SAP INNOVATION FORUM ISTANBUL

Koçtaş’s Omni-Channel Transformation

Speaker’s Name : Volkan BAŞ

Department : IT

DIGITAL ERA

Customer Experience

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Agenda

Koçtaş & Retailing

Let’s meet Koçtaş

Need for Solution

Knowing The Customer – OMNI

Gravity

MAGNET

Customer Desk Project

What’s Next ?

Improvement Phase

Koçtaş & Retailing

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Koçtaş Yapı Marketleri Tic. A.Ş.

Founded : 1955 ( Retail 1996 – İzmir Bornova Store )

Industry : Home Improvement Retailing

Stores : 45 Main Stores & 18 Fix Stores

Online : www.koctas.com.tr

Employees : 2500

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KoçtaşValue-Added Services

Standart Retailing

Home Renovation

Kitchen Implementation

Architectural Services

Natural-Gas Projects

Special Orders

Shipping & Installation Services

Need For Solution

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Need For Solution

Remove The Customer Desk

Shorten The Transaction Time

Let Employees Spend More Time in Store

Imporve Visibility in All Channels

Real-Time Transactional Analysis

Customer Centric Processes

Seamless Customer Experience – OMNI

Transformation to Digital OMNI Experience

EASY!!!

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GravityA Three Year IT Program – Digital OMNI-CHANNEL

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GravityA Three Years IT Program – Digital OMNI-CHANNEL

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MAGNET

KARTAL

Pilot StoreProject

Duration

15 Months

What

Now ?What

Next ?

Improvement

PhaseRoll-Out

Essentials

Retail Hub Assistance

Project Management

OCM

Technical Essentials

Integration ( 7 Major Integration Points )

Coding Standards

Landscape

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• Single Point of Payment

• Sales via Mobile Devices in StoreSales from Hybris PCM Catalogs

Special Orders

Quotation – GIS enabled address unif.

Delivery & Installation Planning/Pricing

• Customer Recognition in Store

• Seamless Operation for Customer

DEMO !!!

What’s Next ?

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Digitalization to OMNI Experience

Roll-Out to All Stores

Hybris C&C

CAR on HANA

Hybris B2C

Predictive, Realtime Analytics

Landscape Improvement

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Thank you

Contact information:

Volkan BAŞ

Business Solutions Manager - Koçtaş

volkan.bas@koctas.com.tr