sanjay dalal - uspaacc.com · why? facebook : consumers – 1.4b . branding, advertising : youtube...

18

Upload: others

Post on 19-Aug-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,
Page 2: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

Sanjay Dalal founder & CEO, oGoing

The Small Business Social Network

Enjoying Beautiful Orange County

Page 3: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

Mission: Connect, Share and Promote Small Businesses

Vision: Place for Every Small Business to Share their Story

Page 4: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

Why join oGoing?

Get found online now

Increase website traffic

Grow your local network

Attract new customers

Page 5: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

Join oGoing

www.ogoing.com

Page 6: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

Followers

Page 7: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

Social Media Best and Worst Practices

Page 8: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

DO’S

Page 9: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

WTF Where’s The FOCUS ? What’s my mission ? Why do it? Who? How?

Page 10: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

TELL GREAT STORY Be AUTHENTIC Be CONSISTENT Be EDGY

Be The ACE

Page 11: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

ENGAGE, ENGAGE, ENGAGE

IT’S SOCIAL MEDIA

CONVERSATIONS EARN It!

Page 12: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

DONT’S

Page 13: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

SELF-PROMOTE DON’T ADVERTISE DON’T REPEAT DON’T BE LOUD

(promote customers)

Page 14: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

OVEREXTEND

LESS is MORE

NOT Field of Dreams

FIND your Audience

Page 15: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

SNOOZE NOT on AUTOPILOT Forget to RESPOND Forget to POST Forget to ASK

Page 16: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

“FOCUS on how to be social, not on how to

do social.”

– Jay Baer

Page 17: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

Where to GO? Social Networks Audience Why? Facebook Consumers – 1.4B Branding, Advertising

YouTube Users & Brands Education, How To, DIY

LinkedIn Professionals Talent, Contacts, Selling

Twitter Celebrities, Users News, Call Outs, Service

Google+ Tech, International SEO, News, Community

Instagram Creative Users Branding, E-Commerce

Tumblr Bloggers Blogging, News

oGoing Small Business SEO, B2B Leads, Traffic

Page 18: Sanjay Dalal - uspaacc.com · Why? Facebook : Consumers – 1.4B . Branding, Advertising : YouTube . Users & Brands : Education, How To, DIY . LinkedIn : Professionals . Talent, Contacts,

Contact Me

[email protected]

OGOING.COM/SANJAYDALAL

Find us on: oGoing, Facebook, Google+, Instagram, LinkedIn, Pinterest, Twitter & YouTube