sap İnovasyon forum İstanbul-İnsan kaynaklari sÜreÇlerİnde İlerİ analİtİkler - sap
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SAP İNOVASYON FORUM İSTANBULDİJİTAL ÇAĞ
Connected Innovation
İnsan Kaynakları Süreçlerinde İleri Analitikler
Konuşmacı Adı : Tülay Ortaeri
Firma Adı : SAP Türkiye
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4Internal
Organizations that anticipate what comes next drive better decisions
68% of organizations
that used predictive analytics
realized a competitive
advantageVentana Research
52% use predictive
analytics to increase
profitability
55% use predictive
analytics to create new
revenue opportunities
45% use predictive
analytics for customer
services
43% use predictive
analytics for product
recommendations
Yet, very few do in HR …
Only 4% of large organizations have any ability to
“predict” or “model” their workforce – but more than 90%
can model and predict budgets, financial results, and
expenses. – Bersin
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5Internal
Driving Deeper Insight – Aligning to Business Issues
Is our staffing mix optimal?
Will adding staff increase
profitability?
What are our exit rates for
talent pools?
Which skills will be in
highest demand?
Where are our talent pools?
What % of our staff will
retire in 5 years?
Which LoBs are losing
knowledge?
Are we over-staffed in
certain disciplines?Are these skills available
externally?
Should we hire more from
internal teams?
What’s the cost of filling
the gaps?
How big are the skill gaps?
What’s our ratio of high/low
performers?
How engaged is our critical
talent?
Is our span of control too
high?
How productive is our
workforce?
Are we paying for
performance?
What career paths are most
successful?
Are we succeeding in
hiring Millenials?
Is our workforce diverse?
What’s the cost of
turnover?
Which roles face a
succession risk?
What are our best sources
of hire?
How effective is our skills
training?
Do we suffer from high
absence rates?
How many/what kind of staff
will be needed in 5 years?
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6Internal
Major changes driving the business world
It’s not enough to sense and respond …
Ever Faster
Decision Cycle
1 11
Transactions
Conversations
Machines
Massive
Amount of Data
Gartner
Analytical
Skill Gap
“Demand for deep
analytical talent in the US
could be 50 to 60%
greater than its projected
supply by 2018”
McKinsey Global Institute
It not is all about
Data Scientists
© 2016 SAP AG or an SAP affiliate company. All rights reserved. 8
The fundamental idea
Historical Data Rules
Learn
SAP Predictive Analytics
© 2016 SAP AG or an SAP affiliate company. All rights reserved. 9
Strategic and Operational decisions: Exploratory and Prescriptive Analytics
Past data Model
learn
Understand ‘why’
Strategic decisionsAnalytical
?
Exploratory Analytics
Apply to new data
Quickly react
Real time decisionsOperational
Prescriptive Analytics
© 2016 SAP AG or an SAP affiliate company. All rights reserved. 10
SAP Predictive Analytics Solutions
SAP Predictive
Analytics
Predictive libraries
3rd Party DatabasesSAP BW
SAP HANA
Applications
(Embedded)
Model Use
Store and apply
SAP BI
Discover
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 11Internal
Business Intelligence Advance Analytics & Predictive Analytics
Report OLAPDashboard Segmentation Associations Scoring Forecast
• List of employees that
have left?
• What are the reasons for
termination?
• Is turnover an issue?
• What type of employee tend
to leave voluntarily?
• What are the key drivers for
turnover ?
• Who are the top 10 employees
with highest impact of loss that
would leave?
• What will make those
employee stay? What impact
will it have on the business ?
Past / Present Future
Aggregated data Decision data
Solutions fit for purpose
Optimize
12© 2016 SAP AG or an SAP affiliate company. All rights reserved. 12
“I’m building churn
models for every
region”
MS Statistics, Berkeley
Data Scientist
“I need explain to the
CEO why sales are down
in EMEA”
MBA, U of Pennsylvania
Data Analyst Business User
“The app needs to tell
me what offer to make in
real time”
BS French Literature, UC
Davis
Opportunity to Broaden Access to Predictive
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 13Internal
We ‘ve made it EASY for you
SAP Integration – SAP HANA, Business Objects Universe, SAP
ERP, SAP BW, etc.
Big Data – Consumes 1,000s of Fields automatically, handles
missing data, resilient to data issues
One Stop Shop – Modelling, Social Network Analytics, Text
Analytics, Data Preparation, etc.
Speed – Industry leading in Model Build and Scoring
Skills – Reduces barrier to entry for Data Mining
Rapid and easy implementation – Automation of scoring for in
database or in application implementation. Management tool to
test/improve models over time.
One solution, Multiple modes
Ease of use – Minutes to Hours as opposed to Days to Weeks
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 15Internal
SAP predictive analytics enables business users
to prepare, analyze and generate predictive
models in a highly automated fashion.
We connected the SAP predictive engines to
database for direct access to the customer’s
data.
We ran predictive explorations across three
key areas:
1. Employee Turnover Rates
2. Managerial Performance
3. Career Paths
Customer Case Study
Methodology
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 16Internal
Customer Case Study
Finding the ‘holy grail’ - better decisions on strength of data
The customer finds a high correlation between
terminating employees that are younger than 30 and
have <3 months tenure, prompting the firm to use data
to investigate related trends.
They educates their managers on policies for
new-hire scheduling and working hours.
The customer now plans to revisit recruitment,
onboarding, training and other engagement practices to
ensure employees receive full cultural immersion
with annual turnover cost savings estimated at:
>$1m
Finds “danger zone” for high turnover risk is employees
working 7 - 16 hours per week and those with less than
39 days of tenure.
If they can get employees to 39 days, their probability of
staying one year rises dramatically.
39
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 17Internal
Predictive algorithms are never ends in themselves. The
only thing that counts is the business decision that a
professional would take based on the information provided.
Our predictive capabilities aim to make things simpler for the
user by seamlessly integrating highly-guided predictive
functionality where it makes sense.
Predictive Analytics in HR: Action, Not Just Algorithms
© 2016 SAP AG or an SAP affiliate company. All rights reserved.
Teşekkürler
İletişim Bilgileri:
Tülay Ortaeri
Kıdemli Çözüm Yöneticisi
SAP Tü[email protected]