sap corporate education session fuqua marketing club october 2015
TRANSCRIPT
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 1Internal
SAP Fast FactsSee how SAP helps companies all
over the world Run Simple
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 2Internal
Run Simple.
SAP Corporate Education SessionDuke University Fuqua School
SAP TeamOctober 2015
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 4Internal
Agenda
SAP Fast Facts
SAP Run Simple
An Introduction to SAP
SAP Program Highlights and Case Studies:
• SAP & the Digital Economy and the Internet of Things
• Millenials and the SAP GCO University Program
• SAP Thought Leadership
Follow-up from the Fuqua Marketing Forum: Navigating Innovation Technologies
SAP On-Campus Recruiting at Fuqua
Discussion and Q&A
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 6Internal
For the world For business For you
74% 98% 97%of the world’s transaction
revenue touches an
SAP system
SAP customers represent 98%
of the top 100 most valued
brands in the world
Mobile solutions from SAP reach
97% of the world’s mobile
subscribers via text messaging
For More than 40 Years, SAP Has Helped the World Run
Better and Improve People’s Lives
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 7Internal
Source: SAP Corporate Fact Sheet 1/2015
THE cloud
company
powered by
SAP HANA
Fastest-
growing
database
vendor
Fastest-
growing
company
at scale
in the cloud
Market leader
for mobile apps
for business
Market leader
in products
for business
analysis
SAP HANA
is the market
leading platform
for real-time
computing
We are the World’s Largest Provider of Enterprise
Application Software
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 8Internal
Customers
87%of Forbes Global 2000
98%of the 100most valuedbrands
Financials
€14.87B(+6%) software and software-related services revenue
€5.5 B(+4%)software and cloud revenue
100%of Forbes top sustainability companies
80%+are SMEcompanies
€17.5 B(+4%)Total revenue
Solutions
25Industries
11Lines of business
Employees
74,406employeesEMEA: 33,340
Americas: 22,071
APJ: 18,995
79%Employee Engagement Index
SAP HANA5,800 SAP HANA customers1,800 startups8,500 trained partners
120+nationalities worldwide
70%Business Health Culture Index
Source: SAP Corporate Fact Sheet 1/2015; SAP Integrated Report 3/2015
Delivering Outstanding Results to Our Customers and
Stakeholders
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 9Internal
Industry’s
largest base of
Cloud users
Industry’s most
comprehensive
Cloud portfolio
The leading
social business
platform
The largest,
most global and
comprehensive
business
Network
Largest
business Cloud
deployments
Annualized run
rate in SAP
Cloud business
More business
professionals use
Cloud solutions from
SAP than from any
other vendor on the
planet.
Market-leading
public apps (#1 in
HCM, Procurement,
Business Networks
and Social
Collaboration) covering
all lines
of business
More users than
Chatter, Yammer
1.6 million connected
companies in 190
countries transacting
over $600B in
commerce annually
Some with about
2 million users.
Public, private and
managed service
offerings
Over 40%
year-over-year growth
in the cloud
44M 30+ 15M+ $600B+ ~2M $1.7B+
The Fastest Growing Enterprise Cloud Company at Scale
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 10Internal
Source:
KPIs Includes Ariba, Quadrem, Bprocess, FieldGlass and exclude OnPremise
1.5+MillionTrading Partners
74%Of worldTransactions
$730+BillionIn Commerce
108+MillionDocuments
(P.O. + Invoices)
11+MillionTimesheets
Processed
Joins the network
every 1.2 minutes
165+MillionCatalog Items
17MillionLeads sent
to sellers
6.7MillionUsers
1 newcompany
And Run the World’s Largest Business Network
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 11Internal
SAP Offers the Only End-to-End Digital Business SolutionSAP HANA Enables Digitization Across 5 Business Pillars
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 12Internal
SAP Service & Support: Defining and Delivering Superior
Customer Experiences through Simplified Engagement
Assess Re-imagine Orchestrate & Prototype
Deploy Accelerate
SAP Service & Support Simplified Engagement
Across all SAP
technologies, +800
business transformation,
& +1400 custom
development consultants.
Influencing SAP
development, front-row
seat for customers: SAP
Cloud, SAP HANA, and
S4HANA.
Covering all lines
of business, 25
industries, 60
countries…
SAP, the Digital Economy
and the Internet of ThingsDinesh Sharma,VP Marketing, SAP SE
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 14Internal
About Dinesh Sharma
Vice President, Portfolio Marketing @
SAP Global Marketing
25+ years high-tech experience in
Silicon Valley
Career spans (in a nice convenient
arc) from integrated circuit design all
the way through to enterprise
software
Founded 3 startups, sold 2
Grew up and graduated from
University of Liverpool, UK
Lives on the beautiful San Francisco
Peninsula with his wife (Oracle exec
– boo!) and two small children
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 15Internal
Leading SAP’s Messaging on Digital Economy
Responsible for driving SAP’s
corporate positioning and
messaging across all assets
relating to digital economy
Part of SAP’s portfolio
marketing team
Build thought leadership and
awareness for SAP’s PoV on
digital transformation across
all dimensions
Active blogger, tweeter and
speaker worldwide
Digital Economy
in a Hyperconnected World
SAP Breakout
11:10 AM to
12:00 PM
Geneen
Auditorium
Millenials and the SAP GCO
University ProgramMary Lange,
Global Vice President, Pre-sales for SAP GCO University
SAP Academy for Early TalentTransforming Early Talent Into The Next-Generation of
Sales Leaders
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 19Internal
About Mary Lange
10 years of leadership at SAP – local, regional and global
teams in the sales arena
Currently Global VP responsible for the SAP Academy for
Presales – 400+ Academy graduates per year
Career spans 25+ years in technology (PeopleSoft,
Oracle)
Early career days – implementation consultant, trainer,
presales
Fell in love with the art/science of creating memorable
customer presentations
Atlanta, GA based but a New Englander at heart (Go
Patriots!)
Endlessly pursuing birdies and the perfect chocolate chip
cookie
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 20Internal
SAP Academy for Early Talent
At a Glance
Founded in 2014 – Dublin, CA
600+ Associates graduated
9 or 12 month program
44% Female Diversity Rate
50+ Countries
30+ Languages Spoken
Relevant, Interactive Curriculum
Global best practices and innovative
instruction
Case method emphasized
Digital Economy, Social Selling, Design
Thinking
Feedback, feedback and more feedback
Skills for life
• Superb communicator
• Keen negotiator
• Global business mindset
• Innovation unleashed
Life After the Academy
• Experienced mentor assigned
• Continuous executive investment
• Active Alumni community
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 21Internal
Duke/Fuqua Association of Women in Business (AWIB)
and Duke MBA Tech Club Breakfast
Breakfast Event:
8:30 AM to 9:30 AM before
Fuqua Tech Symposium
“Tech Empowers”
Panel Discussion:
SAP and Mary Lange,
Global Vice President,
Pre-sales for SAP GCO
University
SAP Thought Leadership Fred IsbellSenior Director, SAP Global Service & Support Marketing
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 23Internal
About Fred Isbell
Senior Director, Thought Leadership, Planning
and Demand Management for Services
Marketing
Joined SAP 2000 as Director North America
SMB Channels Marketing 2000-2004
Senior Director NA Marketing Services
Marketing 2004-2012
Solutions and Services Marketing Compaq
Computer/Digital Equipment Corporation 1988-
2000
Senior Consultant, Burke Marketing Services
and IRI 1985-1988
BA Economics & Political Science Yale and
MBA Marketing Duke Fuqua School of
Business; Fuqua Scholar and recipient of 2015
Fuqua Alumni Exemplary Leadership Award
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 24Internal
SAP GSSM Thought Leadership Two-Minute Drill
Thought Leadership Sits at the Pinnacle of a
Successful Content Marketing Strategy
Source: Forrester 2013
“Thought leadership is not a one man
show .. it is a virtual team and not a
formal organizational structure”
Thought leadership takes a team of the best
minds in the organization (and beyond)
Source: Sirius Decisions
Develop a Thought Leadership Platform
Source: Forrester
SAP Programs Model IDC Buyers Journey Forrester Customer Life Cycle
Thought Leadership is great storytelling
delivered across the buyers journey and
customer lifecycle w/ focus early on and
mostly in a digital and/or off-line format
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 25Internal
SAP Thought Leadership: The Digitalist
Social Media and Digital Transformation
SAP platform for Thought
Leadership and
Executive Research
BLOG contributions from
internal and external
thought leaders
New Executive Quarterly
tablet magazine
Executive Research
including white papers,
infographics and more
All shared & promoted
through social media
marketing
4.5M+ page views in 2014 Executive Research
Executive
Quarterly
Thought Leadership BLOGS
www.digitalistmag.com
Social Media Sharing
Navigating Innovation
Technologies
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 27Internal
My Information Technology (IT) Journey & Navigation
IBM 3270
Terminal
c.1982
Compaq
“Portable”
c. 1983
Tech
Stack
c.2015
Desktop,
Laptop &
iPAQ PDA
c. 1998
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 28Internal
Navigating The Third Platform
1st -Mainframe and
terminals
2nd - LAN/Internet and
Client/Server and PCs
and fueled last 25
years of growth
3rd - Mobile, Social,
Big Data and Cloud
New solutions will be
built on this platform
which is the source of
new growth
Source: IDC
Users
Devices
Applications
Data &
Content
The Third Platform is all about Scale:
From thousands to millions to trillions!
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 29Internal
Cloud
Abundance of cost-
effective computational
power and storage
Mobile
The new de facto
standard in business
interaction
Social
Connected business
and social networks
Big
Data
Real-time analytics
for behavioral and
predictive insights
More than 60% of CEOs expect 15-50% of their
earnings growth in the next 5 years to come from
technology-enabled business innovations.
– McKinsey study, 2013 ”“
Innovation Technologies Will Drive
Digital Transformation
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 30Internal
Innovation Technologies:
Cloud Computing
Software as a Service (SaaS)
Platform as a Service (Paas)
Infrastructure as a Service (IaaS)
Business Process as a Service
(BaaS)
Public Cloud and Private Clouds
Collaboration & Business
Networks
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 31Internal
Innovation Technologies:
Mobile Solutions
Where’s the growth?
Not in Laptops and PCs
-- in Tablets and Mobile
Devices
Major trends include the
“Consumerization of IT”
and “Humanization of
IT”
“Bring Your Own
Device” (BYOD)
A growth engine of the
Internet of Things (IoT)
and Big Data &
Analytics
50,000+ SAP employees equipped with internal apps
Mobile for Everyone
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 32Internal
Innovation Technologies:
Social Media and Digital Transformation
Metcalfe’s Law: the value of a
network is proportional to the square
of the number of connected users (a
network’s value grows exponentially)
A variation Reed’s Law speaks
specifically to the utility obtained
from scaling social networks
Pull versus Push
Best Practices: Learn, Observe,
Listen, Jump in and Actively
Participate
Blurs the line between work and
private life, get used to it, it’s not
going away!
“Social media spending is currently 11% of
marketing budgets and is expected to grow
to 14% in the next 12 months and 24% in
the next five years”
Source: Duke CMO Study 2015
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 33Internal
Innovation Technologies:
Big Data and Analytics
Navigating the Data and
Information Explosion
Business Intelligence
Rise of the Information
Worker
Real-Time Information
Access
Big Data on top of Next-
Generation In-memory
Database Technology is the
new “Killer App”
Dashboards & Predictive
Analytics
“Brave New World” of Sports
Mr. Data
Brent Spiner
“Father of BI”
Howard Dresner
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 34Internal
Customers Case Studies from SAP Projects
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 35Internal
Marketing Technology: A Definition
Source: ITSMA 2015
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 36Internal
Navigating the Marketing Technology Landscape
Focus your Learning
upon:
Customer Relationship
Management (CRM)
Marketing Automation
Marketing Dashboards
Digital Media
Big Data, Analytics &
Visualization
Predictive Analytics
Source: Scott Brinker @chiefmartec
http://www.chiefmartec.com and Lumascape
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 37Internal
SAP is Uniquely Qualified to Master ComplexityFor Over 40 Years, SAP Has Led at Every Major Economic Inflection Point
Simplifying Decisions
Enable 3M rows of shopping data per
minute; 1000+ users; 94% responses in
less than 2 sec. each on “Black Friday”
Retailer with 245M customers
per week across 11K stores
Simplifying Technology
Converted 38TB of data to 8TB in-memory with
SAP HANA to unlock the power
of real-time
Consumer goods firm serving
2B customers worldwide
Simplifying Processes
Coordinate a supply chain of 4 million parts from
1500 suppliers across 30 countries to build one
airplane
Aerospace Manufacturer serving
billions of passengers per year
By solving the worlds most complex business problems
1972 Data Processing 1979 Globalization 1991 Internet 2015 Digital
SAP R/1
SAP R/3
SAP S/4HANA
SAP R/2
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 38Internal
More Information
SAP.com – www.sap.com and
www.sap.com/services
SAP Services Hub --
www.sapserviceshub.com/h/
SAP Digitalist Magazine --
www.digitalistmag.com
SAP Campus Recruiting
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 40Internal
What is SAP IMPACT?
“The Impact program builds a
solid business foundation and
provides accelerated career
opportunities for top-performing
MBA grads, developing your
leadership to prepare you for a
key role at SAP.”
Bill McDermott sponsored one-year Rotational Leadership Program initiative
Created to attract & develop SAP’s next-generation leaders
Consists of MBA Graduates with 5+ years of experience
Rotation
Locations
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 41Internal
SAP IMPACT Recruitment Process
OFFERExecutive Business Interview
Leadership Assessment
Initial Interview
Oct 20th through Nov 21st Early Dec Dec 17-23
Office Hours October 8thSAP Info Session October 7th
Register and attend the corporate
presentation this Wednesday,
October 7th at 6 PM in the
Davis Meeting Room, C203
Register for SAP office hours which
will be held this Thursday, October
8th between 9 AM – 12 PM in team
room 14
Wrap-Up and Q&A
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Thank You!Fred IsbellSenior Director,
SAP Service & Support Marketing
www.sap.com/services
Twitter: Fmisbell
Facebook: Fred M Isbell
Linked In: www.linkedin.com/pub/fred-
isbell/0/827/903Edit