sap event by wizcraft

8/2/2019 Sap event by Wizcraft

1/24

SAP Run Better Event


2/24

Event Background

SAP Run Better Campaign showcases 29 out of the 102,500 companies worldwidethat are using SAP software to run their businesses with greater efficiency, agilityand profitability.

The Campaigns is based on SAPs Business Strategy to help businesses of all sizes

run better

The event gives an opportunity to aware people about ERP which is the backboneof any organization

Live Demonstrations help people knowing the benefits of using the software

One to One Sessions enable people to have better understanding of the software


3/24

Event Brief

SAP wants us to carry out a Run- Better Event in Indore on 7thMarch2012.

Event Details are as follows:

City: Indore Verticals: Consumer Products, Chemical Products, Real Estate &

Discreet Manufacturing

Audience: CLevel (CIOs, CTOs, CEOs, CXOs)

Target Companies: 100 CR and Above


4/24

Proposed Concept

Are you ready to run better ?


5/24

Rationale

SAP provides ERP software solution, which is the backbone of any

organization. This software can maintain a variety of information

and business processes for a variety of business functions such as

Manufacturing, Supply Chain Management, Financials, Human

Resources and Customer Relationship Management .

Our Objective here is to inform people about the benefits of ERP

and also get them acquainted to the people/organizations that

have been able to run their businesses in a better way by being

associated with SAP.

The idea at this juncture is to enlighten people and motivate

them to run better as the best run businesses, run SAP


6/24

Proposed Strategy

BrandAwareness Event Return OnInvestment


7/24

Communication

Radio LocalNewspapers

Out of Home


8/24

Pre Hype

1. Tie up with a local RadioPartner

2. Hype to be createdaround SAP giving people achance to Chat withHarsha Bhogle/Anil Kumble

3. The Chat Event will beused as a TeaserCommunication for the

initial 10 days

1. Local Newspapers to be

used for creating brandawareness

2.Advertisements aboutSAP Coming to Indore WithHarsha Bhogle/Anil Kumblewill be published along with

the event details in thelocal newspaper

1. Airport Branding to beutilized to advertising SAP

2. Gyms/ Clubs

Standees to be placesoutside the clubs/gyms to

create brand presence


9/24

Pull Factor

Option 1: Anil Kumble

Option 2: Harsha Bhogle


10/24

Event

Event Communication

E- Mailers Tele Calling Activity


11/24

Teaser EDM Video Embeddedmentioning Are you

ready to Run Better?

Teaser EDM Audio Embedded EDMwherein Mr. Arun (theUltra-runner) emphasis onthe importance to running

better

EDM 1 EDM 2

First Level of Communication


12/24

Information EDM Details about SAP Event Details

EDM 3

After the first round of Tele - Calling

EDM 4 Testimonials of thecompanies using SAPsolutions

Event Itinerary

EDM 5


13/24

Response Generation Plan

Date 13-Feb 14-Feb 15-Feb 16-Feb 17-Feb 20-Feb 21-Feb 22-Feb 23-Feb 24-Feb 27-Feb 28-Feb 29-Feb 1-Mar 2-Mar 5-Mar 6-Mar 7-Mar

Day Mon Tues Wed Thurs Fri Mon Tues Wed Thurs Fri Mon Tues Wed Thurs Fri Mon Tues Wed

Validation

Confirmation Call outs

Re-Confirmation Calls

Reminder Calls


14/24

Event

SAPRun - BetterEvent

Hands on labs

One to One

Sessions

Case Study

ShowcaseChat Show

CXO Dinner

ArunBharadwajs

Run Better

Speech


15/24

Welcome

Registration

MC invites guests to the event and then invites Mr. AnilKumble/Harsha Bhogle for an exclusive chat show that will

be designed by us

The Guest of Honour (Mr. Kumble/ Harsha Bhogle) speaks alittle about the theme and about the product and thenspeaks about a special chat show which has been designedby us and for that he requests a SAP Senior executive, anexisting customer of SAP in Indore and Mr. Arun Bharadwaj(Indias 1st ultra marathon runner who claims he can runfor 24 hours non stop)


16/24

Chat Show

The unique chat show gives the

audience a different perspectiveof the theme and the product

Existing Customer experience,

SAP Executive shares the exciting

new ways of running the

organization better with their

products and Mr. Arun gives more

emphasis on the health point of

view


17/24

Session by SAPs Key Note Speaker

Post the chat show, SAP Spoke person does a presentation on

their key plans for the Indore market and post that he invites

an existing customer to give a case study on how the producthas helped his organization to run better


18/24

Hands on Lab

Products specializing in

Manufacturing, Finance, Human

Resource, CRM and Supply ChainManagement to be showcased at

the Hands on Lab for the

customers


19/24

One to One Meeting Session

One to One sessionenables customers tohave a better

understanding of thesoftware/SAP

These sessions willinclude SAP TEAM,Solution Expert and

the customer

Also, people candiscuss their specificbusiness requirementsand can get solutions on

the basis of thoserequirements

The objective of oneto one session is to havean understanding of

customers requirementand provide a solutionto it


20/24

Feedback Forms

Online feedback forms will be filled by the attendees

Feedback will give us details about the infrastructure

criteria and specific requirements of the organization so

that SAP can get back to them with the customized solutions


21/24

Give Away Options

SAPs Run-Better Case Study Booklet can be given as a

Brand Reminder


22/24

Post Event


23/24

Post Event

After the event, Thank you EDMs will be sent all the

attendees

Feedback of the attendees on the basis of one to one

meetings & feedback forms will be analyzed and a tele

calling activity will be done to close loop the event

Meetings with the interested parties will be fixed upand the leads will be shared with the SAP team


24/24

Thank You

sap event by wizcraft

Documents