sangeeta and william leach presentation at sage 2016
TRANSCRIPT
![Page 1: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/1.jpg)
Agency EvolutionThe key to unlocking Agency Growth
![Page 2: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/2.jpg)
![Page 3: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/3.jpg)
Growth Stages and Inflection Points
![Page 4: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/4.jpg)
Growth Stages and Inflection Points
![Page 5: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/5.jpg)
Growth Stages and Inflection Points
![Page 6: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/6.jpg)
Growth Stages and Inflection Points
![Page 7: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/7.jpg)
Growth Stages and Inflection Points
![Page 8: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/8.jpg)
Growth Stages and Inflection Points
![Page 9: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/9.jpg)
Growth Stages and Inflection Points
![Page 10: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/10.jpg)
Growth Stages and Inflection Points
![Page 11: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/11.jpg)
Growth Stages and Inflection Points
0-12
12-25
25-65
65+
![Page 12: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/12.jpg)
Growth Stage 1
![Page 13: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/13.jpg)
• Personality driven
• “in” the business
• Run towards something
• Boom Bust
• Long hours but simple management
Growth Stage 1
![Page 14: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/14.jpg)
Inflection Point 1
0-12
12-25
25-65
65+
![Page 15: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/15.jpg)
Inflection Point 1
0-12
12-25
25-65
65+
Role of Leader
• Charismatic
Leadership
Critical
Success Factors
• Relationships
• Sweet spot
• Positioning
Key Hires
• Book keeper
• Office manager
![Page 16: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/16.jpg)
Inflection Point 1
0-12
12-25
25-65
65+
Role of Leader
• Charismatic
Leadership
Critical
Success Factors
• Relationships
• Sweet spot
• Positioning
Key Hires
• Book keeper
• Office manager
![Page 17: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/17.jpg)
Growth Stage 2
![Page 18: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/18.jpg)
• Circle of Influence
• Delegate
• Future foundations - brand and culture
• Consistent new business
• Indirect relationships
Growth Stage 2
![Page 19: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/19.jpg)
Inflection Point 2
0-12
12-25
25-65
65+
![Page 20: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/20.jpg)
Inflection Point 2
0-12
12-25
25-65
65+
Role of Leader
• Delegate
• Agency profile
Critical
Success Factors
• New business
• Agency brand
• Agency culture
Key Hires
• New business
• HR
• Admin/Finance
![Page 21: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/21.jpg)
Inflection Point 2
0-12
12-25
25-65
65+
Role of Leader
• Delegate
• Agency profile
Critical
Success Factors
• New business
• Agency brand
• Agency culture
Key Hires
• New business
• HR
• Admin/Finance
![Page 22: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/22.jpg)
Growth Stage 3
![Page 23: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/23.jpg)
• Management
• Agency as a client
• Second tier leaders
• Create a plan (accountability)
• New business
• Manage cashflow
Growth Stage 3
![Page 24: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/24.jpg)
Inflection Point 3
0-12
12-25
25-65
65+
![Page 25: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/25.jpg)
Inflection Point 3
0-12
12-25
25-65
65+
Role of Leader
• Management
Critical
Success Factors
• Planning
• Accountability
• New Business
Key Hires
• Future leaders
• FD
• AdminTeam
![Page 26: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/26.jpg)
Inflection Point 3
0-12
12-25
25-65
65+
Role of Leader
• Management
Critical
Success Factors
• Planning
• Accountability
• New Business
Key Hires
• Future leaders
• FD
• AdminTeam
![Page 27: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/27.jpg)
Growth Stage 4
![Page 28: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/28.jpg)
• People people people
• Play to your strengths
• Density of high performers
• People trump process
• Manage the business
• Two plans
• Communications
Growth Stage 4
![Page 29: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/29.jpg)
Inflection Point 4
0-12
12-25
25-65
65+
![Page 30: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/30.jpg)
Inflection Point 4
0-12
12-25
25-65
65+
Role of Leader
• Agency Reputation
• Mentorship
Critical
Success Factors
• Density of
High Performers
• 2 business plans
Key Hires
• Engaged
Leadership Team
![Page 31: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/31.jpg)
Inflection Point 4
0-12
12-25
25-65
65+
Role of Leader
• Agency Reputation
• Mentorship
Critical
Success Factors
• Density of
High Performers
• 2 business plans
Key Hires
• Engaged
Leadership Team
![Page 32: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/32.jpg)
Some Fundamentals.
• For a business to grow, the entrepeneur must grow
• The business is an entity, seperate from you
• Say no and mean it
• Remember who is in charge of the accelerator
• Firefighting is seductive
• High performers always payback
![Page 33: Sangeeta and William Leach presentation at SAGE 2016](https://reader034.vdocuments.mx/reader034/viewer/2022042723/587412f31a28abcb5b8b4bdb/html5/thumbnails/33.jpg)