blueprint: Three Different Types of Users

SAP GUIUser

CompositeUser

GISUser

SAPSAP GISGISData Synchronization

and Distribution Data Synchronization

and Distribution

SAP Functionalities and APIs

SAP Functionalities and APIs

GIS Functionalities and APIs

GIS Functionalities and APIs

Composite BusinessProcesses and Services

Composite BusinessProcesses and Services


Geo EAM High Level Architecture

DesignSystemDesignSystem

SAPPM / PS

SAPPM / PS

GISGIS OMSOMS CISCIS

SAP NetWeaver SAP NetWeaver

Geo EAM Analytics

Geo EAM (SAP/GIS Composite Application)

GIS Integration Framework Components

MDM

Enterprise Services

Repository

Enterprise Services

Repository

XI

GISGIS


Four Levels of Integration: The Outset

SAP GUI

SAP Application

SAP Analytics

SAP DB

GIS Application

GIS DB

GIS GUI Standard

Apps


Four Levels of Integration: Needed Connections

SAP GUI

SAP Application

SAP Analytics

SAP DB

GIS Application

GIS DB

GIS GUI Standard

Apps


Four Levels of Integration: A Composite Application

SAP GUI

SAP Application

SAP Analytics

SAP DB

GIS Application

GIS DB

Geo EAM Composite Application

GIS GUI Standard

Apps

Geo EAMGeo EAM

Composite UI


Four Levels of Integration: Process Integrationvia the Enterprise Services Bus

SAP GUI

SAP Application

SAP Analytics

SAP DB

GIS Application

GIS DB


SAP XI

GIS GUI Standard

Apps

Geo EAM

SAP NetWeaver

Geo EAM Composite

UI


Four Levels of Integration: Master Data Management

SAP GUI

SAP Application

SAP Analytics

SAP DB

GIS Application

GIS DB


SAP XI

SAP MDM

GIS GUI Standard

Apps

Geo EAM

SAP NetWeaver

Geo EAM Composite

UI


Geospatial Software

Geo Sizzle




Geo EAM

Geo CRM



Enterprise Asset Management Is an SAP/GIS Focus

EAM is area where most customers attempted integration

Key industries Utilities

Public Sector

Oil & Gas

Telecommunications

Forestry

Rail

Domain for first Sagres prototype: Geo EAM


Geo EAM Demo

Citizen Portal Report a problem

– Against proposed asset

– Against a chosen asset

– Against a street segment

– Against an intersection

See asset details

Public Works Internal Portal Notification list

– View notification list,– View asset details– View notification details– Edit notification and submit

Merge notifications View projects View asset analytics


Geospatial Software

Geo Sizzle




Geo EAM

Geo CRM



Spatial Marketing, Sales, and Channel Management

SAP America VAR channel for Business One Local business activities

Quickly growing

Proof-of-Concept February 2007

Building productive system Composite application

MDM for data cleansing and a customer hub

XI for process integration

BW for marketing and sales analytics

ESRI ArcGIS Server / Business Analyst Server

Investigation whether productizable with SAP CRM


Use Cases: Process Flow


Prospects (2.9 M)


Leads Outside of 50-mile Trade Area


Lead Density


MSA Analysis A-C 8 with Chart


Potential Aggregation Levels

Detailed Point Level

Office Level

VAR Level

MSA Level

TerritoryLevel


Geo CRM Demo

Overview Movie

Test Prototype Movie


Geospatial Software

Geo Sizzle




Geo EAM

Geo CRM



Sagres Outlook

UI Integration Prototyping JSF integration

Process Integration Running ESRI ArcGIS Server on SAP Web Application Server

Analytics Integration Prototyping BW access with ESRI SOLAP tool

Data Integration Pilot with two Utilities (with ESRI and GE Energy GIS)

Geo EAM Building version 2 Pilot with City of San Diego

Geo CRM Developing Channel Management application for SAP America


Your Opportunity to Participate

ASUG Influence Council “Business GIS” Sign up by sending email to [email protected]

ESRI SAP User Group (ESUG) Sign up by sending email to [email protected]

Sagres Project Send email to [email protected]

sap location intelligence location intelligence conference 4/18/2007

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