Mr.Sanjeev BikhchandaniFounder and Chief executive

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How he started?

• For an entrepreneur the real risk is often a lot less than the perceived risk before you jump. You learn to cope, to manage — you find your cushions and buffers.

• Sanjeev went to another friend who is a very good programmer and told him about the idea to start a Web site. Since Sanjeev didn’t have the money he gave him a 7% share in the company. He was a freelancer working from home.

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• They went to the Central News Agency and brought back some 29 newspapers with appointment ads.

• They built the structure of the database and told them to input the jobs.

• They got a thousand jobs, then took a floppy the techie friend and told him here is the menu and the navigation they wanted – and he built the Web site — Naukri — in one week.

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GROWTH

• It was launched on April 2, 1997. It was a very

rudimentary site.

• At around that time, journalists in India had

begun to write about Internet and were

looking for Indian examples to talk about. So

they began to get massive coverage.

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• In the first year itself they had two fat files of press

coverage and that really helped. Because they got

coverage without trying, it also got traffic.

• In year one in Naukri, it did Rs 2.35 lakh (Rs

235,000) of business and 80% of the jobs were

free.

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• In year two figures jumped to Rs 18 lakh (Rs

1.8 million) and that is when Sanjeev realised

that we had a serious business possibility here.

• The next year, turnover jumped to Rs 36 lakh

(Rs 3.6 million) and made Rs 1.8 lakh profit.

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FOCUS

• First priority product,

• Second priority brand — spend a lot of

money on advertising both online and offline.

• Third priority sales force and sales

network in order to sell.

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Earnings

• Naukri profit up 20% to Rs 38.6 Cr in Q3-

FY15

• Net Sales Rs 145.7 Cr

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