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TRANSCRIPT
SAP FORUM İSTANBUL 2014 Basit Düşün Fark Yarat SAP IBO – Intelligent Business Operations
Konuşmacı Adı : Uğur Naciterhan
Firma Adı : SAP Türkiye
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
AGENDA
The Reality – The Internet Of Everything
Examples of Intelligent Business Operations
How SAP can help you… Next Steps
How Middleware Needs To Evolve
Demonstration
The Reality of the Internet of Everything
1 billion Facebook users
4 billion YouTube views
per day
Data
doubles every 18 months
15 billion web-enabled
devices
5 billion in
emerging middle
class
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4
Add Value to Your Big Data …
Enabling Intelligent Business Operations
1 Collect massive amounts of raw data
2 Analyze big data and gain insights
3 Infuse actionable insights back into
your processes in real-time
2
1
3
Any CRM
Logistics
0010110101
0010101001
0101011110
000101 Any ERP
Any App
Device
Machine
How Middleware Needs to Evolve…
Human &
System
Processes
BPMN Everywhere
Great
UxP
Move onto
In-Memory Platform
Intelligent Business
Operations
What happened?
What happens?
What should I do?
(next best action)
Us
er
En
ga
ge
me
nt
Maturity of Middleware Capabilities
What will happen?
Collapse Layers
Integrated Modeling
Rules & Processes Co
lle
cti
ve
In
sig
ht
Integrated
Mom ESB
AS Dev
Integrated
Analytics
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6
Intelligence
Value
Triggered Event
Data Integrated & Ready for Analysis
Information Delivered
Time
Action Taken
Value
Diminishes
Data
Latency
Analysis
Latency
Decision
Latency
Action Time
Increased
Value
A2I
Action
Time Reduced Time
To Action
Source: Dr. Richard Hackathorn. Bolder Technologies Inc.
How to get value from Big Data insights? The value that an insight can bring to a transaction decays with time
Today - Unleashing the Power of Intelligent
Business Operations
Intelligent Business Operations Powered by SAP HANA
MODEL
PowerDesigner
IMPLEMENT
Process Orchestration Operational Process Intelligence
EXECUTE
Event Stream Processor
100101 011010
ACTION
Examples of Intelligent Business Operations
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9
Know the status of all orders in real-time (across CRM,
ERP, SCM, logistics partner, B2B, etc.)
Intelligent Business Operations in Retail
Example: Order Fulfillment
Get alerted when the system detects or predicts
potential issues with orders
Improve on-time delivery
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10
Intelligent Business Operations in Logistics
Example: Hub Operations Management
Real-time tracking of 60 flights, 300,000+ of shipments
(1500 tons in 8 hr), 97% SLA
Identify issues with shipments, bottlenecks, reduce
costs (1 delayed flight = €1m)
Dynamically allocate workforce to solve issues
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 11
Intelligent Business Operations in Healthcare
Example: Cancer Patient Diagnosis & Care
Reduce tumor data analysis to seconds – using real
time analysis and comparisons to millions of patient
entries worldwide
Provide immediate personalized cancer treatment and
drug recommendation
Streamline processes for individual drug
recommendations and reduce shift changes
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12
New customer want access to chosen services (e.g. TV,
internet, mobile) as quickly as possible
Intelligent Business Operations in Telco
Example: Customer Onboarding
Several departments have to collaborate (e.g. sales,
customer relations, installation)
Avoid customer escalations by identifying problems in
real-time. Increase ARPU.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 13
IBO in Action: Check out the
SAP demonstration videos
Logistics: http://www.youtube.com/watch?v=HHBCdwPzkG0
Manufacturing: http://www.youtube.com/watch?v=R2bVd66jWz0
Telecom: http://www.youtube.com/watch?v=sM8kJAN0Wos
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14
SAP acquires Business
Rules Management (BRM)
leader YASU Technologies &
releases SAP BPM & BRM
SAP introduces Process
Orchestration combining
BPM, BRM, PI + B2B
6.500+ customers invested in Process
Orchestration, BPM, PI or BRM
2007 2010 2011 2013 2014 2012
SAP releases Operational
Process Intelligence powered
by SAP HANA
SAP releases
Intelligent Business
Operations powered
by SAP HANA
SAP’s Journey to Intelligent Business Operations
Powered by SAP HANA
SAP acquires Enterprise
Architect leader
PowerDesigner via Sybase
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15
Intelligent Business Operations powered by SAP HANA
Architectural View
Gain Full Visibility into
your heterogeneous E2E
Processes in Real Time
Exploit the Power of Big
Data by infusing Big
Processes
Value.. “We all get excited
by Big Data. But Big Data
without the context of the
surrounding processes is
meaningless.”
Key TakeAways Intelligent Business Operations Powered by SAP HANA
Work Smarter, Improve
Responsiveness..
Understand and predict
critical situations
Vishal Sikka, Member of the SAP Executive Board
SAP TechEd Las Vegas 2013
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Want More
Information? Please look at our IBO whitepaper and visit us
online at www.sap.com/processorchestration
Attend one of our Middleware Technical Academies
or our ‘Middleware Innovation Days’ at
http://global.sap.com/campaign/ne/newsletter/g_nl_s
ubscription_sap_middleware_news/index.epx
Subscribe on our twitter handle at
http://twitter.com/saptechnology
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 18
Intelligent Business Operations in Retail
Example: Order Fulfillment
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 19
Intelligent Business Operations in Logistics
Example: Hub Operations Management
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 20
Intelligent Business Operations in Logistics
Example: Hub Operations Management
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
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