How to Compete with SAP HANA Customer Ready

Microsoft Data PlatformDifferentiation vs. SAP HANA(For Customers)

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/20141

Table of ContentsSection 1: Microsoft Vision & High-Level ComparisonMicrosofts Vision for the Cloud OSComparing Microsoft & SAP HANASection 2: Data Platform ScenariosEnterprise Data WarehouseBig DataBusiness IntelligenceOLTPMicrosoft Confidential2

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/20142

CustomerService ProviderWindows AzureONEConsistentPlatformCloud OS VisionMicrosofts vision of the unified platform for modern business Transforms the datacenterUnlocks insights on any dataEnables modern business appsEmpowers people-centric ITDEVELOPMENTMANAGEMENTVIRTUALIZATIONDATAIDENTITY

Version: (June 2013)Note This slide portrays the key messages of the all-up Cloud OS vision/strategy. The notes below are from an executive elevator pitch that you can use as a foundation for creating your own personalized Cloud OS elevator pitch.Single Slide PitchWhen you think about Microsoft and the Server & Tools division, Cloud OS is the strategy and vision for how we think about the management and the delivery of the total product portfolio we deliver for IT. When you think about Cloud OS, the term OS really comes from the strength that we had in PCs. The OS actually managed the device drivers on the PC and then provided an application platform to light up great apps like Office and other third-party apps. As we move forward in the world, the OS really extends beyond just the PC into all forms of devices and the Cloud OS becomes the backbone for that. So, in order to deliver on Cloud OS, were helping IT deliver on four key things. The first is transforming the datacenter. There is so much complexity in how datacenters run today. IT is largely managing it as infrastructure and trying to consolidate servers and do virtualization to save money. Really what we need to do is transform the datacenter by bringing in automation. Actually helping customers think about not just managing servers, but managing the pooled resource of compute, networking and storage sitting in that datacenter as a shared delivery service for the business.

The second area is unlocking insights on any data. This is about helping IT bring together structured relational data inside the enterprise with unstructured non-relational data from the Web. Big Data from the Web, small data in terms of ERP and CRM and other apps inside the firewalls really means all data for us and being able to bring these different data sets together to unlock insights for end users. We deliver the plumbing through SQL and our great capabilities and how were bringing new capabilities into SQL to connect that plumbing. But we also deliver it in partnership with the Microsoft Office Division and Excel and SharePoint, where we will democratize the frontend of BI, allowing people to uniquely combine data sets and get insights theyve never been able to get before doing so in a way that is easy. One of the biggest issues in data today is actually end-user training and adoption. Excel and SharePoint simply disintermediate that cost entirely.

The third area is empowering people-centric IT. This is about all the different devices that are coming into the environment today and helping IT manage the needs of the end users in their environments with the governance and support around policies for devices, data and users as those devices come into the enterprise. Being able to do that in a consistent platform through one pane of glass is a very powerful value proposition and what we provide with Intune.

The fourth is enabling modern business apps. Through the power of our .NET environment, our vision is to allow customers to code once and deploy to any device. We need modern capabilities that allow you to stand up apps quickly, fast failure, repeatable iterations vis--vis hybrid IT and cloud services, bringing in new types of form factors and new technologies like BI and social into the app itself.

So, our whole strategy around STB is to deliver on these four pillars for IT. What makes us truly unique is that we will deliver this across a consistent platform, across development, management, identity, virtualization, the data platform itself. Our ambition with Cloud OS is to allow a customer in their private cloud on-premises to flex their environment out to a partner cloud or to Azure public cloud. So that this notion of the Cloud OS delivers consistency and the ability to manage the apps environment and the infrastructure of commercial IT in a way that theyre not just managing in their four walls, but theyre able to take advantage of other types of clouds in a seamless way. This capability will give IT agility that theyve never had before.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/20144

Microsoft Confidential5Unlock insights on any dataMicrosofts technology can uniquely speed people to insights and actionBusinesses need easy access to data, big and small, to drive the best decisions.People should have access to powerful, familiar tools to make BI engaging and fun.IT should have a complete data platform that connects data across cloud and devices.

Key goal of slide: establish Microsofts assertions for this new era when it comes to data. Land the notion of democratization of data that Microsoft is investing across all stages of the data science process / lifecycle. Take a thought-leader tone. Slide talk track:CLICK 1: For the first step along the data science process or journey well go on today whats key in your success here is getting EASY access to data, big and small, to drive the best business decisions. And we would assert thats not just about ITs access to data its also very much about empowering end-users. CLICK 2: Now, the second stop on our journey -- how do you make it easier for the people closest to YOUR business to create a theory, model that theory, refine it and reveal those invaluable business insights? That's all about engaging more people at this second stage, again the people closest to your business, with powerful tools that they're familiar with so theres no learning curve. Its just users and data and if you can unlock this you get to that magical point where insights are revealed. CLICK 3: And then finally, at the last stage of the data science process -- you need to be able to create repeatable business process that delivers insights automatically by deploying your data science process across a complete data platform. It can't just be about storing relational data, or it can't just be about storing unstructured data in a Hadoop cluster. It really does have to be about thinking about a more complete solution. You want that ROI on your data, and by operationalizing your data science process youre going to see those returns.

System Center Marketing 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/20145

Microsoft Confidential6Microsofts Vision for the Data Platform*Source: BI and Analytics Market Trends - 2020 Vision, Gartner Group, Dec 2012Business AppsBusiness AppsBusiness AppsAnalyticsAnalyticalCapabilitiesAnalyticalCapabilitiesAnalyticalCapabilitiesBusiness AppsSAP HANA StrengthsFixed Processes & TemplatesBackend systemsHomogeneousData SourceStructured Data in-memoryHigh VolumeMicrosoft StrengthsAgile and changing processesPeople and productivityHeterogeneous Data SourcesAll kinds of dataHigh velocity, high varietyIT 2012 |People-centric vs. ERP-centricIT 2012* |Agility & Analytics vs. Rigidity & BI

Gartner has recently published their view on the evolution of applications until 2020, which you can see in the middle of the slide. They anticipate a shift from yesterdays monoliths, including SAP, to a more agile world of apps around the organizational operational data and tribal knowledge. As a major supplier of the old world, SAP offers HANA as life support for old processes and systems. Most of SAP use cases are around speeding up homogeneous data and reports.In this new world, cloud-based and mobile applications tap into the pool of information to make people more productive. This matches Microsofts strategy around apps and the cloud as the central design point. Ultimately, Microsoft offers a people-centric vision, while SAP offers an ERP-centric vision of the future.

Microsoft Services4/18/2014 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.6

Data Platform Scenarios

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/20148Enable Modern Business AppsRapidly develop business applications that reach any device, deliver mission critical performance, and easily extend to the cloud.Unlock Insights on Any DataMicrosoft offers a complete data platform that supports the entire data lifecyclefromraw data to insightswhile simplifyingdata management. Enterprise DataWarehouseBuild comprehensive enterprise-wide data warehouse solutions, e.g., consolidation of existing data martsBig DataGain insights from ALL data of any source, any size, and any type, whether unstructured or structured dataBusinessIntelligenceEmpower end users with tools they need for analytics with a centrally-managed BI platformOLTPGet a memory-optimized OLTP engine integrated into SQL Server and architected to maximize the value of a range of hardware choices1234

Microsoft Confidential9Data Platform ScenariosBusiness Goals

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/20149

Microsoft Confidential10Scenario: Enterprise Data WarehouseWidely deployed by customers worldwide, organizations trust Microsoft technologies to run their most important workloads. SQL Server 2014 supports all data warehouse lifecycle phases from cleansing and loading to analysis and reporting.Comprehensive enterprise wide data warehouse solutions, e.g., consolidation of existing data martsScenario1234

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201410

Microsoft Confidential11Microsofts EDW OfferingKey BenefitsSpeed up time to insight with familiarity of Excel in Office and Office 365 and access via mobile devicesScale your BI models and enrich and secure your data with a complete data platform spanning cloud and on-premises.Seamlessly scale out from Terabytes to Petabytes Strong SAP interoperability with SQL Server as the relational engine for SAP ERP and SAP BWPartner ecosystem: Take advantage of partner solutions based on pre-delivered data models (BISM), reports and toolsMake SAP data continuously available in real-time via partner solutions (including Simplement and Theobald) for data sourcing based on Microsoft technologiesScenario1234What this Solution Looks LikeSAPBusiness Suite (ERP, CRM, etc.)Microsoft BI AppsPartner BI AppsDatabaseSQL Server, Oracle, DB2, or SybaseMicrosoft Partner Solution for Data SourcingSQL Server 2012 For BI

Microsofts alternative with partner solution is a true end-to-end, integrated solution from SAP data source to front end business content:xVelocity In-Memory Database hardware agnosticReal time data sourcing systemPre-delivered data models (BISMs) complete with SAP business logicPre-delivered reports & tools to match the BISMs: Excel, Power View, SSRSSecurity Projector to enforce SAP security roles in SharePoint delivery layer

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201411

AnalysisSAPs EDW OfferingChallengesHandling large-scale implementation of an enterprise SAP BW deployment is still problematicInconsistent results when clustered nodes go down in customer testingDifficult to integrate multi-source data inside HANAWhat They SayHANA is the best platform for large scale data warehousing, especially for customers with SAP ERP and BWScenario1234SAP Enterprise Data WarehouseSAP BWHANATraditional DB (Oracle, DB2, SQL)BITraditional DB HANASAP BWSAP Business Suite BI Apps(BOBJ, Other)SAPBusiness Suite (ERP, CRM, etc.)BIMicrosoft Confidential12

BW Accelerator: SAP has introduced SAP NetWeaver Business Warehouse Accelerator (BWA), which is built for speeding up queries and reports in SAP BW by leveraging in-memory technology. Unfortunately, the BWA still wasnt good enough and SAP developed HANA to replace BWA. SAP realizes that HANA isnt affordable to handle a large-scale implementation of an enterprise SAP BW deployment, so they provide two approaches to using HANA for analytics on BW. The diagram on the left represents the side-car approach where only portions of SAP BW are replicated to HANA for analysis. The diagram on the right represents the newer approach as of June 2012 where HANA is used as the native database platform for SAP BW. The idea is to use HANA for smaller BW deployments, providing a faster deployment path than using an existing BW deployment with replication. To make this second scenario work, SAP optimized the BW schema for HANA and updated the replication interface from the Business Suite applications to feed into the new schema.

ChallengesInconsistent results when clustered nodes go down this claim comes from customer testing. Talk to your SAP compete team for details.HANA is not yet capable of running traditional high volume applications. OLTP work loads with CRUD operations typically need to use ROW tables. All rows in ROW tables must be loaded in to memory if not the server fails to boot. In addition, CRUD operations must write redo log entries to disk when slows performance. IBM Red Book on HANA doesnt recommend HANA for OLTP as of Nov 2012.Difficult to integrate multi-source data inside the HANA this is based on customers who dont use the SAP Sybase replication features. In addition, you need BO Data Services 4.1 to load data which adds complexity. Without these tools, you essentially need to upload flat files and run a CRON job to import the data and clean up.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201412

13EDW Case Study: Media Firm Uncovers the Value of Digital Media with Parallel Data WarehouseBusiness ChallengeNeeded better tools for handling dataRequired improved data management from acquisition through analysis.Desired less query response latencyWants less time acquiring data and more time helping customersKey Benefits Ability to work with work larger volumes of complex data Significantly faster query performance More streamlined reporting and faster recommendations for more actionable resultsSQL Server Parallel Data Warehouse gives us massively parallel advantages. Whereas it would take up to four hours to run queries scaling across multiple nodes, now it takes just minutes.Trevor AttridgeChief Information Officer, MECSee complete case study here.Microsoft Confidential

MEC, a leading global media agency, wanted to provide better insight into online behaviour. The company needed better tools for handling data, so it based its new CookieCutter servicea digital attribution platformon the Microsoft SQL Server Parallel Data Warehouse. As a result, MEC is cutting query time from four hours to minutes and gaining better insight into cookie-level data across multiple media channels. As a result, the company is helping marketers unlock the value of digital data. In addition, MEC is empowering users with access to self-service business intelligence (BI) tools and building a platform for more innovative services.

Server & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201413

Microsoft Confidential14Scenario: Big DataGain insights from ALL data any source, any size, and any type, whether unstructured or structuredWith Microsoft Big Data, customers get easy access to data of any type or size, whether its structured data in relational databases, unstructured data on Hadoop, or streaming data from gigabytes to petabytes.Scenario1234

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201414

Microsoft Confidential15Microsofts Big Data OfferingKey BenefitsWell-defined Big Data approach with enterprise-ready Hadoop, Microsoft HDInsightAll data: PolyBase in PDW allows developers to leverage existing SQL skills and query both structured and unstructured data using T-SQLCost-effective in-memory: Microsofts in-memory technologies can run on any commodity hardware and can optimize by running certain data in-memory making the Microsoft solution much more cost-effectiveIn-memory technologies at all stages, based on customers need desktop, server, or cloudWhat this Solution Looks LikeAll Data SourcesMicrosoft BI AppsSQL Server Parallel Data warehouse (w Hadoop cluster)All Data SourcesMicrosoft BI AppsSQL ServerHadoop ClusterScenario1234

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201415

AnalysisChallengesHANAs in-memory approach renders the solution cost-prohibitive when scaling to large data volumesIntegration with Hadoop is new and it is still complex to query unstructured dataSAPs Big Data OfferingWhat They SayHANA plus Hadoop is the best platform for real-time analytics for any data source, from SAP ERP to social dataBig DataData Sources(SAP and non-SAP)BI Apps

HANAHadoopSAP LumiraBOBJMicrosoft Confidential16Scenario1234

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201416

17Big Data Case Study: Entergy Tracks Trillions of SCADA Records with Real-Time Data Storage SolutionBusiness ChallengeNeeded a real-time historical data storage solution to help its analysts gain a better view into large volumes of dataRequire virtually zero maintenance Provide easy, high-speed, programmatic access to the entire data store Ability to process over 2 trillion objectsKey Benefits Near real-time reporting and analyticsMassively scalable functionality, using standard off-the-shelf hardwareAble to scale a 80 terabyte database with over 20 terabytes of new data a monthEase of Database Maintenance Our internal customers are amazed by the fact that whether theyre looking at data from today or going back two years, the retrieval time seems immediate.Paul H. CassinghamManager of Application Management, EntergySee complete case study here.Microsoft Confidential

Entergy, a Fortune 500 company with 14,300 employees, produces and delivers electric power to 2.7 million customers in Arkansas, Louisiana, Mississippi, and Texas. The company has captured trillions of records from its supervisory control and data acquisition (SCADA) system and its more than 320,000 SCADA objects. To better extract value from SCADA data, the utility deployed a real-time data storage application, called Pegasus RDS, which was created by Microsoft partner Nobadeer Software, Inc. using the Microsoft Application Platform, including Microsoft SQL Server and Microsoft Visual Studio. The solution, which manages trillions of records, will soon be upgraded to SQL Server 2008. Pegasus RDS gives Entergy numerous benefits including a better view into its data which helps the utility to identify potential problems early so it can act proactively to protect its electrical grid. Server & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201417

Scenario: Business IntelligenceEmpower end users with tools they need for analytics with a centrally managed BI platformBuilt with familiar Microsoft products like Excel, SharePoint and SQL Server and powerful end user features such as Power Pivot and Power View the Microsoft Business Intelligence stack enables breakthrough insights for anyone.Microsoft Confidential18Scenario1234

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201418

Microsofts BI OfferingKey BenefitsComplete, fully interoperable, scalable solutions that span from managed self-service BI to full-scale corporate BI with SQL Server 2014Strong SAP interoperability: Currently more than 35% of organizations run SAP on SQL ServerAny data: Enable insights from any data, of any size, and from any source, including SAP Strong managed self-service BI using the most widely adopted BI tools: Excel (enhanced with Power Pivot, Power View, Power Query, Power Map), and SharePoint (collaboration)Cost-effective: Higher performance at a lower costWhat this Solution Looks LikeSAPBusiness Suite Microsoft BI Apps (Excel)Other applications(CRM, HR, etc.)Microsoft Confidential19Scenario1234SQL 2014 ServerSQL Server 2014 SQL 2014 Server

MICROSOFT POSITIONINGCurrently more than 25% of organizations running SAP on SQL Server (50% on Windows)Proven data and infrastructure platform for SAP applicationsMicrosoft BI platform and SQL Server database technologies can deliver faster time to solution with comparable performance at a fraction of the costMicrosoft offers strong managed self-service BI capabilities, like SSAS, PowerPivot, and Power View. 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201419SAP Business Suite platform

SAPs BI OfferingAnalysisWhat They SayHANA can provide an end to end BI solution as a single platform for all data, SAP and (in the future) non-SAP.ChallengesProhibitively expensive for large-scale implementations as all row tables must be loaded into memoryDifficult to integrate multi-source data inside HANASAPs BI apps are not widely adopted and knownMicrosoft Confidential20Scenario1234SAP Business Suite (ERP, CRM, etc.)HANABI Apps

SAP LumiraBOBJHANA

BW Accelerator:- SAP has introduced SAP NetWeaver Business Warehouse Accelerator (BWA), which is built for speeding up queries and reports in SAP BW by leveraging in-memory technology. Unfortunately, the BWA still wasnt good enough and SAP developed HANA to replace BWA. SAP realizes that HANA isnt affordable to handle a large-scale implementation of an enterprise SAP BW deployment, so they provide two approaches to using HANA for analytics on BW. The diagram on the left represents the side-car approach where only portions of SAP BW are replicated to HANA for analysis. The diagram on the right represents the newer approach as of June 2012 where HANA is used as the native database platform for SAP BW. The idea is to use HANA for smaller BW deployments, providing a faster deployment path than using an existing BW deployment with replication. To make this second scenario work, SAP optimized the BW schema for HANA and updated the replication interface from the Business Suite applications to feed into the new schema. 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201420

21BI Case Study: BI Solution Boosts Operational Efficiency and Reduces Costs at Volvo Car CorporationBusiness ChallengeTrying to consolidate and simplify our BI infrastructureWanted to improve business intelligence capabilities and operational efficiency at best possible TCO.Key Benefits Simplifies the IT environment to reduce costs and make the system easier to manage.Speeds data analysis with self-service data manipulation.Improves collaboration by consolidating reporting, data, and BI tools in a single online locationIf we present the data in the tools they are knowledgeable about instead of having to use an interface that they dont know it raises their performance a lot.Senior Business AnalystVolvo Car CorporationSee complete case study here.Microsoft Confidential

When Volvo Car Corporation split off from Ford in 2010, it needed to develop its own stand-alone IT environment in some areas. At the same time, the company wanted to improve its business intelligence (BI) capabilities and operational efficiency. So Volvo decided to prototype a Microsoft data management solution that simplifies its IT environment, provides graphical self-service reporting capabilities, and improves collaboration.Server & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201421

Microsoft Confidential22Scenario: Online Transaction ProcessingOffer a proven and optimized OLTP engine integrated into SQL Server and architected to maximize the value of a range of hardware choicesScenario1234Microsoft SQL Server 2014 is a high performance, mission critical database optimized for online transaction processing (OLTP) with key built-in technologies for security and high availability.

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201422What this Solution Looks Like

Microsoft Confidential23Microsofts OLTP PlatformKey BenefitsProven transaction processing: SQL Server 2014 offers Tier-1 OLTP capabilities that thousands of customers rely on today Flexible and cost-effective: Customers have the unique flexibility to choose their hardware and can maximize performance with a built-in enterprise ready engineMultiple data sources: SQL Server delivers high performance for multiple OLTP sources, including SAP as well as a large ecosystem of non-SAP applicationsGreat performance for select workloadsTPC-H: 1 GB of data: HANA scaled 5.7x, SQL Server scaled 7.1x1TPC-H: 30 GB of data: SQL Server 3.2x faster with cold start, 2.0x faster with hot data11Transaction Processing Performance Council (TPC), www.tpc.org. Scenario1234Microsoft BI Apps(Excel)OLTP Apps(Non-SAP)SAPBusiness Suite SQL Server 2014(with In-Memory OLTP)SQL Server 2014 SQL Server 2014

MICROSOFT POSITIONINGProven data and infrastructure platform for SAP applicationsMicrosoft has widely spread skill set and partner eco system as compared to HANAHigh performance memory-optimized OLTP engine integrated into SQL ServerFull RDBMS with full ACID support and memory optimizes indexes for high performanceImprovement in performance and the opportunity to leverage existing investments in SQL Server

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201423

General Purpose OLTP platformMicrosoft Confidential24SAPs OLTP PlatformAnalysisScenario1234HANABI Apps

SAP LumiraBOBJSAP Business Suite HANAWhat They SayHANA can displace traditional databases as the best underlying transaction engine for SAP applications HANA will eventually displace all DB technologies for non-SAP apps as wellChallengesSAP HANA is in early stages in the transactional database spaceHANA doesnt currently have many high volume applicationsNew ecosystem of developers with HANA experience

BW Accelerator:- SAP has introduced SAP NetWeaver Business Warehouse Accelerator (BWA), which is built for speeding up queries and reports in SAP BW by leveraging in-memory technology. Unfortunately, the BWA still wasnt good enough and SAP developed HANA to replace BWA. SAP realizes that HANA isnt affordable to handle a large-scale implementation of an enterprise SAP BW deployment, so they provide two approaches to using HANA for analytics on BW. The diagram on the left represents the side-car approach where only portions of SAP BW are replicated to HANA for analysis. The diagram on the right represents the newer approach as of June 2012 where HANA is used as the native database platform for SAP BW. The idea is to use HANA for smaller BW deployments, providing a faster deployment path than using an existing BW deployment with replication. To make this second scenario work, SAP optimized the BW schema for HANA and updated the replication interface from the Business Suite applications to feed into the new schema. 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201424

25OLTP Case Study: Utility Company Increases Query Times by 75 Percent, Can Respond Faster to CustomersBusiness ChallengeHaving the right technology in place to support growth in demand for our servicesHaving performance issues on the entire SAP systemKey Benefits 75% faster BI query response times and faster ERP batch processing Extremely reliable dataRobust solution with the capacity to easily handle fast business growth.With SQL Server 2012, one of our business groups has been able to reduce one of its most critical monthly financial closing batch processing job from 8 hours to 20 minutes.Sam BadanNebras Technical Services ManagerSee complete case study here.Microsoft Confidential

Saudi Electricity Company (SEC) provides more than 90 percent of the electricity generation, transmission, and distribution in the Kingdom of Saudi Arabia. Because it needed to increase the performance of its SAP systems and keep up with growth, the company deployed an IT infrastructure based on Microsoft SQL Server 2012 Enterprise software. SEC has increased query response times by 75 percent and has improved customer response times. The solution also increases IT efficiency and can meet the firms growth needs.Server & Tools Business 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201425

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2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.4/18/201427