santa fe 2014 rates & media kit
DESCRIPTION
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Special Issue
Space & Copy Deadlines for Regular Issues
Ad Deadlines for Regular Issues
Special Issue Deadlines
Supplements
Special Events
2014 Special Issue and Event Schedule
Jan. 29 Southside Special Issue
Feb. 12 Valentine’s Love & Sex IssueFeb. 12 Valentine’s Party
Mar. 12 Mind, Body & Spirit IssueMar. 12 Mind, Body & Spirit Expo Day
Apr. 23 Santa Fe Annual Manual
May 21 Summer Arts PreviewMay 21 Walk Up Movie
June 11 Summer GuideJune 11 Secret Supper
June 25 40th Anniversary IssueJune 25 Summer Block Party
July 16 Best of Santa FeJuly 16 Best of Santa Fe Party
Aug 20 Indian Market
Aug 27 Best of Santa Fe in a Day
Sept 10 Outdoor Sports Issue
Sept 12-14 Santa Fe Reporter Cup Cycling Race
Oct 21 Secret Supper
Oct 22 Restaurant Guide
Oct 31 Halloween Party
Dec 3 Winter Guide / Holiday Gift GuideDec 3 Party with a Purpose
NEW SPECIAL ISSUE
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SFR2014 Display Advertising Rates
Rates are per ad, per insertion,
based on frequency agreement.
Color is included at no extra
charge.
Native Advertising RatesNative Advertising is in
“article” format. SFR native
ad rates include the production
and writing. All SFR native
ads are identified as an
“advertisement” header
at the top of the ad.
Full Page $1650
Half Page $1200
Full Bleed Rates
Full Page Contract + $500
Double Truck $3000
* Non-Profits with a 501(c) (3)
may use the 26x rate.
OPEN RATE 6X 12X 26X 52XAD SIZE
Full
Page
9.75W x 11.5H
Half
Horizontal
9.75W x 5.625H
Half
Vertical
4.75W x 11.5H
Quarter
Page
4.75W x 5.625H
Eighth
Page
4.75W x 2.688H
2290 1948 1834 1492 1254
1126 958 903 736 622
1126 958 903 736 622
568 484 457 376 276
280 240 226 186 149
Full Page9.75W x 11.5H
Half Horizontal9.75W x 5.625H
Half Vertical4.75W x 11.5H
Quarter Page4.75W x 5.625H
Eighth Page4.75W x 2.688H
DeadlinesSPACE RESERVATIONS & AD MATERIALS Thursday at 3 pm prior to date of publication. (including copy and photos)
Press-ReadyDigital ArtworkFRIDAY at 3 pm prior to date of publication.
NO SPACE CANCELLATIONS AFTER 5pm FRIDAY PRIOR TO DATE OF PUBLICATION
Agency / National, Political and Non-Profit RatesAn Agency discount of 15% is available on the open rate to advertising agencies pre-qualifiedby the Reporter who also submitpress-ready digital files.
Supplement and insert rates are NET.
Political advertising must be paid in advance. RATE 6X
Non-profits with a 501(c)(3) pre-qualified by the Reporter may use the 26x contract rate. No other discounts apply.
Contract TermsAll contract rates are NET. All rates are subject to change with 30 days notice. This rate cardreplaces all previous rate cards.
Ad Production / CostsThere is no charge for ad production including design, layout and business logo scan byour award winning in-house production department (initial design and one-proof revision.)
Ad SubmissionsAll ads must be submitted in digital form. Min. 300dpi at final size.
If your file is larger than 15MB,please contact our Production Department or your Ad Rep for FTP info.
Build ads to the exact dimensionsstated on the reverse, andsubmit on CD or via email to: [email protected] or [email protected]
Acceptable file formats include:PDFs created in Adobe Acrobat using press optimized joboptions and Acrobat 5 compatibility.
InDesign CS6 files pleaseinclude all image files (TIF, EPS,JPG or BMP), and both screen and printer fonts.
EPS files in which all fonts areturned into paths (outlines) and all images are included in the EPS file ONLY.
TIFs or JPGs contact our Production Department for more information and tips on how to submit your files for the bestreproduction quality.
Fixed Placement PositionsAll guaranteed premium positions are subject to availability and are priced at a 25% surcharge to the rates listed on this rate card. Every effort will be made to accommodate position requestshowever, no page or positionis guaranteed unless the surcharge is applied.
Credit / Payment TermsUpon completion and approval of a credit application, a line of credit will be issued. Thisprocess takes a minimum of 15 working days.
Payment Terms: Net 30 A service charge of 1.5% is addedto all unpaid balances more than30 days old.We accept VISA, MASTERCARD andAMERICAN EXPRESS.
Pre-Printed Inserts1-2 Pages: $75 per thousand3-5 Pages: $85 per thousand6-8 Pages: $95 per thousand9 or more pages: Call for a special quote.
Minimum 10,000 per issue.Inserts must be delivered one week in advance of publicationdate, boxed or skidded, and marked for the Santa Fe Reporter.
Ship directly to:Santa Fe Reporterc/o New Mexican Printing1 New Mexican PlazaSanta Fe, NM 87507505-428-7630
PublisherPublisher reserves the right, up to the day of publication, to rejector revise any ad or agreement (as determined at the publisher’ssole discretion). Position requestsare given full consideration, butpublisher cannot be held liablefor failure to accommodate such requests. It is agreed that the advertiser / agency will indemnifyand hold the publisher harmlessfrom and against any loss, expenseor other liability resulting from anyclaims or suits for libel, violation of right of privacy, plagiarism,copyright infringement, and/or any other claims or suits that mayarise out of the publication of suchadvertisements. Publisher shall notbe held liable, in any fashion, forthe effectiveness, or lack thereof,of any advertising.
Monthly Averages• 126,000 Page Views• 67,000 Visits• 43,000 Unique Visits• 23 min. Total Time Reading
30% of SFReporter.com visitorsare on tablets or smartphones.
Geographic LocationSanta Fe, Taos, Albuquerque, Los Alamos, Rio Rancho 54% of total audienceremaining 46% are primarily from CA, TX, AZ and NY
Demographics• 54% male• 46% female
Average Age 33
Children in HouseholdNo kids 67%Has kids 33%
Household Income $74,860
Education45% college24% postgraduate
Online Ad Submission Information
• Deadline for art submission is 48 hours prior to flight date.
• SFR provides free design services for static and animated digital ads. (We do not build Flash ads.)
• Maximum file size: 20k Ads submitted exceeding maximum file size will be adjusted (for optimum load time). Standard formats accepted are GIF (static or animated) and JPEG. Image should be 72dpi and RGB.
Digital Display Ad Sizes In PixelsDetails to the right
Mobile Leaderboard
Weekly eNewsletter Ad Sizes In PixelsDetails to the right
SFRTablet ApplicationInterstitial Ads
$750 one month min.
Rich Media Permitted
SFR2014 Digital Advertising Specs
Medium RectangleWeb/Tablet300w x 250h pixels
$20 CPM
1 month: $400
20,000 min. impressions
6x contract: $15 CPM
12x contract: $10 CPM
Half Page300w x 600h pixels
$35 CPM
1 month: $700
20,000 min. impressions
6x contract: $30 CPM
12x contract: $25 CPM
Leaderboard Mobile Leaderboard728w x 90h pixels 320w x 50h pixels
$25 CPM $20 CPM
1 month: $500 1 month: $160
20,000 min. impressions 8,000 min. impressions
6x contract: $20 CPM 6x contract: $15 CPM
12x contract: $15 CPM 12x contract: $10 CPM
Inside SFR and SFR Weekend Newsletters (Wednesday and Friday, respectively, 8000 subscribers)
Readers get a chance to check out our latest weeklynews, blogs, culture listings, check up on past issues,and register for contests and giveaways.
Newsletter Ad Sizes• 579w x 90h pixelsInside SFR and SFR Weekend
• 300w x 250h pixels (Inside SFR only)Please see facing page for diagram
COST: $200/ad
• 6-12x contract: $165/ad
• 26-52x contract: $145/adFor digital display ad sizes and rates, please see facing page
Home Page Takeover $750 Wednesday only, all home page ads, single advertiser
Section Sponsorship $600 Food, Art, Music, etc. single advertiser in section, one month
For more information: 505.988.5541 • [email protected]
SFR2014 Special Issue Rates
Rates are per ad, per insertion.
Color is included at no extra
charge.
Native Advertising RatesNative Advertising is in
“article” format. SFR native
ad rates include the production
and writing. All SFR native ads
are identified with an
“advertisement” header
at the top of the ad.
Full Page $1650
Half Page $1200
Full Bleed Rates
Full Page Contract + $500
Double Truck $3000$736$1254 $736 $484
Full Page9.75W x 11.5H
Half Horizontal9.75W x 5.625H
Half Vertical4.75W x 11.5H
Quarter Page4.75W x 5.625H
*Glossy Insert Rates
$968$1936 $968 $484
2014 Special Issue Dates
Jan 29 Southside Special Issue
Feb 12 Valentine’s Love & Sex Issue
Mar 12 Mind, Body & Spirit Issue
May 21 * Summer Arts Preview
June 11 Summer Guide
June 25 40th Anniversary Issue
July 16 Best of Santa Fe
Aug 20 * Indian Market
Sept 10 Outdoor Sports Issue
Dec 3 Winter Guide * Holiday Gift Guide
Circulation & Readership19,500 copies distributed in Santa Fe, Taos, Albuquerque, LosAlamos, and Rio Rancho at morethan 260 locations.
THE REPORTER’S OBVIOUS ADVANTAGES
Proven Results:Our customers get great results. Talk to SFR advertisers who runconsistant schedules and they’ll tellyou the same thing: advertising inthe Reporter works – usually betterthan the more expensive daily.
More Readers Then The DailyIn greater Santa Fe – the key trading area for city merchants –the Reporter prints and distributesmore papers than the daily sells anddelivers, even on Sunday. As a freeweekly with low return rate, SFRreaches more readers than thedaily.
A Better Return For Your InvestmentWith the most readers in the CityDifferent, and the lowest CPM (costper thousand readers), SFR givesyou more bang for your advertisingbuck than any other publication intown.
Testimonials “When I sold my floor loom, I decided to try the Reporter Classifieds before trying Craigslist. I had threecalls within two hours on Wednesday afternoon, and another over the weekend. I sold it to the first caller,and it was well worth the money the ad cost me. It’s nice to know people are still reading classified ads!”– Edwina Lieb
CLASSIFIED LINE ADS
Mind Body Spirit • Service Directory25 words, 4 weeks, $40 + tax30 words, 12 weeks, $100 + tax
Real Estate25 words, 4 weeks, $40 + tax30 words, 12 weeks, $110 + tax
Marketplace • Garage Sales • Automotive20 words, 1 week, $10 + tax20 words, 3 weeks, $20 + tax
Employment25 words, 1 week, $50 + tax
Liner Extras: (all extra costs are per week)Border: $5 per week • Color Image $8 per weekExtra Words: .35¢ per word • Extra Bold: $2 per word
Community Announcements: For Profit Organizations: $35 + tax, 1 week501(C)3 Organizations: $25 + tax, 1 week
Each additional word is .25¢ per word.
Payment and text approval are required before your ad will run. All entries are edited for Associated Press style and formatted to fit space.
Legals: Flat rate of $60 + tax for Name Change & Notice to Creditors. All others, only $1.00/line for the first week, .85¢/line each additional week. Plus FREE affidavits!
Deadlines:Ads cancelled after deadline will not receive a refund. Early cancellation may result in backrating of discounts.
MONDAY 1PM: Mind Body Spirit • Service Directory Marketplace • Real Estate
TUESDAY 1PM: Backpage
TUESDAY 12 NOON: Community Announcements
TUESDAY 12 NOON: Employment
The Santa Fe ReporterA recipient of numerous state and national awards,SFR has distinguished itself with strong coverage of local politics and in-depth investigative stories on topics often overlooked by the daily press. The Reporter also provides in-depth cultural coverage in a city known for its vibrant arts scene, including weekly event listings, previews and reviews in our visual arts, music, movie, book and performing arts sections.
SFR publishes seasonal special issues and magazine-style supplements, including the award-winning Restaurant Guide, the Santa Fe Manual, our local’s guide to living in Santa Fe, and our popular Best of Santa Fe special issue.
Circulation & Readership19,500 free copies distributed each Wednesday at 260 locations in Santa Fe, Albuquerque, Taos, Los Alamos and Rio Rancho.
Carefully monitored circulation reaches more than 60,000 readers.
4 out of 5 readers (80%) pick up their issue by Thursday and 90% by Friday.
The Reporter’s Obvious Advantages
Proven resultsOur customers get great results. Talk to SFR advertisers who run consistent schedules andthey’ll tell you the same thing: advertising in the Reporter works - usually better than the more expensive daily.
More readers than the dailyIn greater Santa Fe - the key trading area for merchants - the Reporter prints and distributesmore papers than the daily sells and delivers, even on Sunday. As a free weekly with a low return rate, SFR reaches more Santa Fe area readers than the daily.
Readers spend more time with SFRThe typical SFR reader reads or uses each issue of the paper four times.
A better return for your investmentWith the most readers in the city different, and the lowest CPM (cost per thousand), SFR gives you more bang for your advertising buck than any other publication in town.