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SAP BRIM For Airport Innovating on Business Models Isabelle ROUSSIN

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Page 1: Sap Billing for Airport

SAP BRIM For Airport Innovating on Business Models

Isabelle ROUSSIN

Page 2: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 2

© 2013 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.

The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or

warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group

products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing

herein should be construed as constituting an additional warranty.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in

Germany and other countries.

Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Page 3: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 3

Market Drivers Solution Overview Scenarios Benefits

What are the Main

Challenges Influencing

Your Business?

Page 4: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 4

Market Drivers Solution Overview Scenarios Benefits

30% Escalating oil prices triggered

unprecedented airline losses in

2008, as fuel costs rose from 10%

of opex to 30%

High Fixed-Cost Business Model…

REGULATORY REFORM DEREGULATION

DROP IN PASSENGER

NUMBERS

NEW CORPORATE GOVERNANCE REQUIREMENTS

SHRINKING FEDERAL BUDGETS

CONSTRAINED LOCAL

RESOURCES

≠ OPERATING PROFILES FOR REGIONAL, LOCAL HUBS, O&D

“” “Non-aeronautical revenues are a

vital component in the economics of

airports. During the downturn the

diversification of airport revenues

cushioned the impact of lower

passenger and freight volumes and

safeguarded operating profits. Non-

aeronautical revenues critically

determine the financial viability of an

airport as they tend to generate

higher profit margins than

aeronautical activities, the latter

frequently representing a zero sum

game or producing a deficit.”

Angela Gittens, World Director ACI

2013

VOLATILE FUEL PRICES

WORLDWIDE FINANCIAL CRISIS

Page 5: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 5

Market Drivers Solution Overview Scenarios Benefits

… Driving Needs for Non Aeronautical Income…

Services Evolution

Standard Airport

Check In

Boarding

Security

Luggage Pick Up

Moderate Retail

Agile Airport

Advanced

operational

efficiencies such as

managed

communications

(WI-FI, video

surveillance etc ..)

Smart Airport

Real time status of

roads, parking,

changes in flight

status …

Food courts, rental

services, foreign

exchange outlets,

advertising…

Airport as Infrastructure

Providers Airport as Virtual

Service Providers

Page 6: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 6

Market Drivers Solution Overview Scenarios Benefits

Attracting Empowered Business & Leisure Passengers

HYPER, DIGITALLY CONNECTED

SOCIALLY NETWORKED

BETTER INFORMED

EXPECT IMMEDIATE, PERSONALIZED RESPONSE

« The success of DDF

demonstrates the power and

potential of non-aeronautical

revenues in making an airport

successful and profitable,

especially in the Middle East

region, which is projected to

handle 400 million passengers by

2020”

Generation Research, an

independent industry specialist

“”

7200% Rise in retail Business in

DDF (Dubai Duty Free) during the

three decade period , while

passenger traffic at the Dubai

airport increased by 1300%

EXPECTS COMPLIMENTARY SERVICES

Page 7: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 7

Market Drivers Solution Overview Scenarios Benefits

…Driving Needs for Addressing Segment of One

Simplify Business Interactions while Meeting Real Time Expectations

Real Time

Insight for True

customer 360°

view

1:1 customer

engagement

Real Time Execution

for context sensitive

offerings

Page 8: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 8

Market Drivers Solution Overview Scenarios Benefits

71% Of Sydney Airport earned on

non-aeronautical sources

Extended Eco-system operating in a stovepipe fashion

WEB 2.0

SINGLE, CONVERGED IP NETWORK

ANCILLARY SERVICES

TECHNOLOGY ENABLING

COLLABORATION

“” “ The industry is experiencing a

revenue renaissance of sorts.

Airports are mixing creativity with

good business sense…and new

financial profiles are emerging that

include revenues from cogeneration

plants, multimillion dollar retail

developments, expansive industrial

parks, and golf courses. As airports

develop these revenue sources,

airline fees can stay lower, making

the airports more competitive in

attracting air service for travelers. “

Greg Principato, President, Airports

Council International

DATA INFORMATION

FROM AIRLINES

Page 9: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 9

Market Drivers Solution Overview Scenarios Benefits

…Driving Needs for Business Collaboration Platform

Airport Services

Entertainment New

New

Tour Operator

Attraction

Hotel & resort

Accommodation

Ground Transport

Airlines

Advertisers

Concessionaires

Better Knowledge Sharing

Gain invaluable insight to passenger

preference and behavior

Joint Marketing among members

Page 10: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 10

Market Drivers Solution Overview Scenarios Benefits

Closed Loop between

Business Need and IT

Constraints

Page 11: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 11

Market Drivers Solution Overview Scenarios Benefits

From Business Challenges To Technical Needs

Innovative Bundles with Airlines

Commission & Revenue sharing with Partners

Manage loyalty & promotion

Pricing,

Rating &

Charging

Collect

&Pay

Bill &

Invoice &

Settle

Customer

& Partner

Financial

Care

Analytics

Consume to Cash Analytics

Cash Collection optimization

Billing Consolidation

Manage B2C & B2B

Provide Multiple Payments

Invoice customization

Analyse Customer Usage

Convergent

Mediation

Page 12: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 12

Market Drivers Solution Overview Scenarios Benefits

From Business Process to Features

Price, Rate & Charge

Manage Receivables & Payables

Bill & Invoice &

Settle

Customer & Partner Financial

Care Analytics

Deliver Service

Order Offer &

Contract Mgmt.

CRM Operational

Platform Consume To Cash Analytics

O2C

Pro

cess

The Order To Cash Business Process for Airport

Execute efficiently Price profitably

Invoice as

customer requests Recognize

revenue correctly

Prevent company from

monetary leakage

Ben

efi

ts

Collect & Manage credits

Analyze

Customer Usage

SAP CC SAP ERP (FI-CAx based with CRM functionalities) SAP CRM

RDS CUA

RDS

SA

P B

RIM

SAP Mediation

Billing & Revenue Innovation Management Solution supporting O2C Process

Get the business

Convergent

Charging

Convergent

Invoicing

Receivables

Management

& Payment

Handling

Credit &

Collections

Management

Financial Customer

Care & Dispute

Management

Logistic Execution,

Event Mgt. /

Mediation

Order Management,

Contact Center,

Marketing

Customer

Usage

Analytics Featu

res

The Corresponding Features

Page 13: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 13

Industry Overview Solution Overview RDS

SAP Convergent Charging

“” The flexibility and speed at which we could create and modify price plans was second to none. It is so user friendly that now even non-technical financial managers are able to introduce new tariffs.

Raphaël Bichon, Project Manager SFR

Easy to Use

Visual design of your pricing and charging

models, with apportionment

Service-agnostic, proven

Rapid time to market

Support for multi-sided partner-centric

models

Support prepaid, postpaid and hybrid

charging

High Performance

Calculate prices and charges for hundreds of

thousands of transactions per second for

hundreds of millions of customers

Price, Rate & Charge

Page 14: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 14

Industry Overview Solution Overview RDS

SAP Convergent Invoicing

Consolidate multiple upstream

systems for a single view of the

customer’s account

Flexible invoice aggregation & presentation

Configurable invoice discounting

Integrate seamlessly with accounts

receivable and payable for interest

calculation, adjustments, etc.

Handle both customer invoicing and

production of payment statements for

partners in a single solution

Scalable Solution

High volume capabilities

32% decrease in errors when A/R and billing are integrated so open items are generated at the same time as the bill

Source: SAP Performance Benchmarking

Bill & Invoice & Settle

Page 15: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 15

Industry Overview Solution Overview RDS

SAP Customer Financial Management

74% Decrease in billing and collections cost as percentage of revenue with optimized collections and dispute handling

Source: SAP Performance Benchmarking

Automation & Optimization

Automate routine tasks

Optimize efficient cash collection

through segmented strategies

Transparency On Revenue

Monitor an up-to-date picture of

customer payment behavior

Comply to accounting standards

Customer Satisfaction

Immediate access to customer

contracts & payment instruments &

accounts

Manage Receivables &

Payables

Collect & Manage credits

Customer & Partner

Financial Care

Page 16: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 16

Market Drivers Solution Overview Scenarios Benefits

SAP Convergent Charging and Invoicing scale massively

A series of benchmark tests were run in Q4 2011 in IBM Labs in Montpellier,

France, to measure the massive scalability of SAP Convergent Charging & SAP

Convergent Invoicing on IBM platforms.

773,000

2.8 B

events / sec

events / hour subscribers 200 M

Market Leading Results

SAP Convergent Charging

100,000

1175

billable items

invoices/sec subscribers

50 M

SAP Convergent Invoicing

Page 17: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 17

Market Drivers Solution Overview Scenarios Benefits

Rapid Deployment Solution for Billing with Best Practices

* Reduction assumes

100% fit to baseline

content scope.

Leveraging Pre-

configured

Baseline

Up to a possible 40% time and effort reduction

compared to a traditional project with same scope*

Blueprint - up to 50%, Savings

• Best Practice processes modeled

and described

Realization - up to 50%, Savings

• Best Practices processes already

configured and documented

• Delta implementation built on-top of

existing best practices

Testing- up to 30%, Savings

• Test Case Template supplied

0 10 20 30 40 50 60 70 80 90 100

Standard Prep Business Blueprint Realization Testing Go-live

Start Deploy Run

Page 18: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 18

Market Drivers Solution Overview Scenarios Benefits

Efficient Revenue Management: increase customer

satisfaction and improve financial performance with a converged

view of customer accounts, receivables, payables and disputes.

Deployment Flexibility: deploy a complete, integrated

customer care and next gen billing system, or choose to deploy

in smaller implementable steps for targeted incremental value.

Don’t reinvent the Billing Wheel!

Business Agility: launch new pricing, charging and billing

models more flexible and faster: open up new revenue stream,

personalize your B2B offerings and get to know your customers 1

2

3

Summary

Page 19: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 19

Market Drivers Solution Overview Scenarios Benefits

Explore Different

Scenarios

Page 20: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 20

Modular Yet Integrated: some use cases

Page 21: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 21

Market Drivers Solution Overview Scenarios Benefits

Beating the

Competition

Page 22: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 22

Market Drivers Solution Overview Scenarios Benefits

BRIM Performance

KPI Industry Benchmark Improvement Potential

Time to implement new

pricing offers

Price/performance for

rating (TPS per CPU core)

Days sales outstanding

(DSO)

launch in hours

not weeks

150%

20%

1 day 90 days

30

days

470 5 400

2 140

0 90 days

54

days

Page 23: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 23

Market Drivers Solution Overview Scenarios Benefits

© 2013 SAP AG. All rights reserved. 23 Internal

… unlocking new growth opportunities

and gaining market leadership by

inventing new business models and

opening new revenue streams

… increasing customer satisfaction by

reacting more quickly to customer

demand with immediate insight to action

… improving top-line effectiveness by

reducing cost of operations while

simplifying and speeding core business

process

imagine Let’s Work on Your Future Together

Page 24: Sap Billing for Airport

Thank you

Isabelle ROUSSIN

VP Solution Management Next Gen Billing

Transportation, Logistics, Postal, Utilities

Mail: [email protected]

Page 25: Sap Billing for Airport

© 2013 SAP AG. All rights reserved. 25

© 2013 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.

The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or

warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group

products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing

herein should be construed as constituting an additional warranty.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in

Germany and other countries.

Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.