sanjeev mervana the bloodhound of the digital economy€¦ · (2015) multi-access cloud services...

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The Bloodhound of the Digital Economy Sanjeev Mervana Senior Director, SP Portfolio Marketing

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Page 1: Sanjeev Mervana The Bloodhound of the Digital Economy€¦ · (2015) Multi-Access Cloud Services SDN Service Mapping Virtual Digital Content Manager On-Demand Unified Services Network-Aware

The Bloodhound of the Digital Economy Sanjeev Mervana

Senior Director, SP Portfolio Marketing

Page 2: Sanjeev Mervana The Bloodhound of the Digital Economy€¦ · (2015) Multi-Access Cloud Services SDN Service Mapping Virtual Digital Content Manager On-Demand Unified Services Network-Aware

What Role Will Technology Play in Your Digital

Business Transformation?

Business Model Innovation / Industry Transformation

Augmented Decisions / Self

Learning Analytics

New Growth and

Constant Innovation

Reduced Tech Costs

(Opex and Capex)

IT and Business Agility and Increased Productivity

Faster Response Times

to Customer Needs

New User Experiences, Products, Services

2.0

Accelerated Product, Services, and

Business Process Innovation

Distributed Connectivity

and Intelligence

Define

Enable

Differentiate

Page 3: Sanjeev Mervana The Bloodhound of the Digital Economy€¦ · (2015) Multi-Access Cloud Services SDN Service Mapping Virtual Digital Content Manager On-Demand Unified Services Network-Aware

Embrace Network as a Virtualized Platform - NFV

On Demand

Infrastructure

Platform

Apps

Purpose Built

Page 4: Sanjeev Mervana The Bloodhound of the Digital Economy€¦ · (2015) Multi-Access Cloud Services SDN Service Mapping Virtual Digital Content Manager On-Demand Unified Services Network-Aware

Key Virtualization Platform Business Benefits

Features Benefits

Automation OpEx Reduction, Network

Simplicity and Service Velocity

Standard Hardware Reduced HW CapEx and OpEx

User Web Portals Customer Friendly

Elastic Services Optimize Resources

Page 5: Sanjeev Mervana The Bloodhound of the Digital Economy€¦ · (2015) Multi-Access Cloud Services SDN Service Mapping Virtual Digital Content Manager On-Demand Unified Services Network-Aware

Cisco’s Open Network Architecture for Service Providers

Monetize Customer Experiences

Consumer

Experiences

Business

Experiences

Applications Simplify Service Creation and Delivery

Cisco Evolved Services Platform (ESP) Orchestrate Services with Policy and Automation

Cisco Evolved Programmable Network (EPN) Program Multivendor Physical and Virtual Infrastructure

Pervasive Security

Professional and

Partner Services

Open

APIs

Open

APIs

Page 6: Sanjeev Mervana The Bloodhound of the Digital Economy€¦ · (2015) Multi-Access Cloud Services SDN Service Mapping Virtual Digital Content Manager On-Demand Unified Services Network-Aware

23 YTD Virtualization Platform Use Cases (2015)

Multi-Access Cloud Services

SDN Service Mapping

Virtual Digital Content Manager

On-Demand Unified Services

Network-Aware Applications

Virtual Evolved Packet Core

Software Defined WAN

Cloud Managed Services

Business Agility

Virtual Evolved Packet Core

Virtual Video Processing

Cloud VPN

Automated, Multi-Vendor Support

LTE in a Box

Cloud-Based Voice over LTE

User-Defined Network Cloud

Dynamic Capacity Management

Virtual Evolved Packet Core

Network on Demand

Virtual Video Delivery

Virtual Video Processing Demo (NAB 2015)

Virtual Evolved Packet Core

Cloud VPN

Page 7: Sanjeev Mervana The Bloodhound of the Digital Economy€¦ · (2015) Multi-Access Cloud Services SDN Service Mapping Virtual Digital Content Manager On-Demand Unified Services Network-Aware

© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Page 8: Sanjeev Mervana The Bloodhound of the Digital Economy€¦ · (2015) Multi-Access Cloud Services SDN Service Mapping Virtual Digital Content Manager On-Demand Unified Services Network-Aware

Foundation

Applications

Automation

Open First

Innovate Faster

Bring Your Own Orchestration Tool

Choice Of Open Tools e.g. Chef,

Puppet, CFEngine, Ansible, Salt

Open Data & Configuration Models Any Model (YANG, OpenConfig)

Any Encoding (XML, JSON)

Any Transport (RESTCONF, NETCONF)

Multiple Containers Support Secure Linux & Docker containers

Open Platform For Applications; Built For Extensibility

Cisco, Customer, Partner & ISV Apps

Developer Centric (SDK, DevNet)

Open Innovation

More Network Functions Virtualized

Than Any Other Competitor

In-house & Merchant Silicon Support

Flexibility To Run OS On Various

Platforms

Linux As A Kernel Supports Linux Dev Ecosystem;

Foundation For Open First

Open First – Innovate Faster